The person in the picture is probably living in
poverty and in unsanitary conditions. That he
has resorted to drugs could be a cause and a
result of illiteracy and unawareness. Such
kind of people have negligible social lives and
are often homeless. From a legal point of
view, they are on the darker side of law and
thus always maintain a low profile.
The protagonist is in need of immediate
healthcare and drug-rehabilitation. His
confused state of mind possibly does not feel
the need of food and shelter as his priority is
now narcotic substances that make him
detached from his surroundings. He also
needs a sustainable and suitable employment
to lead a normal life.
The market potential for the protagonist can
lead to anti-tobacco campaigns. It could also
be used by anti-tobacco drugs (like Nicorette)
to champion their cause and products.
Moreover rehabilitation programs at research
facilities and hospitals could also make use of
this marketing potential.
Such people should be approached via a oneto-one interaction. They should be
enlightened about the health and
psychological hazards of their acts. NukkadNaataks and street-campaigns can be a
useful and interactive tool to address them.
Since incentives can help draw them out of
their cocoons, free-meals-after-rehab
sessions can be experimented with.