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Bazeley, PORTFOLIO_DesignStrategy-USA, Roger Bazeley, Consultant

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    Bazeley, PORTFOLIO_DesignStrategy-USA, Roger Bazeley, Consultant - Presentation Transcript

    1. DesignStrategy-USA: Portfolio Roger Bazeley Project Portfolio 4/19/2009 DesignStrategy-USA 1
    2. DesignStrategy-USA: Portfolio Roger M. Bazeley, M.S.T.M., M.S.I.D., C.T.S.M. Corporate Design/Brand Marketing (IDSA) Transportation: Planning, Policy, Design, Safety and Marketing USA: San Francisco, Chicago, New York (Associates) Europe/Asia: London, Tokyo, Athens (Affiliates/Representatives) USA Contact: Roger M. Bazeley 1000 Green Street-Suite 501, SF CA 94133 415.673.3652, designstrategy-usa@comcast.net 4/19/2009 DesignStrategy-USA 2
    3. DesignStrategy-USA GOAL: To develop strategic positive marketing communications programs, branding, and industrial design services to improve client products, communications, and service delivery. Consulting Experience Corporate Identity Corporate Marketing Communications Product Design-Packaging Industrial Design – Human Factors Transportation: Policy, Planning, Design and Marketing School and Community Pedestrian and Traffic Safety Retail Store Design and Transit Oriented Development 4/19/2009 DesignStrategy-USA 3
    4. Mission Statement To create positive, effective, and clear marketing communications and innovative product design for our clients which result in improved products, services, and profitability growth driven by motivated employees and satisfied customers. 4/19/2009 DesignStrategy-USA 4
    5. DesignStrategy-USA: Experience Roger Bazeley, IDSA M.S.T.M., M.S.I.D., C.T.S.M. Marketing Communications - Industrial Design Consultant 30 Years of International Design Experience – MarCom, ID, CI, Architecture, Transportation Design Developed over $2.5 Billion in profitable new products and expanded worldwide markets by launching over 2,000 new products including: MarCom/Advertising Programs, Urban Safety Design Projects Included: NYPD Identity Program, NYC MTA MarCom Program, Pan Am, Atlantic Avenue NYC Urban Renewal Projects, The School Traffic and Pedestrian Safety Improvement Project – SF/PTA Director 4/19/2009 DesignStrategy-USA 5
    6. Industrial Design Professional 4/19/2009 DesignStrategy-USA 6
    7. Who’s Who Roger M. Bazeley – Director & Design/Marketing Consultant Noriko Nakagomi – Partner & VP Finance, SF/Tokyo George Komidikas, Representative – New York/London/Athens Affiliate MadisonHoldings, Ltd. – Venture Capital Partner/Consultant Fran Scelzo – Sales/Industrial Engineer Consultant Las Vegas, Los Angeles, Chicago Alan Polanger, CPA – Finance/Auditor Yasaunari Nakagomi – Design Associate/Artist - Tokyo 4/19/2009 DesignStrategy-USA 7
    8. Public Safety Product Designs/Concepts Signal-Stat’s “DualCom” Emergency Aerodynamic Modular Light rack system Design/Photos: Roger Bazeley 4/19/2009 DesignStrategy-USA 8
    9. NYC Urban + Public Safety Designs/Concepts Designed and implemented public safety Identification and fleet markings for NYC’s NYPD, FDNY, EMS, and Traffic Enforcement Agency. 4/19/2009 DesignStrategy-USA 9
    10. FDNY – Graphic Concepts/Fleet Current Application Current Application 4/19/2009 DesignStrategy-USA 10
    11. Transportation Concepts/Design Specified/designed 3M red ”Scotchlite” reflective fleet safety markings for SFMTA’s MUNI bus fleet. NYC MTA new Long Island Rail identity and lead engine design, subway noise and heat reduction system, and subway container urban deliver concepts. 4/19/2009 DesignStrategy-USA 11
