2.
The Group's aim into the retail sector began in
December 2006 when it acquired Trinethra, the
chain of stores based in south India. May 2007 saw
Aditya Birla Retail Limited (ABRL) launch their own
brand of stores called 'More.' ABRL's vision is "to
consistently provide the Indian consumer complete
and differentiated shopping experiences and be
amongst India's top retailers while delivering
superior returns to all stakeholders".
3. Quality & Value through own labels
Aditya Birla Retail Ltd provides customers a wide
choice of products under its own labels. The
objective is to provide quality products at attractive
price points to customers. Since quality of the
products is of prime importance, stringent quality
norms have been set and are followed.
4. Type
Public
Industry
Retailing
Founder(s) Kumar Mangalam Birla
Headquarter MUMBAI
Key people Mr. Kumar Mangalam Birla, Mr.
Pranab Barua (Business Director-Apparel and
Retail), Mr.Russell Berman (CEO-Hyper
Markets, Mr. Vishak Kumar (CEO- Super Markets)
6. Supermarket
& Hypermarket
Supermarket More.
- Conveniently located in neighbourhoods, more.
Super market scatter to the daily, weekly and
monthly shopping needs of consumers. The
product offerings include a wide range of fresh fruits
& vegetables groceries, personal care, home
care, general merchandise & a basic range of
apparels. Currently, there are over 600 more. Super
markets across the country.
7. Hypermarket More.
MEGASTORE - is a one-stop shopping destination
for the entire family. Besides a large range of
products across fruits & vegetables groceries,
FMCG products, more. MEGASTORE also has a
strong emphasis on general merchandise, apparels
& CDIT.
8. More is a pan-India retail chain operated by
the Aditya Birla Group company.
it has 509 supermarkets and 15 hypermarkets
across the country.
It plans to increase it to 1,300 supermarkets and 65
hypermarkets respectively by 2016.
9.
The more. for you advantage: more. Promises a world-class
pleasurable hopping experience to Indian consumers in their
very own neighbourhood .More Quality more. Variety ,more
Convenience and more. Value are the four delivery
cornerstones of the more. chain of supermarket stores.
More. Quality
Every product at more. goes through a thorough quality check
process ensuring 100 per cent more. satisfaction.
More Variety
Apart from a large range of national brands, shoppers will also
find a section called the Best of India, which is an assortment
of unique products sourced from across India The wide range
of fresh fruits and vegetables along with private label offerings
under brand names Value, Select and Premium ensure that
more. variety is a promise delivered across the store
10. Aditya Birla Retail Limited provides customers
products under its own labels.
Private label Food Brands include
Feasters, Kitchen's Promise, and Best of India.
. Home & Personal care brands include
Enriche, 110%, Pestex, Paradise and Germex.As
per a report in Economic Times, Aditya Birla Retail
Ltd ( ABRL) with its 500 + 'More' branded
supermarkets and 14 hypermarkets reported sales
of Rs 1,966 crore and a net loss of Rs 650 crore in
the year ended March 2012.
11. The company has accumulated losses of Rs 2,984
crore since it entered the segment over six years
ago.
The third largest supermarket chain in the country
after Future Group and Reliance Retail has decided
to increase its borrowing limit to Rs 7,500 crore
from Rs 5,000 crore
12. The firm plans to open 100 supermarkets and 6-8
hypermarkets this fiscal year.
More supermarkets are neighbourhood stores with
the core proposition of offering value, convenience
and trust to the customers and averaging 2,500 sq
ft area.
13.
Currently, two hypermarkets operate under the
brand more MEGASTORE in Mysore and Vadodara
Clubmore. - loyalty program, currently has a strong
membership base of over 1 million members.
