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Social Sciences & Communication | Subject Analysis
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Social Sciences & Communication | Subject Analysis

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  • 1. Rohit Rohan MICA
  • 2.  The person in the picture is probably living in poverty and in unsanitary conditions. That he has resorted to drugs could be a cause and a result of illiteracy and unawareness. Such kind of people have negligible social lives and are often homeless. From a legal point of view, they are on the darker side of law and thus always maintain a low profile.
  • 3.  The protagonist is in need of immediate healthcare and drug-rehabilitation. His confused state of mind possibly does not feel the need of food and shelter as his priority is now narcotic substances that make him detached from his surroundings. He also needs a sustainable and suitable employment to lead a normal life.
  • 4.  The market potential for the protagonist can lead to anti-tobacco campaigns. It could also be used by anti-tobacco drugs (like Nicorette) to champion their cause and products. Moreover rehabilitation programs at research facilities and hospitals could also make use of this marketing potential.
  • 5.  Such people should be approached via a oneto-one interaction. They should be enlightened about the health and psychological hazards of their acts. NukkadNaataks and street-campaigns can be a useful and interactive tool to address them. Since incentives can help draw them out of their cocoons, free-meals-after-rehab sessions can be experimented with.

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