    12. Transportation Research BRT/Rapid Bus Impacts on Transit Corridor Businesses A Business Impact Survey and Comparison of Implemented BRT/Bus Improvements on: AC Transit’s Alameda City, Webster Street, Route 61 Corridor AC Transit’s San Pablo Avenue Rapid Bus R72, Route 123 Corridor LA Metro’s Wilshire Blvd. Metro Rapid 720, Corridor SF MUNI, Proposed Geary Blvd. Corridor BRT, Pre-BRT Impact Survey Mineta Transportation Institute - Roger McKean Bazeley, M.S.T.M. Research Project 2007 Author & Principal Investigator 4/19/2009 DesignStrategy-USA 12
    13. Corporate Identity: Lexington Marine Transport, Charter Bank, Pan Am, NART/MTA 4/19/2009 DesignStrategy-USA 13
    14. Corporate Identity Lexington Marine Transport 4/19/2009 DesignStrategy-USA 14
    15. Corporate Identity Charter New York Bank/Irving Trust, NYC CI Design Elements & New Office Interior Graphics 4/19/2009 DesignStrategy-USA 15
    16. Corporate Identity PAN AM – JFK Airport Signage Program, Fleet Graphics Design Audit, Graphic CI Elements Installed 4/19/2009 DesignStrategy-USA 16
    17. Corporate Identity MTA – NYC/NART Signage/Fleet Graphics Concept Design 4/19/2009 DesignStrategy-USA 17
    18. Corporate Identity California Financial - San Francisco Logos, Signage, Print/AD, Interiors: 2,500 sq. ft. 4/19/2009 DesignStrategy-USA 18
    19. Corporate Identity MADISON HOLDINGS, Ltd., NYC, London, Athens 4/19/2009 DesignStrategy-USA 19
    20. Corporate Identity GROUPE SCHNEIDER, USA, INC. NYC, Paris, Montreal Corporate CI, Signage, Interior Elements Project Manager/Consultant 4/19/2009 DesignStrategy-USA 20
    21. Corporate Identity Elbrus Technologies: San Rafael/CA, Moscow, St. Petersburg, Novosibirsk/RU 4/19/2009 DesignStrategy-USA 21
    22. Corporate Identity Elbrus Technologies: San Rafael/CA, Moscow, St. Petersburg, Novosibirsk/RU 4/19/2009 DesignStrategy-USA 22
    23. Corporate Identity AGI, Aqua-Tec AGI-Audio General Inc. Product Design, Branding and Corporate Identity Program Aqua-Tec Packaging and Corporate Identity Program 4/19/2009 DesignStrategy-USA 23
    24. Corporate Exhibit Design WARNER HOME VIDEO Designed and Installed: CES Las Vegas 2,500 Sq. Ft. exhibit area $250K 4/19/2009 DesignStrategy-USA 24
    25. Packaging Design Concepts, Prototypes, Mock-ups, Video Game Watercolor kits/toys Packaging Acrylic Prototypes Post-Cereal in a single Soap Packaging, serving thermo-formed Natural ingredients container/print foil top. Non-allergic Multi-pack (6) units 4/19/2009 DesignStrategy-USA 25
    26. Corporate Identity/Retail TriangleSports: Brooklyn, New York (Urban Renewal Project) Original 1875 Building Pre- 4 Locations: Design/Project PM— Renewal; Project Sponsor: Sales Increased 25%-36% Brooklyn Union Gas 4/19/2009 DesignStrategy-USA 26
    27. Retail: Store Design L’espirt d’homme: Brooklyn, New York Store Renovation: Graphics, Logo—Sales up 36% 4/19/2009 DesignStrategy-USA 27
    28. Retail: Wm. Newman Gifts Wm. Newman Gifts: Oakland, California (Kaiser HQ) Store Design: Construction PM HVAC, Signs, Plans, Logo/Graphics, Custom displays— Budget $100,000 4/19/2009 DesignStrategy-USA 28
    29. Retail: Store Design/CI LumenKraft: Brooklyn, New York Store Design, Graphics, Interiors, Displays, Print/AD, Construction PM--- Sales increased 45% 4/19/2009 DesignStrategy-USA 29
    30. Retail: Restaurant Design Chicken Gourmet: New York, New York Designed: multiple store locations: CI/Graphics, Neon, Menu, Interiors, Construction PM— Sales up 200% at primary location. 4/19/2009 DesignStrategy-USA 30
