SharePoint 2013 offers even better equipment than SharePoint 2010 did and has good reviews, a very positive vibe, and an appealing look and feel. But, how do you implement and use this great technology? Or, being cynical: WHY even bother? This session is about rephrasing your thoughts on Collaboration and/or Enterprise Social. Based on the concept of “Start with WHY” Roland will show you the real benefits to leverage the technology adoption lifecycle across your organization (innovators > early adopters > early majority > late majority) and why not to focus on the laggards. With the four stages model of user adoption Roland will give you practical advice on HOW to support this process including the Getting Things Done method with SharePoint to also appeal to the "not-so-social-media-savvy". The WHAT of SharePoint will be presented by co-presenters during the two days. This session is a summary of the 3G implementation methodology; a blend of great thinkers (Carl Gustav Jung, Simon Sinek, Michael Sampson, David Allen) and proven methods (Getting Things Done, Insights Discovery) combined with great technology (SharePoint 2013) to successfully motivate at least 84% of any population in the real usage of your SharePoint platform.