A Missing Piece to the Brand Puzzle

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Branding is often done with companies looking inward, and that's a great place to start. You have to know who you want to be as a brand, but what does it do for others?

Branding is often done with companies looking inward, and that's a great place to start. You have to know who you want to be as a brand, but what does it do for others?

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  • Thanks, Leslie! Isn't it incredibly interesting how marketing is so psychological, even in this really primal way? Maslow's pyramid is almost like a strategic alignment codex.
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  • Very cool! Love your point about the needs hierarchy on slide 6.
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  • 1. A MISSINGPIECE to theBRAND By Rohan Gandhi rohangand@gmail.com PUZZLE @rohangdigital
  • 2. COMPANIES OFTEN BRAND INTRINSICALLY What are OUR attributes? What is OUR personality? What values do WE embrace?
  • 3. GREATSTARTBut what does it do for others?
  • 4. GREAT BRANDS ARE SEMANTICThey make meaning, creating a relationshipbetween the emotional needs of people &product(s)/service(s)/offering(s).
  • 5. G IVE Y OU NG N I HE E AN N DW MA LE OP PE YOU GALVANIZE THEM They embrace & share that meaning with each other. And with you.
  • 6. WE ALLHAVE NEEDSWe need to knowwho we are, tofeel acceptance &social affiliation,& to exercise ouridentity throughcreativity,morality, etc..
  • 7. GREAT BRANDS...Tap into our need to see, define, & love ourselves.
  • 8. Tap into our need to confirm our being throughsocial affiliation & the acceptance of others whoremind us of ourselves or who we want to be.
  • 9. Tap into our need to act out our attributes, values,& other defining aspects in real life throughcreativity, morals, passions, philosophies, etc..
  • 10. GREAT BRANDS HELPUS BE WHO WE WANT TO BE, CREATE MINISOCIETIES TO AFFIRMTHAT IDENTITY, & HELP US LIVE OUT OUR Adventurers IDEAL SELVES. Bros s th lete se A Inten
  • 11. THANKS! Get in touch rohangand@gmail.com @rohangdigitalwww.linkedin.com/in/rohangandhidigitalstrategist