Chapter 7: Connecting with Twitter: Part B
Web 2.0 and Social
Media for Business 2nd Edition
Roger McHaney, Kansas State University
Twitter capitalizes on the methods that busy people use to
get tasks done.
Users find a convenient moment to access their smartphone
and send a tweet or check on recent tweets from others.
Twitter works well in spare moments when waiting in line at a
store or during commercial breaks in a news broadcast.
Twitter collects new information and provides it in easy-to-
access ways during short bursts of time.
Basic Twitter Concepts: Handle
Handle – A user name that starts with the „@‟ symbol is a
Twitter handle. Users register their handle and use it as an
identifier for their tweets and other users can send
messages to it like an address.
@MLB – Major League Baseball twitter handle
@BarackObama – U.S. President Barack Obama‟s Twitter
@nytimes – New York Times Newspaper Twitter handle
Basic Twitter Concepts: Mention
Mention – When a handle appears in a tweet, it will
automatically trigger a mention and will be placed
into that user‟s mentions folder.
Basic Twitter Concepts: Private (Sort of)
If a tweet starts with a handle (e.g. @handle),
it will be placed into the home tweet streams
of only people that follow both the sender and
the one being mentioned.
Although considered a private tweet by
Twitter, it can still be viewed by the public (Just
ask certain politicians about this one!).
A „private‟ tweet can be accessed on the
senders‟ and receivers‟ public sites or on the
sites of anyone who follows both the sender
Basic Twitter Concepts: Period
Twitter users will place a „.‟ in front
of the handle.
Since Twitter looks at the first
character in determining whether a
message is meant to be „private‟ or
public, the „.‟ ensures that the
message will be broadcast to all
followers of a sender.
The period came into favor for this
function because it is a small
character and will not distract the
Basic Twitter Concepts: Replies
Twitter replies can be generated by clicking on a
Several options appear at the bottom of a tweet
A reply will format the response tweet as a private
If any character is placed ahead of a tweet‟s „@‟
symbol, the reply becomes a public tweet.
Basic Twitter Concepts: Direct Message
Direct messages are Twitter‟s most private form of communication (a 140
character version of nearly-real-time email).
Type a „D‟ or „DM‟ followed by a handle to start a direct message tweet.
Direct messages are sometimes mistakenly made public when the sender
forgets to include the „D‟.
Replies to a direct message must also have the „D‟ or „DM‟ or it becomes
a public tweet.
Can only be sent to a follower. This reduces the amount of spam sent to
Twitter message boxes.
Basic Twitter Concepts: Retweet
A tweet can go viral when it is
retweeted by enough people.
Occurs when a user forwards received
Generally starts with the characters „RT‟.
However, can also just be forwarded
Using the „RT‟ characters is a form of
Many organizations use a tweet‟s
retweets counter as a measure of
Basic Twitter Concepts: Modified Tweet
Some users embed a tweet into their
message or add his or her own thoughts
to a tweet.
Occasionally, the user will start a
message with „MT‟ for Modified Tweet.
This is a courtesy to the original tweeter
and indicates the user has edited the
May occur if user needs to trim
characters from the original message to
enable more room for added
A key to successful use of Twitter is to reduce the
„noise‟ and focus on connections consistent with
Twitter lists essentially the equivalent of groups in
other social media.
Twitter and a number of third party vendors
provide tools to create and manage Twitter lists.
For instance, one list could be created for business
contacts, another for personal friends, one for
organizations of interest, and yet another for
collecting celebrity tweets.
Lists can be private or public.
Dave Charest Suggested Lists to Follow
Peers – At the same level and in the same
Pros – Charest suggests creating a list of
experts and thought leaders within a
Patrons – These people fall into the
categorization of customer or client
Other Lists to Create
Friends – Many Twitter users keep their business and personal
lives separate with two different accounts.
Personal Interest – Can include those from areas outside the
business domain but can provide insight, ideas, and creative
Some Twitter Lists Have Become Famous
Twitter lists have taken on a life of their own. For instance,
popular twitter lists allow people to have a ready-made
group of similar people to follow.
Twitter Users Have a List Page
Includes user‟s lists
and other lists user
has been added
Finding Twitter Lists
One way to acquire a useful list collection is to visit the profile page of other
Twitter users in the same business domain. Their public lists are visible after
clicking "View all" on their lists. Another way of finding lists is to use a third-party
application that maintains a directory of Twitter lists.
Using Shortened Links in Twitter
A Web address shortening tool can help conserve characters.
Twitter automatically shortens links but services such as
http://bit.ly can also be used to obtain extra statistics.
Chapter 7 Part B
Web 2.0 and Social
Media for Business 2nd Edition
Slide Media from:
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Slides Prepared by Professor Roger McHaney
Kansas State University
Email : firstname.lastname@example.org