    31. Retail: Restaurant Design The Garden/Mediterranean Cuisine: Novato, CA (Marin) Designed: CI/Graphics, Menu, Interiors, Construction PM— Sales up 75% *Building was a former converted Gas Station 4/19/2009 DesignStrategy-USA 31
    32. Retail: Restaurant Design The Garden/Mediterranean Cuisine: Novato, CA (Marin) Designed: CI/Graphics, Menu, Exterior/Interior, Construction PM—Sales up 75% 4/19/2009 DesignStrategy-USA 32
    33. Retail: Restaurant Design On The Bridge: Japan Town-San Francisco (Japanese) Designed: Theme: Anime Jazzy Café” CI/Graphics, Menu, Advertising, Signs, Fixtures, Displays, Exterior/Interior, Construction PM— Sales up 35% 4/19/2009 DesignStrategy-USA 33
    34. Retail: Restaurant Design On The Bridge: Japan Town-San Francisco (Japanese) Designed: Theme: Anime Jazzy Café” CI/Graphics, Menu, Advertising, Signs, Fixtures, Displays, Exterior/Interior, Construction PM— Sales up 35% 4/19/2009 DesignStrategy-USA 34
    35. Retail: Trapp Optical Trapp Optical: Scarsdale, New York Designed: CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior. Construction PM. 964 sq. ft. contained retail sales, dispensing, and fitting areas (3), customer waiting area, lab area for lens edging and repair, employee bathroom, HVAC system. Store built in 5 weeks for $69,000. Sales up - $1.2M annually (2nd year). *First Installation: Major Construction (Historic Building) Published 20/20 Optical Magazine 4/19/2009 DesignStrategy-USA 35
    36. Retail: Trapp Optical Trapp Optical: Scarsdale, New York (Second Installation) Designed: CI/Graphics, Custom Optical Displays, Architectural Design store. Exterior/Interior. Construction PM. 964 sq. ft. store contained retail sales, dispensing, and fitting stations, customer waiting area, lab area for lens edging and repair, employee bathroom, HVAC system. Store re- furbished 12 years from it’s original installation to expand frame displays, storage, and new “natural look”. Sales up 50% from original sales volume *Second Installation: New Custom Displays, carpet, and paint 4/19/2009 DesignStrategy-USA 36
    37. Retail: Trapp Optical Trapp Optical: Greenwich, Connecticut Designed: CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior, Construction PM—Sales $3.2M up 50% from original sales volume. 1,600 sq. ft. (store width 10’, multi-level) contained retail sales, dispensing, and fitting areas (3), customer waiting area, exam rooms, contact lens area, testing area, children's area. lab area for lens edging and repair, bathroom, HVAC system. $147,000 4/19/2009 DesignStrategy-USA 37
    38. Retail: A.R. Trapp Optical Trapp Optical: Madison Avenue, New York Designed/Renovated: Branding Theme-Polo by Ralph Lauren; CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior, Construction PM—Sales $2.2M up 50% from original sales volume. 964 sq. ft. (store width 16’) contained retail sales, dispensing, and fitting areas (3), customer waiting area, lab area for lens edging and repair, bathroom. Budget $47,000 4/19/2009 DesignStrategy-USA 38
    39. Retail: Trapp Optical Trapp Optical: Mamaroneck, New York Designed/Renovated: Branding Theme “Accent on Eyewear”; CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior, Construction PM—Sales up 38% from original sales volume. 1,200 sq. ft. (store width 16’) contained retail sales, dispensing, and fitting areas, customer waiting area, exam area, lab area for lens edging and repair, bathroom. Budget $57,000, Equipment $47,000. Published: 20/20, Retail Merchandising 4/19/2009 DesignStrategy-USA 39
