ROGERS INNOVATION REPORT: YOUTH, PARENTS AND TECHNOLOGY

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Research commissioned by Rogers on how connected Canadian youth and parents are using technology. According to Report findings, parents are using technology in a lot of the same ways their kids are. Report findings also show that technology is playing an increasing role in education. Join the discussion on Twitter using the #RIRExplores hashtag. The Rogers Innovation Report, produced by market research specialists and software developers Vision Critical, regularly explores Canadians’ habits and views on technology. RedBoard blog post: http://roge.rs/NiJlEM Infographic here: http://roge.rs/NiJzvQ Vision Critical: www.visioncritical.com

Published in: Technology, News & Politics

ROGERS INNOVATION REPORT: YOUTH, PARENTS AND TECHNOLOGY

  1. 1. August 2012
  2. 2. MethodologyFrom July 13th to July 16th, 2012, an online survey wasconducted among a sample of 509 Canadians aged 18 to 24and 511 Canadian parents of 18 to 24 year olds that subscribeto internet or have a data plan with their cell phone, who areAngus Reid Forum panel members. The margin of error on thefull base — which measures sampling variability — of 1010respondents is +/- 3.1% and +/-4.3% for each subgroup.Discrepancies in or between totals are due to rounding. 2
  3. 3. Which brand or type of Smartphone do you currently own and use? -Own a smartphone- Apple iPhone (any model) 35% Any Android (Google) based device such as HTC Dream or 29% HTC Magic BlackBerry (any model) 27% Any other Touch-screen Smartphone model other than Android-based phone or Apple’s iPhone or BlackBerry’s 5% Storm or Palm Pre Other Smartphone model 4%Base: Own a smartphone (n=630)Q.9a Which brand or type of Smartphone do you currently own and use? If you have more than one Smartphone, please select the one you use the most. 3
  4. 4. Which brand or type of Smartphone do you currently own and use? -Own a smartphone- Group Gender Region Total Youth Parent Male Female West Ontario Quebec Atlantic* Apple iPhone (any model) 35% 38% 32% 34% 36% 43% 29% 30% 31% Any Android (Google) based device such as HTC Dream or 29% 31% 24% 33% 26% 28% 24% 39% 36% HTC Magic BlackBerry (any model) 27% 25% 30% 25% 28% 23% 37% 17% 17% Any other Touch-screen Smartphone model other than Android-based phone or 5% 4% 8% 3% 6% 3% 6% 9% 11% Apple’s iPhone or BlackBerry’s Storm or Palm Pre Other Smartphone model 4% 2% 6% 5% 4% 3% 4% 5% 5%* Caution, small base size.Base: Own a smartphone (n=630)Q.9a Which brand or type of Smartphone do you currently own and use? If you have more than one Smartphone, please select the one you use the most. 4
  5. 5. From the list below, please indicate all the reasons why you currently own and use this Smartphone brand. -Own a smartphone- This brand is easy to use 58% I like the brand 52% I like the apps that are available with this brand 43% This brand is durable/well made 41% This brand has attractive devices 40% This brand is good value for money 37% This brand is innovative 34% The brand is popular 31% Many of my friends have this brand 26% This brand is good for work/business 26% This brand is unique 18% My parents suggested I buy this brand 4% Other 13% None of the above 3%Base: Own a smartphone (n=630)Q.9b From the list below, please indicate all the reasons why you currently own and use this Smartphone brand. 5
  6. 6. From the list below, please indicate all the reasons why you currently own and use this Smartphone brand. -Own a smartphone- Group Gender Region Total Youth Parent Male Female West Ontario Quebec Atlantic This brand is easy to use 58% 65% 50% 51% 62% 64% 56% 52% 50% I like the brand 52% 59% 43% 43% 56% 54% 55% 39% 47% I like the apps that are available 43% 51% 33% 40% 44% 46% 41% 45% 33% with this brand This brand is durable / well 41% 45% 36% 41% 40% 47% 40% 31% 28% made This brand has attractive 40% 52% 25% 29% 45% 43% 37% 45% 25% devices This brand is good value for 37% 40% 33% 37% 37% 35% 40% 41% 28% money This brand is innovative 34% 38% 28% 35% 33% 34% 35% 31% 28% The brand is popular 31% 40% 20% 24% 34% 31% 37% 23% 8% Many of my friends have this 26% 35% 13% 16% 31% 25% 30% 21% 11% brand This brand is good for work / 26% 25% 27% 35% 21% 27% 27% 20% 17% business This brand is unique 18% 25% 11% 16% 20% 17% 21% 17% 17% My parents suggested I buy 4% 7% 1% 2% 6% 6% 4% 2% 3% this brand Other 13% 10% 16% 15% 12% 14% 12% 13% 14% None of the above 3% 2% 4% 3% 3% 3% 2% 5% 6%Base: Own a smartphone (n=630)Q.9b From the list below, please indicate all the reasons why you currently own and use this Smartphone brand. 6
