! The triggers that motivate
your employees to engage in an Employee Referral Program are unique to every individual and workplace. There are a whole host of motivating factors which may effect your employee’s responsiveness to your company’s referral system. ! While some may be driven by ﬁnancial rewards, the reward of social recognition may incline others. Even altruism may play a signiﬁcant role in galvanising your employees to participate. Talent knows talent
iTunes giftcard #16. #17. Hotel
giftcard Wholefoods giftcard#18. #19. Local coffee card CASE STUDY KPMG used micro-rewards like giftcards to increase participation in their referral program. By running these campaigns only in certain departments and locations they were able to stimulate engagement in hard-to-ﬁll areas speciﬁcally. Check out our KPMG case study infographic here
RAFFLE CAMPAIGNS Create a buzz
around your referral rewards with exciting seasonal giveaways. ! Give away a rafﬂe ticket for every qualiﬁed referral and do the drawing as part of an all- hands meeting. You can then use the story of the employee’s trip as content for your next campaign.
#39. Wine tasting #40. Bianchi
Bicycle #41. Professional make over Appdynamics ran a rafﬂe competition with a prize of a helicopter trip and wine tasting in Napa Valley. This gave them a great opportunity to create content around the winning employee to share with the rest of the organization and generated hires from entry to VP level. Check out our AppDynamics video case study here. CASE STUDY
CHARITY REWARDS Altruistic rewards can
motivate employees who are driven by helping others. This may take the form of charity donations made in the name of the rewarded employee or through other creative ways of giving.
Plant a tree with Plant
a Billion #51. World vision micro loan Fairtrade hamper #52. Give a goat through Oxfam America #53. #54. #55. Buy a pair of Toms
#60. Disaster relief Through the
introduction of a 2 month charity donation campaign around the Philippines typhoon relief 2013, alongside their ﬁnancial rewards, Informatica were able to triple participation in their employee referral program. Check out our Informatica case study here. CASE STUDY
#61. #62. #63. #64. Donation
in your name to St Jude Children’s Hospital Give to Wounded Warriors Project US National park pass Donate a mosquito net with Nothing But Nets
#65. #66. #67. Housing costs
for one Habitat for Humanity build Top referrer to choose company charity of the year Donation to Salvation Army foodbank #68. Donation to United Way
SOCIAL REWARDS In many organizations
social recognition can be a greater motivator than ﬁnancial incentives. Simple recognition such as gratitude messages may be effective for employees who respond well to social motivation. Read on for more ideas.
#71. #72. #73. #74. Thank
you emails Recognition postcards Top referrer t-shirts Top referrer mug#75. Top referring department day out
#76. #77. #78.Recognition in company
newsletter Giant cheque Mention in staff meeting CASE STUDY KONE were able to use leaderboards of top referrers in different departments along with appreciation e- mails to engage 55% of their workforce in the referral program. Check out our KONE infographic case study here
INTERNATIONAL REWARDS Global companies beneﬁt
from introducing rewards that resonate with employees in different geographic locations. ! It is also important to structure a reward system in consideration of local living costs. See the next few slides for some great international ideas.
#83. #84. #85. Dinner at
the Ritz, London Climb the Sydney Harbour Bridge Skiing in St. Moritz, Switzerland CASE STUDY VCE were able to reﬂect the relevant rewards across 15 different countries in the local currency. Along with the opportunity to use international micro or rafﬂe rewards to increase engagement in high growth geographies. Take a look at our VCE video case study here.
#87. #88. #89. #86. Helicopter
ride over New York Charter a junk boat in Hong Kong Dining at King’s Joy, Beijing Tickets to fashion week, Berlin, London, NYC, Milan or Paris
To hear more advice on
how to enhance your employee referral program get in touch with our Head of Strategic Accounts Andrew Higashi ! firstname.lastname@example.org Take a look at our 2 minute overview featuring our clients Informatica, Appdynamics and DTS Please don’t hesitate to get in touch