Case Study: Pacific Coach Lines

Case Study: PACIFIC COACH LINES The Challenge Pacific Coach Lines (PCL) is one of the largest scheduled coach service companies in British Columbia’s Lower Mainland. Keen to be a cutting-edge service provider in a competitive market, the Company Profile company sought to expand and enhance its range and give customers increased value for money. • oach travel company offering C PCL also felt its operational efficiency required a major revamp. The firm’s exceptional passenger, charter management team was struggling to keep track of the location and and sightseeing tour services. performance of its buses and ensure route planning was optimal. Rogers was approached by PCL – a long-time client – with the challenge of • CL covers the Lower Mainland, P creating a solution that ticked all the above boxes. Vancouver Island and Whistler – including express The Solution services from Whistler to both Rogers provided PCL with a triple-play wireless service, encompassing on-board Vancouver and its Wi-Fi, fleet tracking, and smartphones for management. international airport. The Rogers team worked with San Francisco-based firm Meraki (provider of access point hardware) and Calgary’s Microhard (the modem supplier) to produce an • ww.pacificcoach.com w all-in-one Wi-Fi solution. Meraki’s cloud-hosted product – which allows PCL to track data usage on “We have a great relationship each bus and increase or decrease the range of service accordingly – wasn’t the with our Rogers team, who were cheapest option, but it enabled PCL to offer passengers an exceptional Wi-Fi extremely responsive in creating service that would pay off in the long-term. The fleet-tracking solution is provided by Vancouver-based Nero Global. and deploying the solution when we said: ‘We need it today!’ “We considered several other solutions, but our Rogers team is local and responsive – and it’s nice to have someone who can come out and give us Rogers and partners have solved hands-on help whenever we need it,” says Tina Lam, operations manager at PCL. any problems that have arisen, quickly and efficiently. The fleet- The Benefits tracking system has already cut • ifferentiated Customer Service: Having on-board Wi-Fi gives PCL an edge D costs, while early reports show over public transit services and keeps it competitive with rivals. the new on-board Wi-Fi service is • mproved Transportation Service: The fleet-tracking system gives PCL the I proving a huge hit.” ability to respond rapidly to issues such as vehicle breakdowns and know exactly where to send a replacement bus. The system data also enables refined route Tina Lam planning and more efficient driver complaint investigation and resolution. Operations Manager, • anagement Efficiency: PCL can now accurately monitor driver hours and M minimize vehicle idling time. Pacific Coach Lines • peration Cost-cutting: Using the new fleet-tracking system is already saving O PCL money by improving operational efficiency.For information about a Rogers solution for your organization, contact yourRogers account representative or visit rogers.com/business© Rogers Communications 2012 04/12

Case Study: Pacific Coach Lines

by Rogers Communications on Aug 17, 2012

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