    40. Retail: SP Optical SP Optical: Yonkers, New York Designed/Renovated: Branding Theme “High-Tech Optical on a Budget””; CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior, Construction PM— Sales up 42% from original sales volume. 1,475 sq. ft. contained retail sales, dispensing, and fitting areas (3), customer waiting area, exam area, lab area for lens edging and repair, bathroom, HVAC. Budget $37,000, Equipment $47,000. Published 20/20 4/19/2009 DesignStrategy-USA 40
    41. Retail: Manhattan Optical Manhattan Optical: Chinatown, New York City Designed/Renovated: CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior Branding Theme “Manhattan Optical – Making More out of Less”. Optical business downsized from 5,000 sq. ft. into a space one third in size within Chinatown. Customer base shifted to Asian and Latino customers. Sales up 32% from original sales volume. The new 1,375 sq. ft. space contained retail sales, dispensing, and fitting area, customer waiting area, 2 exam rooms, lab area for lens edging and repair, bathroom, HVAC, basement storage, break-room, lab. Budget $67,000, Equipment $47,000. Published 20/20 4/19/2009 DesignStrategy-USA 41
    42. Retail: Manhasset Optical Manhasset Optical: Manhasset, New York Designed/Renovated: CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior Branding Theme “High-Tech Optical – Putting Business On the “tech Track” Optical renovation of existing business Sales up 28% from original sales volume. 1,675 sq. ft. contained retail sales, dispensing, and fitting areas (3), customer waiting area, 2 exam rooms, lab area for lens edging and repair, bathroom, Budget $37,000, Equipment $57,000. Published 20/20 4/19/2009 DesignStrategy-USA 42
    43. Urban Multi-use/Housing ALANTIC GARDENS, Brooklyn, NY “Preservation Project” 14 Buildings Saved, Housing plus Retail Photos: Roger Bazeley 4/19/2009 DesignStrategy-USA 43
    44. Retail Development/Design Spring-Hill Village, Grass Valley-CA Project: Architectural Design, Building Renovation and New Construction specifications, project management, signs- logo/identity design, local zoning board approvals. Results: $10M Project increased land value, retail rentals, community use. 4/19/2009 DesignStrategy-USA 44
    45. Retail Development/Design Spring-Hill Village, Grass Valley-CA (2nd Renovation) Second phase: project renovation, expansion improvement and repaint with new “Serra Gold Country” color scheme. 10th year maintenance plan implemented. 4/19/2009 DesignStrategy-USA 45
    46. New Development/MarCom Silverado Crest Estates, Napa Valley-CA 4/19/2009 DesignStrategy-USA 46
    47. New Development/MarCom Silverado Crest Estates, Napa Valley-CA Build-out Completed with a total of 26 Lots $345K-$575K Executive Custom Homes $1.2M-$4.5M 4/19/2009 DesignStrategy-USA 47
    48. COOP/Luxury Pied-à-terre Scelzo Loft COOP, Greenwich Village, New York City Design/Interior 2,400 Sq. Ft. Loft 2 floors $480,000 Custom Furniture, Fixtures, $14,000 in Custom Neon Designed by RMB and fabricated by “Let There Be Neon” a famous NYC Neon Co. Published In: Interior Design Magazine, DOMUS Magazine of Architecture-Italy, Style for Living- Whitney Books, Newsday, Home… 4/19/2009 DesignStrategy-USA 48
    49. COOP/Luxury Pied-à-terre Scelzo Loft COOP, Greenwich Village, New York City Design/Interior: 2,400 Sq. Ft. Loft 2 floors $480,000; Custom Furniture, Fixtures, $14,000 in Custom Neon Designed by RMB and fabricated by “Let There Be Neon” a famous NYC Neon Co. Published In: Interior Design Magazine, DOMUS Magazine of Architecture-Italy, Style for Living-Whitney Books, Newsday, Home… 4/19/2009 DesignStrategy-USA 49
