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Case Study: Informatica and RolePoint
 

Case Study: Informatica and RolePoint

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Case Study: Informatica and RolePoint. Informatica were scaling up their sales organization internationally and had an aggressive target of 250 salespeople to hire in 3 months. ...

Case Study: Informatica and RolePoint. Informatica were scaling up their sales organization internationally and had an aggressive target of 250 salespeople to hire in 3 months.

They knew their employees were connected to qualified candidates but found it difficult to suggest who to introduce to the company on scale.

They wanted to make it very easy for employees to make qualified referrals and for recruiters to follow-up quickly. In addition they had to track referral rewards internationally and reflect the relevant reward in different geographies.

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Case Study: Informatica and RolePoint Case Study: Informatica and RolePoint Document Transcript

  • CASE STUDY SCALING UP Informatica were scaling up their sales organization internationally and had an aggressive target of 250 salespeople to hire in 3 months. They had seen their top performing hires previously come through employee referrals and had the target of increasing participation in their program. They knew their employees were connected to qualified candidates but found it difficult to suggest who to introduce to the company on scale. They wanted to make it very easy for employees to make qualified referrals and for recruiters to follow-up quickly. In addition they had to track referral rewards internationally and reflect the relevant reward in different geographies. MOTIVATING WITH ALTRUISTIC REWARDS Working with the RolePoint team Informatica began rewarding participation in the program with small donations to the Philippines typhoon relief fund alongside the existing financial rewards they had in place. As a result employees who had never referred before became engaged with the program. Employees were able to find out from their connections who would be the best fit for every role, depending on their work experience, education and location. They could easily send personal trackable links to share the roles. Once the referred candidates were ready to apply they could do this directly into the ADP applicant tracking system. To drive engagement through social recognition, RolePoint automatically recognized the top referrers every month and would share how many employees were participating in the program. INCREASING PARTICIPATION Over a three month period, Informatica saw an increase in participation from 12% to 43% of the 800 employee group. Over 100,000 first-degree contacts were connected as part of employees linking their social and professional networks. Informatica saw an average of 245 referrals per month being made from 64 cities Background • 4,000 employees across 20 countries • Nasdaq listed • Forbes 9th best software company to work for Goals • International expansion & rewards management • Better employee referral experience • Social matching & extending social reach • ADP ATS integration / JIBE / JOBS2Web (previously using jobvite) Approach • $5 Philippines typhoon relief donations and $500 raffle for connecting social networks and making qualified referrals • Social matching technology and social recognition Results • Increase in employee participation from 12% to 43% • Over 100,000 first degree contacts connected • 245 referrals per month generated from over 800 employees over 64 cities Fuelling international sales team growth with employee referrals worldwide. Informatica have subsequently introduced RolePoint to the rest of the 4,000 employee organization.
  • CASE STUDY “RolePoint are hungry, creative and have been really easy to work with. They’ve been very forthcoming in listening to the business challenges we’re facing and come up with the solution. They’re one of the easiest to work with partners I have.” Brad Cook, VP Talent Acquisition Informatica Altruistic rewards, like those used by Informatica, can motivate employees who are driven by helping others. This may take the form of charity donations made in the name of the rewarded employee. Emphasizing the benefits of helping their connections find jobs may also contribute to engagement of employees who are motivated in this way.