Creating a Successful Employee Referral Program
The most common denominator for a
successful Employee Referral Program is a
team of departmental champions outside of
the recruiting team.
The ERP team should be the ones who drive
the program, design rewards and build a
community of referrers inside and outside of
The champions should be given the freedom
to design the framework to get the most out
of the Employee Referral Program.
The other consideration is what to reward.
The more successful ERPs reward referrals
rather than hires. Getting rewards right for
your employees is key, and you should never
under estimate the power of reinforcing the
desire among employees to get the best
Public recognition and celebration can often go further than
Easy participation is key. Ensure the process of
being involved in your Employee Referral
Program is as simple as possible.
Mobile can help drive ease of
participation. Allow employees to access
the referral program outside of active
Employee Referral Programs often initially
have a high level of engagement among
employees, only for this to drop off a few
months after implementation.
To maintain momentum it is crucial
to have on-going communication
between staff and the Employee
Referrals Program team; this can be
achieved through regular updates
and staff incentives.
It is also critically important that employees can
opt-in and opt-out as they see fit.
The technology aided social referral,
with the addition of a ranking feature based
on relationship retains the benefits of the
traditional referral whilst adding targeted reach.
The best of both methods.