  7. 7. Which brand of tablet do you currently own and use? -Own a tablet- Apple 64% Blackberry 16% Samsung 7% Asus 4% HP 2% Acer 1% Google 1% Other tablet brand 5%Base: Own a tablet (n=222)Q.10a Which brand of tablet do you currently own and use? If you have more than one tablet, please select the one you use the most. 7
  8. 8. Which brand of tablet do you currently own and use? -Own a tablet- Group Gender Region Total Youth Parent Male Female West Ontario Quebec* Atlantic* Apple 64% 69% 62% 61% 66% 70% 58% 67% 50% Blackberry 16% 16% 16% 16% 15% 11% 23% 9% 20% Samsung 7% 5% 8% 7% 7% 7% 8% 6% 10% Asus 4% 5% 3% 4% 3% 6% 1% 6% — HP 2% 3% 1% 2% 2% 1% 1% 3% 10% Acer 1% 1% 1% 1% 2% 1% — 6% — Google 1% 1% 1% 1% 2% — 1% 3% 10% Dell — — 1% 1% — — 1% — — Microsoft — — 1% — 1% 1% — — — Other tablet brand 5% — 6% 7% 2% 3% 7% — —* Caution, small base size.Base: Own a tablet (n=222)Q.10a Which brand of tablet do you currently own and use? If you have more than one tablet, please select the one you use the most. 8
  9. 9. From the list below, please indicate all the reasons why you currently own and use this tablet brand. -Own a tablet- This brand is easy to use 64% I like the brand 55% I like the apps that are available with this… 49% This brand is durable/well made 49% This brand is innovative 44% This brand is good value for money 38% The brand is popular 36% This brand has attractive devices 36% This brand is good for work/business 32% This brand is unique 23% Many of my friends have this brand 15% My parents suggested I buy this brand 3% Other 13% None of the above 2%Base: Own a tablet (n=222)Q.10b From the list below, please indicate all the reasons why you currently own and use this tablet brand. 9
  10. 10. From the list below, please indicate all the reasons why you currently own and use this tablet brand. -Own a tablet- Group Gender Region Total Youth Parent Male Female West Ontario Quebec* Atlantic* This brand is easy to use 64% 71% 59% 59% 67% 64% 62% 61% 80% I like the brand 55% 65% 50% 52% 57% 57% 54% 48% 70% I like the apps that are available 49% 53% 47% 44% 53% 57% 47% 33% 50% with this brand This brand is durable / well 49% 57% 45% 53% 46% 51% 45% 58% 40% made This brand is innovative 44% 57% 37% 42% 46% 42% 47% 42% 40% This brand is good value for 38% 39% 37% 38% 38% 36% 40% 39% 30% money The brand is popular 36% 53% 26% 30% 40% 36% 37% 30% 40% This brand has attractive 36% 49% 30% 31% 41% 39% 36% 30% 40% devices This brand is good for work / 32% 39% 28% 31% 33% 32% 29% 36% 40% business This brand is unique 23% 32% 19% 23% 24% 20% 27% 21% 30% Many of my friends have this 15% 25% 10% 9% 20% 11% 21% 15% — brand My parents suggested I buy this 3% 8% — 1% 4% 1% 4% 3% — brand Other 13% 9% 14% 9% 16% 21% 8% 3% 10% None of the above 2% — 3% 2% 2% 3% 1% 3% —* Caution, small base size.Base: Own a tablet (n=222)Q.10b From the list below, please indicate all the reasons why you currently own and use this tablet brand. 10
  11. 11. Please indicate which of the following activities, if any, you do with your computer? -Own a computer- Email 97% Surf the net 94% Bank 79% Connect to social networks 77% Shop 70% Entertainment – movies and TV 59% Play games 59% None of the above 1%Base: Own a computer (n=973)Q.11a Please indicate which of the following activities, if any, you do with your computer? 11
  12. 12. Please indicate which of the following activities, if any, you do with your computer? -Own a computer- Group Gender Region Total Youth Parent Male Female West Ontario Quebec Atlantic Email 97% 97% 97% 98% 97% 98% 97% 95% 100% Surf the net 94% 95% 92% 95% 93% 96% 93% 91% 96% Bank 79% 84% 74% 81% 78% 79% 78% 78% 86% Connect to social networks 77% 94% 60% 63% 84% 79% 76% 68% 91% Shop 70% 75% 66% 73% 69% 74% 70% 61% 81% Entertainment – movies and TV 59% 83% 35% 46% 65% 61% 60% 50% 67% Play games 59% 68% 51% 54% 62% 65% 54% 53% 77% None of the above 1% — 2% 1% 1% — 1% 2% —Base: Own a computer (n=973)Q.11a Please indicate which of the following activities, if any, you do with your computer? 12
