Community Marketing by CommunitiesDNA
by Rolando Peralta on Oct 21, 2009
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Communities and Marketing are two concepts that can't be mixed naturally. If we examine the concept of community, we'll realize that community members smell advertisers, marketers and salespeople from...
Communities and Marketing are two concepts that can't be mixed naturally. If we examine the concept of community, we'll realize that community members smell advertisers, marketers and salespeople from distance, and always repel them. But if we go back to the root of the concept of marketing: "Communication", and we stack with it, then, just then, we can put those words together.
Permission Marketing expertise are vital to this practice, as well as Word of Mouth and Crowdsourcing vision.
Through all this time, I've realized that the first half of this decade of great marketing authors had shaped the mind of every marketer that truly wants to establish a long lasting relationship with his/her customers/users. This second part of the decade, had just become even better!
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Patricia Linares