Swot analysis and portfolio matrix


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Swot analysis and portfolio matrix

  1. 1. Strategies, Policies and Planning Premises<br />SWOT Matrix & Portfolio Matrix<br />Rohit Joshi 1073<br />
  2. 2. Agenda<br />SWOT Analysis<br />TOWS Matrix <br />Portfolio Matrix<br />
  3. 3. SWOT Analysis<br />Strengths<br />What advantages do you have?<br />What do you do well?<br /> What relevant resources do you have access to?<br />What do other people see as your strengths?<br />Weaknesses<br />What could you improve?<br /> What do you do badly?<br /> What should you avoid?<br />
  4. 4. Opportunities<br />Where are the good opportunities facing you?<br /> What are the interesting trends you are aware of?<br />Threats?<br />What obstacles do you face?<br />What is your competition doing?<br />Are the required specifications for your job, products or services changing?<br />Is changing technology threatening your position?<br />
  5. 5. The TOWS Matrix<br />Systematic analysis that facilitates matching of the external threats and opportunities to internal Strengths and Weaknesses<br />TOWS will help you form, ask and answer the following questions:<br />How to make the most of your strengths most efficiently?<br />How do you reduce the effects of your weaknesses?<br />What is the best way to capitalize on your opportunities?<br />How do you avoid or minimize the threats?<br />TOWS matrix may change with time<br />
  6. 6. TOWS Matrix<br />
  7. 7. Samples<br />SWOT<br />TOWS<br />
  8. 8. Portfolio Matrix (BCG Matrix)<br />Developed by Boston Consultant Group<br />Simple tool to assess a company’s position in terms of its Product range<br />Helps a company think about its product and services and make decisions about which it should keep, which it should let go and which it should invest in further<br />Two Dimensions - Rate of Market Growth and Market share<br />
  9. 9. Stars<br />Stars generate large sums of cash because of their strong<br />relative market share, but also consume large amounts of cash because of their high growth rate.<br />Question Marks<br />Question marks are products that grow rapidly and as a<br />result consume large amounts of cash, but because they<br />have low market shares they don’t generate much cash.<br />Dogs<br />Dogs have a low market share and a low growth rate and neither generate nor consume a large amount of cash.<br />Cows<br />As leaders in a mature market, cash cows exhibit a return on assets that is greater than the market growth rate – so<br />they generate more cash than they consume.<br />
  10. 10. References<br />The TOWS Matrix --- A Tool for Situational Analysis by Heinz Weihrich<br />http://www.marketingteacher.com<br />http://www.valuebasedmanagement.net/methods_bcgmatrix.html<br />http://www.inspiredbusiness.eu/business-articles/how-to-use-a-swot-analysis-and-a-tows-matrix-to-develop-strategies-for-your-business_4.html<br />http://www.mindtools.com<br />http://www.alumnitsi.net/en/ihm/214-the-tows-matrix<br />
  11. 11. Thank You<br />