  13. 13. Please indicate which of the following activities, if any, you do with your Smartphone and/or tablet? -Own a smartphone and/or tablet- Text messaging 88% Voice call 70% Download and use apps 68% Surf the net 67% Connect to social networks 61% Play games 60% Listen to music 57% Voice and video calling 34% Banking 33% Reading books/magazines 25% Watch TV and movies 16% E-commerce/purchasing 12% Watch sports 3% None of the above 1%Base: Own a smartphone and/or tablet (n=677)Q.11b Please indicate which of the following activities, if any, you do with your Smartphone and/or tablet? 13
  14. 14. Please indicate which of the following activities, if any, you do with your Smartphone and/or tablet? -Own a smartphone and/or tablet- Group Gender Region Total Youth Parent Male Female West Ontario Quebec Atlantic* Text messaging 88% 94% 82% 84% 91% 89% 90% 80% 97% Voice call 70% 75% 63% 71% 69% 71% 71% 63% 70% Download and use apps 68% 79% 56% 64% 70% 71% 66% 66% 68% Surf the net 67% 73% 60% 67% 67% 72% 63% 65% 62% Connect to social networks 61% 78% 40% 45% 68% 63% 62% 55% 59% Play games 60% 71% 47% 50% 65% 65% 54% 60% 68% Listen to music 57% 65% 48% 56% 58% 58% 55% 60% 62% Voice and video calling 34% 41% 25% 33% 35% 40% 33% 22% 35% Banking 33% 40% 25% 32% 34% 37% 29% 38% 27% Reading books / magazines 25% 25% 24% 29% 22% 32% 21% 14% 24% Watch TV and movies 16% 20% 10% 12% 18% 17% 16% 14% 5% E-commerce / purchasing 12% 12% 13% 17% 10% 12% 10% 20% 14% Watch sports 3% 4% 3% 6% 2% 3% 3% 8% — None of the above 1% — 3% 2% 1% 1% 2% 3% —* Caution, small base size.Base: Own a smartphone and/or tablet (n=677)Q.11b Please indicate which of the following activities, if any, you do with your Smartphone and/or tablet? 14
  15. 15. To the best of your knowledge, how many apps do you currently have on your Smartphone? -Own a smartphone- Mean: 13.5 None 9% 1-2 6% 3-5 16% 6-10 23% 11-20 21% More than 20 25%Base: Own a smartphone (n=630)Q.12 To the best of your knowledge, how many apps do you currently have on your Smartphone? 15
  16. 16. To the best of your knowledge, how many apps do you currently have on your Smartphone? -Own a smartphone- Group Gender Region Total Youth Parent Male Female West Ontario Quebec Atlantic* None 9% 6% 14% 8% 10% 8% 9% 12% 16% 1-2 6% 5% 7% 5% 6% 4% 6% 11% 3% 3-5 16% 16% 16% 13% 17% 12% 20% 18% 14% 6-10 23% 25% 19% 19% 24% 26% 20% 18% 28% 11-20 21% 23% 19% 22% 21% 23% 22% 11% 28% More than 20 25% 25% 25% 33% 22% 27% 23% 30% 11% Mean 13.5 13.5 13.5 15.1 12.7 14.3 12.9 13.3 12.0* Caution, small base size.Base: Own a smartphone (n=630)Q.12 To the best of your knowledge, how many apps do you currently have on your Smartphone? 16
  17. 17. In an average week, how many Smartphone apps do you actually use, regardless of how long? -Own a smartphone and have 1+ apps- Mean: 6.3 None 4% 1-2 24% 3-5 32% 6-10 27% 11-20 10% More than 20 3%Base: Own a smartphone and have 1+ apps (n=570)Q.13 In an average week, how many Smartphone apps do you actually use, regardless of how long? 17
  18. 18. In an average week, how many Smartphone apps do you actually use, regardless of how long? -Own a smartphone and have 1+ apps- Group Gender Region Total Youth Parent Male Female West Ontario Quebec Atlantic* None 4% 3% 5% 5% 4% 4% 3% 6% 3% 1-2 24% 22% 28% 26% 23% 22% 28% 25% 17% 3-5 32% 34% 28% 27% 34% 29% 32% 29% 50% 6-10 27% 26% 28% 25% 28% 30% 26% 20% 27% 11-20 10% 12% 8% 14% 9% 12% 8% 15% 3% More than 20 3% 3% 3% 3% 2% 3% 3% 5% — Mean 6.3 6.6 6.0 6.8 6.2 6.7 5.9 7.1 5.1* Caution, small base size.Base: Own a smartphone and have 1+ apps (n=570)Q.13 In an average week, how many Smartphone apps do you actually use, regardless of how long? 18
  19. 19. In an average week, please indicate if you do each of the following activities via Smartphone apps that you have downloaded, via the web browser on your Smartphone, both, or neither. -Own a smartphone- Play games 49% 4% 14% 33% Check the weather 45% 15% 19% 21% Listen to music 36% 6% 16% 42% Access social networks 35% 12% 25% 28% Get general news and current events 16% 23% 24% 37% Watch videos 13% 15% 20% 52% Get sports information 11% 12% 10% 67% Get information on hobbies/interests 6% 26% 24% 44% Shop 4% 17% 10% 69% Obtain medical or health-related information 3% 16% 9% 72% Do school work 2% 8% 8% 82% Smartphone apps Web browser on your Smartphone (mobile websites) Both NeitherBase: Own a smartphone (n=630)Q.14 In an average week, please indicate if you do each of the following activities via Smartphone apps that you have downloaded, via the web browser on your Smartphone, both, or neither. 19
