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Rogers commissioned a national survey to determine Canadians’ communications technology savviness. The goal was to find out how tech savvy Canadians think they are then put them to the test on …

Rogers commissioned a national survey to determine Canadians’ communications technology savviness. The goal was to find out how tech savvy Canadians think they are then put them to the test on roaming, data usage and online security.

The survey was launched as part of Tech Essentials - a Rogers education program to help Canadians make smart and safe choices online .

Survey questions were turned into an online quiz. Anyone can see how they compare to other Canadians at techessentials.rogers.com.

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  • 1. Communications Technology Savviness Survey Summary Report January 2013
  • 2. What we did and why• Rogers commissioned a national survey to determine Canadians’ communications technology savviness. The goal was to find out how tech savvy Canadians think they are then put them to the test on roaming, data usage and online security.• The survey was launched as part of Tech Essentials - a Rogers education program to help Canadians make smart and safe choices online .• Survey questions were turned into an online quiz. Anyone can see how they compare to other Canadians at techessentials.rogers.com
  • 3. Survey methodology• An online survey was conducted among N=1,000 Canadians 18+ years old from November 26-28, 2012, by Head Research on behalf of Rogers.• Sample was provided by a Research Now panel, and drawn from major regions in proportion to the Canadian Census.• The statistical margin of error for overall survey results in this study is +/- 3% (assumes panelists do not differ from non- panelists, and respondents do not differ from non- respondents). This means that, in 19 out of 20 cases, survey results for questions based on all survey respondents (N=1,000) will differ by no more than 3% in either direction from what would have been obtained by measuring the opinions of all adult Canadians.
  • 4. Communications Technology Savviness – the results Canadians believe they are quite savvy with respect to communications technology Communications Technology Savviness A B C D F Perceived 17% 43% 33% 6% 1% Actual (average) 0% 4% 12% 27% 57% … but perception is not reality Roaming Savviness A B C D F Perceived 16% 36% 31% 13% 4% Actual 0% 7% 18% 28% 47% Despite their self-confidence, a large majority of Canadians want Data Savviness to improve their communications technology knowledge A B C D F Perceived 22% 38% 27% 9% 4% Actual 0% 5% 11% 24% 60% 87% 83% Online Safety Savviness A B C D F Interested in learning more Interested in using a website dedicated about communications to helping consumers improve their Perceived 29% 44% 21% 5% 1% technology communications technology knowledge Actual 0% 0% 8% 28% 64%An online survey was conducted among N=1,000 Canadians 18+ years old from November 26-28, 2012, by Head Research on behalf of Rogers. Sample was provided by a Research Now panel, and drawn from major regions in proportion to the Canadian Census. The statistical margin of error for overall survey results in thisstudy is +/- 3% (assumes panelists do not differ from non-panelists, and respondents do not differ from non-respondents). This means that, in 19 out of 20 cases, survey results for questions based on all survey respondents (N=1,000) will differ by no more than 3% in either direction from what would have been obtained bymeasuring the opinions of all adult Canadians.
  • 5. Roaming Savviness Roaming Savviness Perceived A 16% B 36% C 31% D 13% F 4% Actual 0% 7% 18% 28% 47%Canadians have a basic understandingof roaming, but struggle with details … To which of the following would roaming charges not be applied? What is roaming? 40% Using another carriers 28% 26% 11% network $ 14% 14% 14% $ 9% Another word for long 6% 18% 62% distance Contacting a person on $ $ $ $ antoher carriers network Text messages Voice/making Retrieving voice- E-mail Web browsing Calling your No idea/Not sure No idea/Not sure phone calls mail messages carrier via *611 Which of the following statements are true? Which would likely result in the lowest roaming charges? None of these are true 29% 30% None of these are true Sending a text message Roaming charges do not Calls to business with toll- apply to apps that are built 19% 20% free numbers are excluded No idea/Not sure into your phone from roaming charges OTHER Other Checking weather 7% If an app that uses data is active and Roaming charges normally apply if is only running in the you contact your carrier to buy a using weather widget 11% 21% background, but is not being roaming package while youre Basic web browsing 4% 32% 42% used, roaming charges will not apply already out of their network Watching HD video 1% on Youtube If you check email and open Once youre roaming, you have to Voice/making a phone call 4% attachments while outside of your wait until you get your bill to know carriers network, roaming charges 48% 30% how much of your roaming package Retrieving a voice-mail 7% message will apply allotment youve actually used up Sending an email 7% 26% If you check email without opening Most data roaming packages have Navigation/GPS app use 3% any attachments while outside of safeguards that prevent overage 13% 21% your carriers network, roaming charges if you go beyond whats charges will not apply included in your package Correct Answer
  • 6. Data Savviness Data Savviness Perceived 22% A B 38% C 27% D 9% F 4% Actual 0% 5% 11% 24% 60%Canadians’ understanding of data has How many regular, SMS text messages does it take to go over your Canadian data allotment?a lot of room for improvement Order the following from smallest to largest 7% 25-100 6% 73% 33% 4% 250-500 001111000 55% 101111010 1000-2500% Who ordered 53% data correctly 49% 001111000 001111000 001111000 001111000 001111000 33% None, I have an unlimited plan 001111000 101111010 101111010 101111010 101111010 011101001 011101001 011101001 011101001 001111000 18% None, text messages are separate 001111000 001111000 001111000 from data allotments 101111010 101111010 101111010 101111010 No idea/Not sure 011101001 011101001 011101001 011101001 1 kb 1 mb 1 gb 1 tb In general, which of the following would use the most data? Which of the following statements are true? 51% 21% 4% 4% 9% 7% Less data is used when your 8% 3% modem speed is faster Not Sure When using your mobile device at home via Wi-Fi, your home’s monthly internet allotment is used 56% instead of your mobile data plan Which of the following require the use of mobile data (assume Wi-Fi not available)? A phone with a poor quality camera uses less data to send original-sized photos than a phone with a higher 30% 58% 65% quality camera 46% 44% 24% 31% 31% 15% 21% 27% None of these are true Not Sure Correct Answer
  • 7. Online Safety Savviness Online Safety Savviness Perceived A 29% B 44% C 21% D 5% F 1% Actual 0% 0% 8% 28% 64%Canadians understand how to avoid viruses, but still havea way to go with respect to secure online purchasing Which of the following Which of the following provide a more secure internet statements are true? connection when making an online purchase? If you have a computer firewall, you dont From which of the following can your computer catch a virus? need any other software to protect against 8% Websites that use SSL technology 36% malware, viruses or phishing 87% 87% When using someone elses Wi-Fi to A small lock icon on your connect to the internet, you devices 39% browsers status bar security settings and special security 32% 51% software will determine how safe you are while on their network A "secured by Verisign" banner on 28% 36% 19% Pay attention to emails from your the home/login page 3% bank, because thats how theyll contact 14% you if someones hacked your account "https" on the front of 38% E-mail Instant text Messages Downloading E-mail messages No idea / Not your address bar attacments Messages content from sure the internet None of these are true 54% No idea/Not sure 24% How many characters should a password have? If you drive and text, how many times more likely is it that you will have an accident? 5 2% 1% 3% 5 6 7% 7% 16% 8 8 16% 10 24% It doesnt matter, its the type and order of the letters/characters 25 10% themselves 64% 33% The longer and the more different types 33 of letters / characters, the better 17% No idea / Not sure No idea / Not sure Correct Answer