Apresentacao SEO GAiN Baltimore

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How to get your site listed on top results in Google

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Apresentacao SEO GAiN Baltimore

  1. 1. SEO Tips and Tricks
  2. 2. 500 TO 600 UPDATES Every Year
  3. 3. SEARCH RANKING FACTORS ! ! adv.st/1eRMZlP
  4. 4. GOOGLE CAFFEINE June 2010 ! ! Changed the way that google manage his index !
  5. 5. PANDA UPDATE Started on February 2011 ! against spam, duplicate content, low quality websites !
  6. 6. PENGUIN UPDATE Started on April 2012 ! find webpages optimized beyond the “tolerance level"
  7. 7. HUMMINGBIRD UPDATE August 2013 ! Changed the way that google interpret the user. Empower Semantic Search and use of Google Graph.
  8. 8. HUMMINGBIRD • No more keywords optimization, but topical optimization. • more emphasis in context, than individual keywords.
  9. 9. HOW GOOGLE INTERPRET YOUR QUERY? • NOW: Determine the searcher intent and return pages that best match that intent. • BEFORE: Best matching the keywords in the search phrase and return pages that best match this keywords.
  10. 10. “BUY NEXUS 7"
  11. 11. “WHERE CAN I BUY A NEXUS 7 NEAR HERE"
  12. 12. GOOGLE ALGORITHM CHANGE HISTORY ! ! ! adv.st/1dmKo1w
  13. 13. PAST: ON PAGE OPTIMIZATION • Include our main keyword in the page title, URL, H1 header and several times in content. • Point a lot of backlinks to the page using the main keyword or phrase as a anchor text.
  14. 14. ON PAGE OPTIMIZATION <title></title> <meta description”” />
  15. 15. <h1></h1> <h2></h2> <h3></h3> HEADING TAGS
  16. 16. CHANGES • Google used to reward this time of optimization. • Nowadays that type of optimization is more liked to get your page penalized! • Hummingbird change a lot of thing: a lot of pages that rank for any given term do not contain that term in the title.
  17. 17. LONG TERM SEO STRATEGIES • Quality content • Site structure • Authority
  18. 18. QUALITY CONTENT
  19. 19. QUALITY CONTENT • Be created for the visitor, not for search engines. • Add value to the top 10 SERPs. • Give your visitor what they want.
  20. 20. GOOD CONTENT • Infographics • Script and tools • Forums • Free downloads • Posts that include lists: • Example: “Top ten adventist games"
  21. 21. FOR YOUR READING LIST adv.st/1bLgobo
  22. 22. SITE STRUCTURE • Good organization • Intuitive navigation system • Well designed and implemented
  23. 23. THE CONTEXT • Google wants to understand the context of the page. • The best way is the links for your page, from other pages in the same topic.
  24. 24. "THINGS NOT STRINGS!” AARON BRADLEY adv.st/1dGTgdM
  25. 25. ! adv.st/1fY87TO !
  26. 26. INTERNAL LINKS • Use internal links (like related articles). • Increase the ranking of a individual page and contributes to index better the website.
  27. 27. SCHEMA.ORG
  28. 28. GTMETRIX http://adv.st/1nuWruK
  29. 29. FOR YOUR READING LIST adv.st/1brClBM
  30. 30. AUTHORITY
  31. 31. AUTHORITY …derived from the Latin word auctoritas, meaning invention, advice, opinion, influence, or command. (Wikipedia) An accepted source of expert information or advice. (dictionary.com)
  32. 32. HOW TO GET AUTHORITY? • Must be well know! • Make your website be seen by search engines as an “accepted source of expert information or advice”.
  33. 33. YOU NEED BACKLINKS Remember: The very best backlinks you can get to your it's are the ones you do not create!
  34. 34. Develop content that your visitors love and want to share
  35. 35. BACKLINKS • Make references to others authority sites. • Consider quality for every backlink (content of the pages and theme). • Quality not quantity!
  36. 36. SEARCH RANKINGS INCREASE
  37. 37. SEARCH RANKING DECREASE
  38. 38. BACKLINKS • Only look to get backlinks on authority sites in your niche. • Try to be Everywere. • Look for domains that are 5+ years old and with domain page rank 4+.
  39. 39. DOMAIN AGE CHECKER based on internet archive (web.archive.org) ! adv.st/1bVpPIw
  40. 40. SEO QUAKE ! ! adv.st/1jvUPn8
  41. 41. AUTHOR • Use google author attribution (Google+ profile) ! ! • How? adv.st/MKhq17
  42. 42. ANCHOR TEXT • For in-context links, use page title or url. • In resource box, use page title, the url or the domain name. • Don’t use keyword phrases as the anchor text!
  43. 43. ANCHOR TEXT • Make your links appear authoritative and natural. 1 ! ! ! 2
  44. 44. OTHER TIPS • Remove or disavow the poor links. • More attention to the topic of the page that is linking to yours. • You need fewer back links to rank well.
  45. 45. DISAVOW LINKS adv.st/1dJ9SSa !
  46. 46. OTHER WAYS TO GET BACKLINKS • Use article directories • Forum participation • Youtube and other video sites • Twitter and Facebook • Blogs on wordpress.com, blogger.com, tumblr.com • RSS Feeds - submit to rss feed directories • Guest blogging • PDF distribution (scribd.com, issuu.com)
  47. 47. BACKLINKS TO BACKLINKS • Track the backlinks that point to your website. • Point quality links at these backlinks.
  48. 48. LINKS POINTING TO PAGES THAT LINK TO YOUR PAGE
  49. 49. MAJESTIC SEO adv.st/1evCYoj
  50. 50. HOW STICK IS YOUR SITE? • Check on Google Analytics: ! • Bounce Rate • Time on Site
  51. 51. TOOLS! ! I LOVE THEM!
  52. 52. WHAT GOOGLE HAVE TO SAY ABOUT YOUR SITE? ! Know using Webmasters Tool
  53. 53. DATA NEED TO BE VISIBLE to everybody
  54. 54. THE ANALYSIS NEED TO BE A DAILY BASIS ACTIVITY
  55. 55. GOSQUARED gosquared.com
  56. 56. CYFE cyfe.com
  57. 57. FOR YOUR READING LIST http://adv.st/1iSMPtD
  58. 58. THANK YOU! ! @ferrazweb rogerio.ferraz@adventistas.org ! ! Get this presentation at: adv.st/seogain

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