  20. 20. In an average week, please indicate if you do each of the following activities via Smartphone apps that you have downloaded, via the web browser on your Smartphone, both, or neither. -Own a smartphone- Group Gender Region Via Smartphone Apps Total Youth Parent Male Female West Ontario Quebec Atlantic* Play games 49% 63% 32% 37% 55% 54% 46% 45% 47% Check the weather 45% 53% 34% 38% 48% 47% 45% 36% 47% Listen to music 36% 39% 32% 38% 35% 37% 36% 33% 33% Access social networks 35% 45% 21% 25% 39% 35% 37% 29% 31% Get general news and current 16% 19% 12% 15% 17% 17% 17% 10% 22% events Watch videos 13% 19% 6% 9% 15% 13% 13% 10% 22% Get sports information 11% 13% 9% 15% 9% 12% 12% 10% 8% Get information on 6% 8% 5% 8% 6% 4% 8% 7% 6% hobbies/interests Shop 4% 6% 1% 4% 4% 2% 6% 2% 6% Obtain medical or health-related 3% 4% 1% 3% 3% 2% 4% 3% — information Do school work 2% 4% — 2% 2% 2% 3% 2% —Base: Own a smartphone (n=630); * Caution, small base size.Q.14 In an average week, please indicate if you do each of the following activities via Smartphone apps that you have downloaded, via the web browser on your Smartphone, both, or neither. 20
  21. 21. In an average week, please indicate if you do each of the following activities via Smartphone apps that you have downloaded, via the web browser on your Smartphone, both, or neither. -Own a smartphone- Group Gender Region Via Web Browser Total Youth Parent Male Female West Ontario Quebec Atlantic* Play games 4% 3% 6% 5% 3% 2% 6% 5% — Check the weather 15% 15% 14% 17% 13% 15% 14% 17% 8% Listen to music 6% 5% 8% 8% 6% 3% 9% 11% — Access social networks 12% 9% 15% 14% 10% 10% 12% 15% 11% Get general news and current 23% 23% 22% 22% 22% 27% 19% 20% 19% events Watch videos 15% 16% 13% 16% 14% 12% 19% 13% 8% Get sports information 12% 11% 12% 18% 9% 14% 11% 9% 11% Get information on 26% 30% 20% 25% 26% 29% 26% 16% 25% hobbies/interests Shop 17% 19% 15% 19% 17% 17% 17% 20% 17% Obtain medical or health-related 16% 21% 10% 12% 18% 20% 13% 18% 14% information Do school work 8% 14% 1% 5% 10% 11% 7% 5% 6%Base: Own a smartphone (n=630); * Caution, small base size.Q.14 In an average week, please indicate if you do each of the following activities via Smartphone apps that you have downloaded, via the web browser on your Smartphone, both, or neither. 21
  22. 22. In an average week, please indicate if you do each of the following activities via Smartphone apps that you have downloaded, via the web browser on your Smartphone, both, or neither. -Own a smartphone- Group Gender Region Via Apps & Web Browser Total Youth Parent Male Female West Ontario Quebec Atlantic* Play games 14% 13% 15% 14% 13% 14% 11% 15% 19% Check the weather 19% 17% 22% 24% 17% 19% 18% 22% 17% Listen to music 16% 19% 12% 14% 17% 19% 12% 19% 17% Access social networks 25% 33% 15% 20% 28% 25% 26% 23% 25% Get general news and current 24% 24% 24% 34% 20% 22% 27% 25% 19% events Watch videos 20% 25% 14% 18% 21% 22% 19% 23% 14% Get sports information 10% 8% 12% 20% 5% 9% 10% 11% 8% Get information on 24% 28% 20% 28% 22% 27% 21% 27% 19% hobbies/interests Shop 10% 10% 9% 13% 8% 9% 8% 17% 8% Obtain medical or health-related 9% 8% 9% 9% 9% 9% 8% 8% 11% information Do school work 8% 11% 3% 7% 8% 7% 7% 10% 6%Base: Own a smartphone (n=630); * Caution, small base size.Q.14 In an average week, please indicate if you do each of the following activities via Smartphone apps that you have downloaded, via the web browser on your Smartphone, both, or neither. 22
  23. 23. In an average week, please indicate if you do each of the following activities via Smartphone apps that you have downloaded, via the web browser on your Smartphone, both, or neither. -Own a smartphone- Group Gender Region Neither Total Youth Parent Male Female West Ontario Quebec Atlantic* Play games 33% 22% 48% 43% 29% 29% 36% 35% 33% Check the weather 21% 15% 29% 21% 22% 19% 22% 25% 28% Listen to music 42% 37% 48% 40% 42% 41% 43% 36% 50% Access social networks 28% 13% 48% 41% 23% 29% 25% 33% 33% Get general news and current 37% 34% 42% 29% 41% 34% 38% 45% 39% events Watch videos 52% 41% 67% 58% 50% 53% 50% 54% 56% Get sports information 67% 68% 66% 47% 77% 66% 68% 69% 72% Get information on 44% 35% 55% 40% 46% 39% 45% 50% 50% hobbies/interests Shop 69% 65% 74% 65% 71% 71% 69% 61% 69% Obtain medical or health-related 72% 66% 80% 77% 70% 70% 75% 71% 75% information Do school work 82% 72% 96% 87% 80% 80% 83% 82% 89%Base: Own a smartphone (n=630); * Caution, small base size.Q.14 In an average week, please indicate if you do each of the following activities via Smartphone apps that you have downloaded, via the web browser on your Smartphone, both, or neither. 23
