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  • 1. MUNmm-11 Refresh your world Roksolana Zelinska
  • 2. Contento Historyo Logoo Brando Missiono Visiono Visual Brand Identityo Pepsicoo Brand strategyo Sources
  • 3. HistoryoPepsi was first introduced as"Brads Drink" in New Bern,North Carolina, United States,in 1898 by Caleb Bradham, whomade it at his home where thedrink was sold. It was laterlabeled Pepsi Cola, namedafter the digestive enzymepepsin and kola nuts used in therecipe. Bradham sought tocreate a fountain drink thatwas delicious and would aid indigestion and boost energy.
  • 4. Logoo Chosen to commemoratethe wars of America.oThe undulatingmovement in the Pepsilogo and ensuresfreshness.oRed logo replaced witha blue logo because ofsimilarities with Coca-Cola.
  • 5. BrandFrom its humble beginningsover a century ago, Pepsi-Colahas grown to become one ofthe best-known, most-lovedproducts throughout theworld. Today, the companycontinues to innovate, creatingnew products, new flavors andnew packages in varying shapesand sizes to meet the growingdemand for convenience andhealthier choices. Pepsi isconstantly on the lookout forways to ensure theirconsumers get the productsthey want, when they wantthem and where they want
  • 6. Mission Our mission is to be theworlds premier consumerproducts company focused on convenient foods and beverages. We seek toproduce financial rewardsto investors as we provideopportunities for growth and enrichment to our employees, our business partners and the communities in which weoperate. And in everything we do, we strive for honesty, fairness and integrity.
  • 7. VisionOur vision is put intoaction through programsand a focus onenvironmentalstewardship, activities tobenefit society, and acommitment to buildshareholder value bymaking PepsiCo a trulysustainable company.
  • 8. Visual brando With the new font usedin the Pepsi logo Pepsiwants to create asharper, hipper looko The simplicity in thePepsi logo will radiate itaccessible andaffordable for everyone.
  • 9. PepsiCo At PepsiCo, we believe being a responsible corporate citizen is notonly the right thing to do, but the right thing to do for our business.
  • 10. Brand Strategyo Pepsi wants beyoung, fresh andtrendy look topersuade youngpeople to drink Pepsi.o Pepsi also wants toachieve successthrough social mediato raise awareness
  • 11. sources
  • 12. THANK YOU FORATTENTION! Roksolana Zelinska