    50. COOP/Luxury Pied-à-terre Sherman M.D. Multi-Media COOP, New York City Design/Interior 1,400 Sq. Ft. 1 Bedroom $1.4M Custom Furniture, fixtures, $140,000. Custom Neon Designed by RMB and fabricated by “Let There Be Neon” famous NYC Neon Co. Published In: Interior Design Magazine, DOMUS Magazine of Architecture-Italy, Multi- Media Magazine… 4/19/2009 DesignStrategy-USA 50
    51. COOP/Luxury Pied-à-terre Sherman M.D. Multi-Media COOP, New York City Design/Interior: 1,400 Sq. Ft. 1 Bedroom $1.4M Published In: Interior Design Magazine, DOMUS Magazine of Architecture-Italy, Multi-Media… 4/19/2009 DesignStrategy-USA 51
    52. REACTION +PERCEPTION=RESPONSE PUBLIC SAFETY: DESIGN, POLICY and COMMUNITY RELATIONS Programs: NYPD, SFPD 4/19/2009 DesignStrategy-USA 52
    53. NYPD: Identity + Safety Program Implemented Program Results: $25M annual savings, increased safety and positive community relations. *Note: Project initiation based on Pratt Institute M.S.I.D. Thesis Research Project 4/19/2009 DesignStrategy-USA 53
    54. NEW NYPD-Patrol Car: Blue + White 3M Reflective Decals/Stripe 72-97 RESULTS: New SignalStat “Dual-Com” emergency Light-rack competed successfully against Federal-Sign’s unit: Product-line sales up 26% R.M. Bazeley-Designer/Consultant: NYPD Vehicle Fleet 3M-Graphics and Signal-Stat “Dual-Com” Light Rack Design 4/19/2009 DesignStrategy-USA 54
    55. NYPD-Vehicle Safety Design Reflective 3M Decals + New Emergency Light Racks Concept to Implementation Roger Bazeley, Designer 4/19/2009 DesignStrategy-USA 55
    56. NYPD – Police Vehicle 1972-97 Japanese Model of New NYPD Patrol Car based on NYPD implemented Fleet Graphics Design 4/19/2009 DesignStrategy-USA 56
    57. NYC – Implemented City Public Safety - 74 4/19/2009 DesignStrategy-USA 57
    58. NYPD – Vehicle Fleet Before and After New Design 4/19/2009 DesignStrategy-USA 58
    59. NYPD Blue – Vehicle Fleet COST SAVINGS: $25M Annually Maintenance, Repairs, Accident Reduction, Traffic Pedestrian Liability, Downtime… Photos: Roger Bazeley “NYPD Blue” Fleet Graphic Design 25 Year lifespan before 2000 Blue Graphics on White Format Revision 4/19/2009 DesignStrategy-USA 59
    60. NYPD - Emergency Service + Aviation Units 4/19/2009 DesignStrategy-USA 60
    61. NYPD 2000 Design Traffic Unit All White Body + Blue reflective Decals Photos: Roger Bazeley 4/19/2009 DesignStrategy-USA 61
    62. NYPD – White Vehicles + Blue Reflective Decals and Markings 4/19/2009 DesignStrategy-USA 62
    63. NYPD-2004 NYC Night & Day Photos: Roger Bazeley 4/19/2009 DesignStrategy-USA 63
    64. NYPD – Operations, Mobile-HQ 2004 Urban Security Alert Photos: Roger Bazeley 4/19/2009 DesignStrategy-USA 64
    65. UK – High Visibility Graphics GOAL: Improve All-weather/Night Safety, Patrol visibility/identity Photos: Roger Bazeley Stratford Upon Avon-Cotswold's County/Town Police 4/19/2009 DesignStrategy-USA 65
    66. UK Police Vehicles – Safety Graphics Photos: Roger Bazeley 4/19/2009 DesignStrategy-USA 66
    67. SFPD – New Community Goals 4/19/2009 DesignStrategy-USA 67
    68. SFPD-Fleet Identity Program: SFPD – Image Renewal Elements SFPD Safety – Service – Equality POLICE 4/19/2009 DesignStrategy-USA 68
    69. SFPD – Patrol Car Concept Roger Bazeley, Designer 2004 Proposed Program Photos: Roger Bazeley 4/19/2009 DesignStrategy-USA 69
    70. SFPD – Vehicle Concepts Photos: Roger Bazeley 4/19/2009 DesignStrategy-USA 70
    71. SFPD – Vehicle Concepts Photos: Roger Bazeley 4/19/2009 DesignStrategy-USA 71
    72. SFPD – Mobile Command 2 Photos: Roger Bazeley 4/19/2009 DesignStrategy-USA 72