  24. 24. Have you ever paid to download a Smartphone app? -Own a smartphone- Yes 35% No 60% Can’t recall 5%Base: Own a smartphone (n=630)Q.15 Have you ever paid to download a Smartphone app? 24
  25. 25. Have you ever paid to download a Smartphone app? -Own a smartphone- Group Gender Region Total Youth Parent Male Female West Ontario Quebec* Atlantic* Yes 35% 35% 36% 43% 32% 41% 30% 36% 36% No 60% 62% 56% 51% 64% 55% 65% 58% 56% Can’t recall 5% 3% 7% 6% 4% 4% 5% 6% 8%* Caution, small base size.Base: Own a smartphone (n=630)Q.15 Have you ever paid to download a Smartphone app? 25
  26. 26. In the past six months, approximately how much money have you spent downloading Smartphone applications? -Own a smartphone- Nothing 8% Less than $5 40% $5-$10 25% $11-$20 13% $21-$30 7% $31-$40 2% $41-$50 3% $51 or more Don’t know/not sureBase: Own a smartphone and paid to download smartphone app (n=224)Q.16a In the past six months, approximately how much money have you spent downloading Smartphone applications? Your best estimate is fine. 26
  27. 27. In the past six months, approximately how much money have you spent downloading Smartphone applications? -Own a smartphone- Group Gender Region Total Youth Parent Male Female West Ontario Quebec* Atlantic* Nothing 8% 12% 4% 2% 13% 7% 9% 12% 8% Less than $5 40% 56% 21% 23% 51% 42% 42% 32% 39% $5-$10 25% 18% 33% 30% 22% 27% 22% 26% 23% $11-$20 13% 7% 19% 21% 7% 11% 14% 12% 15% $21-$30 7% 2% 12% 12% 4% 8% 5% 3% 15% $31-$40 2% 1% 4% 6% — 2% 3% 3% — $41-$50 1% 2% 1% 1% 1% 1% 1% 3% — $51 or more 3% 1% 5% 5% 1% 2% 4% 3% — Don’t know/not sure 1% 1% 1% — 1% — — 6% —* Caution, small base size.Base: Own a smartphone and paid to download smartphone app (n=224)Q.16a In the past six months, approximately how much money have you spent downloading Smartphone applications? Your best estimate is fine. 27
  28. 28. From the list below, please select all the benefits/advantages, if any, you associate with using mobile internet devices. -All respondents- Internet access anytime and anywhere 69% Staying close to friends 50% Staying close to family 50% Sharing moments (photos, videos) 42% Making the most of my time 35% Never being bored 35% Entertainment - games, movies and TV 34% None of the above 15%Base: All respondents (n=1020)Q.16b From the list below, please select all the benefits/advantages, if any, you associate with using mobile internet devices. 28
  29. 29. From the list below, please select all the benefits/advantages, if any, you associate with using mobile internet devices. -All respondents- Group Gender Region Total Youth Parent Male Female West Ontario Quebec Atlantic Internet access anytime 69% 78% 60% 68% 69% 75% 68% 57% 70% and anywhere Staying close to friends 50% 62% 38% 40% 55% 52% 53% 35% 63% Staying close to family 50% 48% 52% 52% 49% 52% 53% 35% 66% Sharing moments (photos, 42% 51% 34% 32% 48% 46% 42% 33% 50% videos) Making the most of my time 35% 39% 32% 35% 35% 39% 36% 27% 36% Never being bored 35% 49% 21% 25% 39% 36% 36% 29% 36% Entertainment - games, 34% 47% 21% 26% 38% 36% 36% 24% 31% movies and TV None of the above 15% 8% 21% 16% 14% 12% 13% 24% 9%Base: All respondents (n=1020)Q.16b From the list below, please select all the benefits/advantages, if any, you associate with using mobile internet devices. 29
  30. 30. Please indicate which of the following statements below, if any, you agree with. -All youth respondents- I am friends with my parents on Facebook 52% I help my parents use technology which brings us 40% closer together My mobile device is better than my parents’ 40% I believe that growing up with technology sets me up 37% for more success than my parents’ generation My parents pay my mobile phone bills 29% Technology helps me have a better relationship with 23% my parents My parents’ mobile device is better than mine 16% My parents have the latest phone, but don’t really know 15% how to use it My parents are on Facebook, but we aren’t friends 10% My parents’ phone embarrasses me 3% None of the above 8%Base: All youth respondents (n=509)Q.17 Please indicate which of the following statements below, if any, you agree with. 30
