• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Chapter6 McHaney 2nd edition

Chapter6 McHaney 2nd edition



Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides

Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides

Free Bookboon book at http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Chapter6 McHaney 2nd edition Chapter6 McHaney 2nd edition Presentation Transcript

    • Chapter 6: Wikis and Other Collaborative Documents Web 2.0 and Social Media for Business Roger McHaney, Kansas State University
    • Overview of WikisWeb 2.0 concepts may have emerged with Wikis ‘Wiki’ is derived from the Hawaiian language and means quick Represents a class of applications with tools for the collaborative development of documents Includes tools to facilitate multiple authoring Provides features to edit content, develop topics, link pages, add tags, and cross reference material Many Wikis are free
    • Wikis http://blogs.atlassian.com/news/2008/03/how_do_you_use.html 2011 Axio Conference Many blog features are available in wikis. Collaborative documents are flexible and used to display content on a Web page with the added bonus of allowing updates. Sites for WikisWikipedia: massive online encyclopedia with more than 27 million pages, 17 million users, and 260 languages
    • Top Wiki: Wikipedia 4 Criticized for lack of rigor but some studies have found otherwise.
    • User Rights 5 Wikis and collaborative documents may have a variety of user rights. Some offer open viewing and editing (public). Others limit access to particular editors and selected readers (private). Semi- public Wikis require users to register and obtain a user name and password prior to access.
    • Wikis Maintain History 6 Wikis maintain a history of all changes to each page and permit discussions about those changes.
    • Wikis Must Combat Spam 7 Wikis are often the target of vandals and spammers
    • Example SPAM Page
    • Stopping SPAM (Identifying)
    • More Spam Pages
    • Find Spam Creator
    • Example Wiki Uses 13 Medicine and science: Information posting that requires high editorial standards. Material must be accurate. Uses expert-moderated approach. Business: Internal collaborative documents, knowledge repositories, internal documentation and software application information. Customers may help produce documentation of products. Academics: collaborative grant writing, academic unit documentation, committee reports, strategic planning documentation, and knowledge repositories. Classroom: Collaborative student projects, exam study guide development. Government : internal procedures, public reporting, so constituents can post and answer questions.
    • Other Wikis 14 A Wiki of Wikis.
    • Wiki Software Examples (self-hosted) 15
    • Wiki Software Examples (self-hosted) 16
    • Wiki Software Examples (third-party hosted) 17
    • Wiki Software Examples (other hosts) 18
    • Steps in Building a Wiki 1) worldview definition; (2) paradigm development; (3) technological considerations; (4) content ontology; (5) risk assessment; (6) sustainability planning. 19
    • Worldview: Wiki Purpose? Decision regarding how content will be viewed, developed, and used by its community Private, semi-private or completely open Use Web 2.0 concepts to facilitate sharing intellectual resources and encourage contribution Users understand contributions will remain available with a Creative Commons license Ensure Wiki will be used as a communal construction of knowledge, online discussion, and reflection for an interacting group of users 20
    • Paradigm: Wiki Look and Feel 21
    • Technical Considerations: Templates Choose Development Platform. Provide a mechanism for easy page creation and consistency (e.g Mediawiki script language). 22
    • Technical Considerations: Categories Provide a mechanism for tagging topics 23
    • Ontology: Wiki Organization Provides users with order Comfortable way to tag contributions Simple starting point that can expand as the site evolves Enable potential users to develop initial contribution 24
    • Risk Assessment: Oversight and quality •Establish Wikikeeper (as opposed to Wikimaster) •Initial vigilance and human oversight •Maintenance of academically sound contents
    • Sustainability: Community Building Clay Shirky (2008), in Here Comes Everybody: The Power of Organizing without Organizations, provides a helpful perspective. He suggests that a social tool such as a Wiki needs to achieve a balance between promise, tools, and bargain. When the correct balance is achieved, a community will emerge and sustainability will result.
    • Wiki Example 27
    • Zoho Wiki (con’t) 28
    • Zoho Wiki (con’t) 29
    • Zoho Wiki (con’t) 30
    • Good Free Wiki: Wikispaces 31
    • Other Collaborative Documents 32 A vast array of options exists, ranging from specialty software focusing on a particular area (such as Writeboard; like a mini-wiki)
    • Other Examples 33
    • Summary Web 2.0 collaborative document concepts emerged and took shape with Wikis. Collaborative document systems provide features to co-create and edit content, develop topics areas, link pages, add tags, and create cross references. Additional tools permit document owners to determine who can access material, what type of access is granted and how material is distributed. Most collaborative documents serve as work spaces and become knowledge repositories.
    • Slide Media from: PresenterMedia.com support@presentermedia.com 4416 S. Technology Dr Sioux Falls, SD 57106 Slides Prepared by Professor Roger McHaney Kansas State University Twitter: @mchaney Blog: http://mchaney.com Email : mchaney@ksu.edu