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information or clarification of a point, they
It is clear from this data that we should
were happy to fire off an e-mail or
consider e-mail and social media as mobile
complete a form and wait for a reply.
messaging. A mobile message is different
Social media, and in particular mobility,
to a traditional communication, so any link
has meant that people have an
or call to action needs to be mobile
expectation of an instant response. They
optimized. Talent acquisition teams need
want to engage with a person in real time,
to consider these changing dynamics in
and their times are different to traditional
order to understand and reach their target
audience in the most effective way, while
using the most popular channels.
ALMOST 2/3 OF CELL OWNERS
GO ONLINE USING THEIR PHONES
Percentage of cell phone owners who use
internet or email on their device:
M AY 1 0
M AY 1 1
M AY 1 3
Source: Pew Intetnet & American Life Project Spring Tracking
Survey, April 17-May19 2013. The margin of error for results based
on cell phone owners is +/-2.4 percentage points.