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Deodrant Brand Ideation Analysis - Part I
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Deodrant Brand Ideation Analysis - Part I

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  • 1. DCCAB Group 13 Part I
  • 2. Statements
  • 3. I do not splurge, I think a lot before I buy something. F | GROUP 13
  • 4. I started spending on myself when I started earning. F | GROUP 13
  • 5. I do lot of research before buying something. F | GROUP 13
  • 6. I buy a deodrant only after it gets over. F | GROUP 13
  • 7. I look for good functionalities in a product F | GROUP 13
  • 8. I like buying premium products because they are worth the money F | GROUP 13
  • 9. I buy personal care products from wholesale market because they offer price cut on most products F | GROUP 13
  • 10. Its very impulsive to me. I try to get a good bargain. I can buy as long as its not over the top expensive. F | GROUP 13
  • 11. I am used to doing a little online research about things that I buy F | GROUP 13
  • 12. Insights
  • 13. “I do not want to splurge money excessively now” Why? • I will start spending when I start earning • I do not want to depend on my family for everything and add to their expenditures “Spending”, not “Splurging”? So what? • So even if I buy something – even premium products - I do enough research to make sure it is a buy ‘worth’ making “I want to ‘provide to’ and not ‘depend on’?” Why is this important? • Research provides worth – which provides justification to my purchases What does this mean? • Dependence on family plays an important aspect of every decision I make ..as a buyer and also while considering the future “The idea of depending on the family makes me feel guilty”
  • 14. End of Part I

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