    73. SFPD – New Design Strengths Visually Safer Night and Day – Intersections – 911 Runs Renewed Image and Identity – Phoenix Symbol of Renewal SFPD Community Public Safety Mission Slogan SAFETY – SERVICE – EQUALITY Communications Clarity In Messaging – Public Safety/Emergency Priority 3M Reflective Yellow Safety Stripe, Red Emergency Accent – Safety Look Police Blue the – Positive Color – “Fine Blue Line” International Color for Police 4/19/2009 DesignStrategy-USA 73
    74. SCHOOL TRAFFIC AND PEDESTRIAN SAFETY IMPROVEMENT PROJECT – SAN FRANCISCO 1994- 2009 4/19/2009 DesignStrategy-USA 74
    75. Thinking Out of The Box: Signs Proposed New School Zone Signs – DesignStrategy-USA Proposed School Zone Signs 4,000+ PED- Countdown Signals to be Installed at key school and PED crossings DPT/AAA/PTA Designed: SCHOOL BUS LOADING SIGN and SCHOOL PASSENGER LOADING SIGNS for San Francisco School APPROVED Zone installation. Approved for experimental testing 3M Feedback signs APPROVED 2/25/2007 by Caltrans. APPROVED 4/19/2009 DesignStrategy-USA 75
    76. Safe Routes Site Plan Presidio Middle School SF 4/19/2009 DesignStrategy-USA 76
    77. School Site Improvements Bold/Yellow School LADDER crosswalks Photos: Roger Bazeley 4/19/2009 DesignStrategy-USA 77
    78. Before and After School PED Safety Improvements 4/19/2009 DesignStrategy-USA 78
    79. School Route – Side Walk Safety Improvements Sidewalk ADA Safety Issues solved with increased width and bollards (yellow) Ladders & PED Tactile Strips Clarendon Project Sidewalk improvement for Ave. “Safe Routes to Pump School” from Clarendon Station Elementary $7.5MM School - Concept and Design: Sidewalk Roger Bazeley $45K Photos: Roger Bazeley 4/19/2009 DesignStrategy-USA 79
    80. School Yellow LADDER + Crosswalks FYG PED signs + Countdown Signals = 24/7 Awareness PED Countdown FYG DOT School Signs Signals RESULTS: Implemented Improvements contributed to an overall 43% reduction in citywide vehicle pedestrian fatalities over a 5 year implementation period. K-12 school traffic injuries and fatalities Photos: Roger Bazeley dramatically decreased further. Project Director/Manager 4/19/2009 DesignStrategy-USA 80
    81. Three levels for intervening: Upstream Influence Midstream overarching Interject safety Downstream policies, issues into Retrofit existing practices and current project problems with processes design & new technology implementation 4/19/2009 DesignStrategy-USA 81
    82. Scale of Impact Varies Neighborhood/ Downtown/Strip Street/School Mall/School Site City/Region Route/Intersection Upstream Midstream Downstream Influence over- Interject safety Retrofit existing arching policies, design issues into problems with new practices. plans, current or future technologies and and processes project modernization implementation 4/19/2009 DesignStrategy-USA 82
    83. Project Benefits: Safer Communities Workshops, School/Community Audits, Building Active Partnerships D BE VE IN OL O VA NV TI I VE BE Photos: Roger Bazeley 4/19/2009 DesignStrategy-USA 83
    84. Other Resources-Safety Projects Community Partnerships Industrial Design and Architectural CD-ROM Strategies and Resource Toolkit School Traffic and Pedestrian Safety Improvement Project Public Safety Improvement Project Transportation Safety and Marketing Improvement Project 4/19/2009 DesignStrategy-USA 84
    85. Summary – Safety Improvement Projects Innovation in Problem Solving Out of the Box Solutions Building Community Partnerships Advocates for Positive Change and improvements in safety for our most vulnerable populations of school children, seniors, and the disabled 4/19/2009 DesignStrategy-USA 85

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