  31. 31. Please indicate which of the following statements below, if any, you agree with. -All youth respondents- Group Gender Region Total Youth Male Female West Ontario Quebec Atlantic* I am friends with my parents on Facebook 52% 52% 43% 53% 57% 46% 48% 65% I help my parents use technology which 40% 40% 39% 40% 40% 40% 44% 30% brings us closer together My mobile device is better than my 40% 40% 46% 39% 40% 42% 42% 35% parents’ I believe that growing up with technology sets me up for more success than my 37% 37% 44% 36% 40% 36% 30% 46% parents’ generation My parents pay my mobile phone bills 29% 29% 16% 32% 30% 35% 12% 35% Technology helps me have a better 23% 23% 20% 24% 28% 24% 12% 19% relationship with my parents My parents’ mobile device is better than 16% 16% 14% 17% 21% 14% 12% 14% mine My parents have the latest phone, but 15% 15% 9% 16% 16% 17% 8% 11% don’t really know how to use it My parents are on Facebook, but we aren’t 10% 10% 11% 10% 7% 16% 10% — friends My parents’ phone embarrasses me 3% 3% — 3% 2% 5% — 3% None of the above 8% 8% 10% 7% 4% 8% 11% 14%* Caution, small base size.Base: All youth respondents (n=509)Q.17 Please indicate which of the following statements below, if any, you agree with. 31
  32. 32. Again, from the statements below, please select all the ones you agree with. -All youth respondents- If I could, I would get a new Smartphone every year 24% I hate having an old mobile device 19% I am proud when I have the latest Smartphone 16% Having the latest technology is important to me 16% Having the latest Smartphone is noticed by my friends 14% I am envious of people who have a better Smartphone than me 12% I sometimes wish my Smartphone would break so I can get a new one 12% My Smartphone is a statement about who I am 10% Having the latest Smartphone allows me to do better in school 7% Having the latest Smartphone gives me credibility with my friends 5% I am self-conscious if I don’t have the latest Smartphone 4% Having the latest Smartphone improves my love life 4% None of the above 47%Base: All youth respondents (n=509)Q.18 Again, from the statements below, please select all the ones you agree with. 32
  33. 33. Again, from the statements below, please select all the ones you agree with. -All youth respondents- Group Gender Region Total Youth Male Female West Ontario Quebec Atlantic* If I could, I would get a new Smartphone 24% 24% 25% 24% 23% 28% 18% 22% every year I hate having an old mobile device 19% 19% 16% 19% 21% 22% 10% 14% I am proud when I have the latest 16% 16% 15% 16% 17% 15% 18% 11% Smartphone Having the latest technology is important 16% 16% 18% 15% 14% 18% 13% 19% to me Having the latest Smartphone is noticed 14% 14% 19% 13% 16% 15% 10% 3% by my friends I am envious of people who have a better 12% 12% 10% 12% 11% 14% 11% 8% Smartphone than me I sometimes wish my Smartphone would 12% 12% 8% 12% 10% 16% 8% 3% break so I can get a new one My Smartphone is a statement about 10% 10% 13% 9% 11% 8% 11% 8% who I am Having the latest Smartphone allows me 7% 7% 10% 6% 11% 5% 4% 3% to do better in school Having the latest Smartphone gives me 5% 5% 6% 4% 6% 5% 2% 3% credibility with my friends I am self-conscious if I don’t have the 4% 4% 1% 4% 3% 5% 1% 3% latest Smartphone Having the latest Smartphone improves 4% 4% 5% 4% 6% 4% 4% — my love life None of the above 47% 47% 51% 46% 46% 44% 51% 59%* Caution, small base size.Base: All youth respondents (n=509)Q.18 Again, from the statements below, please select all the ones you agree with. 33
  34. 34. Do you use your Smartphone for school-related purposes, in any capacity? -All youth respondents who own a smartphone- Yes 43% No 37% I’m not currently in school 20%Base: All youth respondents who own a smartphone (n=355)Q.19 Do you use your Smartphone for school-related purposes, in any capacity? 34
