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Chapter8b McHaney


Slides to Accompany Chapter 8 of "Web 2.0 and Social Media for Business" Free Textbook Published by BookBoon 2012.

Slides to Accompany Chapter 8 of "Web 2.0 and Social Media for Business" Free Textbook Published by BookBoon 2012.

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  • 1. Web 2.0 and Social Media for BusinessChapter 8: Big Social Media: Facebook and LinkedIn Part B Roger McHaney, Kansas State University
  • 2. LinkedIn OverviewLinkedIn has become thesocial media venue ofchoice for businesses andindividuals seeking tonetwork with a careerfocus.Founded in December2002 and publiclylaunched in May 2003.By mid-2012, LinkedIn hadmore than 175 millionregistered users from over200 countries.
  • 3. LinkedIn FunctionsLinkedIn has become the primary location where all business contacts, skillinventories, training records, and experience histories are maintained. LinkedIn isuseful in maintaining communication and contact with business associates. Forinstance, if a member changes jobs, locations, or receives a promotion, she easilycan send the updated information to her business associates.
  • 4. LinkedIn Profile Components
  • 5. Example LinkedIn Profile
  • 6. Creating ConnectionsOnce a profile has been created, a LinkedIn user can publish it andbegin creating connections. Connections are current and formercolleagues, teachers and classmates, business associates, and otherprofessional contacts. The idea is to create direct connections byadding people relevant to the user’s professional circle. Theseconnections can provide introductions to additional professionalswho can help to build a network in particular specialty areas.
  • 7. Jobs on LinkedInLinkedIn is well known for itscapability as a job searchtool. It has become the newstandard for postingresumes, recommendationletters, and providingcareer histories. Potentialemployers can seeprospective hires’ networksof contacts which can addto the applicant’s credibilityand relevance.
  • 8. LinkedIn FunctionsLinkedIn will generate a list of relevant jobs based on a user’s resume andjob history by trying to match up key words in job listings.LinkedIn offers discussion groups to provide additional methods for finding(or listing) jobs.Group members may post direct emails or Web links to pages specific toparticular jobs.
  • 9. InMapsInMaps permits visualization of LinkedIn Network.
  • 10. InMapsInMaps accesses a LinkedIn Account to retrieve data.
  • 11. InMapsInMaps groups connections by analyzing links.
  • 12. Visualization of Network
  • 13. LinkedIn Company PagesCompany pages allow businesses to post additional details of interest to current orpotential employees, stakeholders, and the general public. A company page canprovide news feed features where changes, updates, and news can be posted. Manyorganizations use company pages to create special offers for visitors and those thatrecommend or endorse the page.
  • 14. Featured Uses of LinkedInObtain, store and distribute online recommendations that can beused to attest to professional abilities or character.Obtain introductions to key individuals in relevant industries.Obtain introductions to potential employers.Search job listings placed on LinkedIn.Create an online resume that continues to grow with experiencesand career changes.
  • 15. SummaryBig social media has become a significant component of many organizations’public faces. Customers, employees, and stakeholders expect to find high quality,useful information on Facebook, LinkedIn, and similar sites.These venues have increased in importance and have even replaced traditionalWeb pages for many small businesses.The ease of construction and familiar interface and ability to contact importantcustomers contribute to this movement.Social media facilitates social networking and the creation of communication linksbetween organizations and individuals important to their existence.Emerging communities of individuals share common interests and experiencesrelated to their organizations.
  • 16. Slide Media from:Slides Prepared by Professor Roger McHaneyKansas State University PresenterMedia.comTwitter: @mchaney support@presentermedia.comBlog: http://mchaney.comEmail : 4416 S. Technology Dr Sioux Falls, SD 57106