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A MISSINGPIECE  to theBRAND       By Rohan Gandhi            rohangand@gmail.com PUZZLE        @rohangdigital
COMPANIES OFTEN BRAND INTRINSICALLY What are OUR attributes? What is OUR personality? What values do WE embrace?
GREATSTARTBut what does it do for others?
GREAT BRANDS ARE SEMANTICThey make meaning, creating a relationshipbetween the emotional needs of people &product(s)/servi...
G IVE             Y OU       NG          N           I       HE        E AN  N DW         MA           LE         OP      ...
WE ALLHAVE NEEDSWe need to knowwho we are, tofeel acceptance &social affiliation,& to exercise ouridentity throughcreativi...
GREAT BRANDS...Tap into our need to see, define, & love ourselves.
Tap into our need to confirm our being throughsocial affiliation & the acceptance of others whoremind us of ourselves or w...
Tap into our need to act out our attributes, values,& other defining aspects in real life throughcreativity, morals, passi...
GREAT BRANDS HELPUS BE WHO WE WANT TO BE, CREATE MINISOCIETIES TO AFFIRMTHAT IDENTITY, & HELP  US LIVE OUT OUR            ...
THANKS!               Get in touch             rohangand@gmail.com                @rohangdigitalwww.linkedin.com/in/rohang...
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A Missing Piece to the Brand Puzzle

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Branding is often done with companies looking inward, and that's a great place to start. You have to know who you want to be as a brand, but what does it do for others?

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  • Thanks, Leslie! Isn't it incredibly interesting how marketing is so psychological, even in this really primal way? Maslow's pyramid is almost like a strategic alignment codex.
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  • Very cool! Love your point about the needs hierarchy on slide 6.
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Transcript of "A Missing Piece to the Brand Puzzle"

  1. 1. A MISSINGPIECE to theBRAND By Rohan Gandhi rohangand@gmail.com PUZZLE @rohangdigital
  2. 2. COMPANIES OFTEN BRAND INTRINSICALLY What are OUR attributes? What is OUR personality? What values do WE embrace?
  3. 3. GREATSTARTBut what does it do for others?
  4. 4. GREAT BRANDS ARE SEMANTICThey make meaning, creating a relationshipbetween the emotional needs of people &product(s)/service(s)/offering(s).
  5. 5. G IVE Y OU NG N I HE E AN N DW MA LE OP PE YOU GALVANIZE THEM They embrace & share that meaning with each other. And with you.
  6. 6. WE ALLHAVE NEEDSWe need to knowwho we are, tofeel acceptance &social affiliation,& to exercise ouridentity throughcreativity,morality, etc..
  7. 7. GREAT BRANDS...Tap into our need to see, define, & love ourselves.
  8. 8. Tap into our need to confirm our being throughsocial affiliation & the acceptance of others whoremind us of ourselves or who we want to be.
  9. 9. Tap into our need to act out our attributes, values,& other defining aspects in real life throughcreativity, morals, passions, philosophies, etc..
  10. 10. GREAT BRANDS HELPUS BE WHO WE WANT TO BE, CREATE MINISOCIETIES TO AFFIRMTHAT IDENTITY, & HELP US LIVE OUT OUR Adventurers IDEAL SELVES. Bros s th lete se A Inten
  11. 11. THANKS! Get in touch rohangand@gmail.com @rohangdigitalwww.linkedin.com/in/rohangandhidigitalstrategist
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