  35. 35. Do you use your Smartphone for school-related purposes, in any capacity? -All youth respondents who own a smartphone- Group Gender Region Total Youth Male Female West Ontario Quebec Atlantic* Yes 43% 43% 55% 41% 44% 46% 40% 18% No 37% 37% 39% 36% 33% 37% 40% 59% I’m not currently in school 20% 20% 6% 23% 23% 17% 20% 23%* Caution, small base size.Base: All youth respondents who own a smartphone (n=355)Q.19 Do you use your Smartphone for school-related purposes, in any capacity? 35
  36. 36. Please indicate all the ways you use your Smartphone for school, regardless of how often. -All youth respondents who use smartphone for school-related purposes- Researching online 66% Accessing coursework online 57% Sharing with classmates 52% Interacting with teachers 34% Submitting assignments online 13% Other 26% None of the above 1%Base: All youth respondents who use smartphone for school-related purposes (n=152)Q.20 Please indicate all the ways you use your Smartphone for school, regardless of how often. 36
  37. 37. Please indicate all the ways you use your Smartphone for school, regardless of how often. -All youth respondents who use smartphone for school-related purposes- Group Gender Region Total Youth Male* Female West Ontario Quebec* Atlantic* Researching online 66% 66% 64% 66% 57% 70% 70% 100% Accessing coursework online 57% 57% 46% 60% 54% 60% 60% 50% Sharing with classmates 52% 52% 54% 52% 54% 46% 70% 25% Interacting with teachers 34% 34% 36% 34% 46% 28% 25% — Submitting assignments online 13% 13% 14% 12% 13% 13% 10% — Other 26% 26% 25% 27% 39% 18% 20% — None of the above 1% 1% — 1% — 1% — —* Caution, small base size.Base: All youth respondents who use smartphone for school-related purposes (n=152)Q.20 Please indicate all the ways you use your Smartphone for school, regardless of how often. 37
  38. 38. From the statements below, please select all the ones you agree with. -All youth respondents- Technology sometimes distracts me from my 62% schoolwork Having the latest technology gives me an 32% advantage over my parents’ generation Having the latest technology gives me skills I need 24% to get a get a better job Having the latest technology gives me a leg up for 20% future success Having the latest technology, including mobile 12% devices makes me a better student I want to work in the technology field 9% My grades would suffer without my mobile device 6% None of the above 24%Base: All youth respondents (n=509)Q.21 From the statements below, please select all the ones you agree with. 38
  39. 39. From the statements below, please select all the ones you agree with. -All youth respondents- Group Gender Region Total Youth Male Female West Ontario Quebec Atlantic* Technology sometimes distracts me 62% 62% 69% 61% 64% 61% 60% 68% from my schoolwork Having the latest technology gives me an 32% 32% 35% 31% 34% 32% 30% 24% advantage over my parents’ generation Having the latest technology gives me 24% 24% 28% 24% 26% 26% 19% 19% skills I need to get a get a better job Having the latest technology gives me 20% 20% 24% 19% 24% 18% 19% 14% a leg up for future success Having the latest technology, including 12% 12% 13% 12% 14% 13% 8% 8% mobile devices makes me a better student I want to work in the technology field 9% 9% 14% 8% 10% 8% 6% 11% My grades would suffer without my 6% 6% 6% 6% 4% 9% 1% 5% mobile device None of the above 24% 24% 24% 24% 22% 21% 32% 24%* Caution, small base size.Base: All youth respondents (n=509)Q.21 From the statements below, please select all the ones you agree with. 39
  40. 40. And, from the statements below, please select all the ones you agree with. -All youth respondents- Technology will transform the education experience with virtual 55% classrooms, textbooks on tablets and more opportunity for international collaboration I believe that all school text books will be online and/or on tablets 35% in the next five years I believe that technology has or will better prepare me for the 31% workforce than previous generations Having the latest technology allows or allowed me to get a better 25% education I believe that school work, including group work, will be done in 20% the ‘Cloud’ I believe that having the latest technology now will allow me to 18% make more money in the future I believe that computers will be my teachers in the future, not 18% people. None of the above 21%Base: All youth respondents (n=509)Q.22 And, from the statements below, please select all the ones you agree with. 40
  41. 41. And, from the statements below, please select all the ones you agree with. -All youth respondents- Group Gender Region Total Youth Male Female West Ontario Quebec Atlantic* Technology will transform the education experience with virtual classrooms, textbooks 55% 55% 49% 57% 59% 66% 23% 57% on tablets and more opportunity for international collaboration I believe that all school text books will be online 35% 35% 35% 35% 41% 35% 23% 38% and / or on tablets in the next five years I believe that technology has or will better prepare me for the workforce than previous 31% 31% 29% 31% 36% 34% 15% 24% generations Having the latest technology allows or allowed 25% 25% 26% 24% 28% 27% 13% 16% me to get a better education I believe that school work, including group work, 20% 20% 30% 18% 22% 22% 14% 8% will be done in the ‘Cloud’ I believe that having the latest technology now 18% 18% 19% 17% 13% 20% 24% 16% will allow me to make more money in the future I believe that computers will be my teachers in 18% 18% 21% 17% 9% 16% 42% 22% the future, not people. None of the above 21% 21% 21% 21% 20% 20% 29% 11%* Caution, small base size.Base: All youth respondents (n=509)Q.22 And, from the statements below, please select all the ones you agree with. 41
  42. 42. Please indicate which of the following statements below, if any, you agree with. -All parent respondents- My kid(s) are way more technologically savvy than I am 52% I am friends with my kid(s) on Facebook 45% My kid(s) help me with technology 43% Technology allows me to stay closer to my kids 42% My kid(s) have better mobile devices than I have 40% Technology keeps my family closer together 35% Technology allows me to be closer to my kids than I was to my parents 29% I consider myself technologically savvy 29% Technology gives my kid(s) an advantage at school that I didn’t have and wished I did 28% I use social media like Facebook to keep track of my kid(s) 21% Having the latest technology gives my kid(s) an advantage at school 17% I use Facebook to brag about my kid(s) 10% I have a better phone than my kid(s) 9% Having the latest mobile device is important to me 6%I have mobile device envy because my kid(s) have better technology than me 6% I care what people think of my mobile devices 4% My mobile device is a statement about who I am 4% None of the above 10%Base: All parent respondents (n=511)Q.23 Please indicate which of the following statements below, if any, you agree with. You can select as many or as few as you like. 42
  43. 43. Please indicate which of the following statements below, if any, you agree with. -All parent respondents- Group Gender Region Total Parent Male Female West Ontario Quebec Atlantic* My kid(s) are way more technologically savvy 52% 52% 39% 64% 53% 46% 55% 67% than I am I am friends with my kid(s) on Facebook 45% 45% 40% 50% 48% 42% 38% 64% My kid(s) help me with technology 43% 43% 33% 55% 49% 39% 40% 52% Technology allows me to stay closer to my kids 42% 42% 44% 40% 48% 38% 34% 58% My kid(s) have better mobile devices than I have 40% 40% 38% 42% 41% 40% 36% 45% Technology keeps my family closer together 35% 35% 36% 33% 38% 35% 24% 52% Technology allows me to be closer to my kids than 29% 29% 26% 32% 32% 32% 16% 39% I was to my parents I consider myself technologically savvy 29% 29% 41% 16% 35% 29% 16% 33% Technology gives my kid(s) an advantage at 28% 28% 27% 29% 29% 26% 33% 21% school that I didn’t have and wished I did I use social media like Facebook to keep track 21% 21% 17% 24% 24% 19% 18% 21% of my kid(s) Having the latest technology gives my kid(s) 17% 17% 16% 19% 19% 16% 15% 24% an advantage at school I use Facebook to brag about my kid(s) 10% 10% 7% 14% 14% 8% 3% 21% I have a better phone than my kid(s) 9% 9% 9% 8% 9% 9% 8% 6% Having the latest mobile device is important to me 6% 6% 6% 6% 6% 6% 8% 3% I have mobile device envy because my kid(s) 6% 6% 6% 6% 5% 6% 6% 9% have better technology than me I care what people think of my mobile devices 4% 4% 4% 4% 3% 1% 13% — My mobile device is a statement about who I am 4% 4% 6% 2% 4% 4% 5% — None of the above 10% 10% 11% 8% 8% 10% 14% 6%* Caution, small base size.Base: All parent respondents (n=511)Q.23 Please indicate which of the following statements below, if any, you agree with. You can select as many or as few as you like. 43

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