Chapter 5: Videocasting, Screencasting
and Live Streaming: Part C
Web 2.0 and Social
Media for Business
Roger McHaney, Kansas State University
Screencasting closely related to
Primary difference is the source of the
Screencasting digitally captures a
computer screen display and stores it in a
Anything playing on the computer is
captured for editing and rebroadcast
Sophisticated screencasts may include a
voice track narration added during
screen capture process or afterward
Basic Tools for Screencasting
Camtasia for Screencasting
Focuses on video capture of a
computer’s screen and recording the
accompanying audio in digital form
Brainshark for Screencasting
Brainshark, a cloud-based software system, permits existing static
content including PowerPoint slide shows to be transformed into
narrated video presentations for online access.
What is Live Streaming?
Live streaming video (and audio) is the idea of viewing and broadcasting real
time audio and/or video over the Internet.
Creates real time or synchronous link between viewers and broadcasters.
Can also be captured for asynchronous viewing.
Web 2.0 equivalent of live television broadcasts except most done without
studio equipment and facilities.
Roots of Live Streaming
1. Text Chat and Chat Rooms
2. Network Television / Local Access Cable TV Broadcasting
3. One to One Chat / Telephone / Instance Messaging
Text Chat and Chat Rooms
Stickam and Tinychat are descended from text and audio
based chatroom technologies. Primarily used by teenagers
and young adults.
• Provides a venue for a user to create a video chat room where
their ‘broadcast’ forms the center feature of the room.
• Other users can join the room, view the broadcast, and interact
with text, audio, and video feedback with the host’s permission.
• Rooms can be public, private or a mix based on criteria set by the
• Users have more choice regarding the videos they watch.
• Host retains the ability to control who enters the room and
• Users select the video that will be the focus of their attention
• Hosts can come and go and the room remains intact
• Users and host interact with synchronous text, audio and video.
Tiny Chat and Stickam for Business
14 • Used by businesses, not-for-profit
organizations, and various companies to
broadcast live events, stream presentations,
publicize album releases, offer
training/instruction, and provide question and
answer venues for authors, musicians, and
• Cutting edge businesses in entertainment and
music industries make up a sizable share of
• Social live streaming is becoming more
popular and is being recognized as a
powerful new way to reach customers,
potential customers, and other stakeholders.
Network Television and Cable TV
• Live streaming techniques emerged in venues that emulate traditional
• Websites such as Justin.TV and UStream enable users to create channels
and broadcast shows reminiscent of public access cable television.
• Variety of tools and video enhancement support capabilities added to
make broadcasts more professional in appearance.
New venues such as video game broadcasting are
• Provides an embeddable video player and broadcast schedule
similar to a cable TV guide.
• Provides ability to create live video programs that can be
inserted into any blog or website with tools to archive and
replay past programs.
Synchronous online video has become widely available and easy to
incorporate into blogs, websites and specialty sites. This trend
portends the rapidly approaching era of Internet television. This
means every business and person will have the means to develop
and broadcast their own video programs.
One to One Chat / Telephone / Instant Messaging
Creates Live Streaming from a communications/telephone
• YouCams provides tools for
embedding live streaming into
existing website structures.
• Has been marketed as a
webcam chat widget with
• Works best from an established
website with preexisting
audience and focus on smaller
• Capability to enable groups to
watch YouTube videos and see
participant reactions in real
22 Allows for real-time
audio, video, and IM
anyone around the
Enables conference calls
Effective meeting venue
Skype Photo from: http://www.flickr.com/photos/teachernz/
• Kyte.TV was a direct competitor of YouCams but seeks to differentiate
itself with added features for scheduled programming.
• Kyte permits a user to combine live feeds with existing video footage,
images, music and other artifacts.
• Using a drag and drop interface, various media and transitions create a
media rich broadcast which is scheduled for release on the Kyte
• Live text chat is added when the broadcast takes place. Kyte provides
tools for customizing and specializing the look and feel of the media
player to match an organization’s branding.
• Now has been compiled into the toolkit of a much larger company that
serves mainstream media organizations.
Kyte is a leader
in online video
around the world
Live Streaming Features
Live broadcasting (synchronous) - Stream live video from user's
video capture device.
Scheduled broadcasting (asynchronous) – Allows video to be
rebroadcast at a predetermined time.
On-demand broadcasting (asynchronous) – Users determine the
time that they will view the broadcast.
Embedded live player – Allows the video producer to embed a
customized video player displaying live video. Usually the
embedded player will be inserted into an existing website or
Live Streaming Features (con’t.)
Embedded recorded player – Permits the video producer to
embed a customized video player displaying pre-recorded or
archived video. Multiple participants – Allows more than one
broadcaster to participate in a video presentation session.
Integrated text messages – Provides facility for viewers to interact
with broadcasters or each other via text messages typed into a
common interface during a video broadcast.
Integrated audio chat – Provides the facility for viewers to interact
with broadcasters or each other via audio chat spoken during a
Live Streaming Features (con’t.)
Integrated video chat – Provides the facility for viewers to
interact with broadcasters or each other via video chat during a
Webcam capture – Some live streaming websites provide the
capability of direct video capture.
Audio capture – The capability of direct audio capture is a
feature on some live streaming websites
Mobile device capture – Another feature of some live streaming
websites includes the capture of video or still photos from a
mobile smart device.
Live Streaming Features (con’t.)
Import video – Many live streaming sites have the capability of
importing existing video.
Import digital images – Photographs, illustrations, graphics and
other artifacts can be uploaded or pulled from other websites
for use in live streaming.
Import audio tracks – Music and other audio tracks often can
be acquired from websites, computers, mobile devices or
Titles and transitions – Live streaming sites often contain tools for
adding header screens and building transitions for broadcasts
or stored video footage.
Live Audio Streaming
• A variety of other tools are
seeks to emulate talk radio but
uses blog technology (coupled
with audio streaming and video
streaming---mostly on the
advertisements) to provide
• A search on Google will locate
dozens more services related to
video and audio live streaming.
Web 2.0 applications have moved the power of live audio and video broadcasting into
the hands of businesses and individuals.
Businesses can reach their customers and stakeholders in real time and create archived
material for later use.
Convergence moves the best facets of many services into platforms with components
derived from chatrooms, radio, television, blogs, video sharing sites and other traditions.
Web 2.0 broadcasts range from people speaking into their webcams to sophisticated
digital productions beginning to rival Hollywood capabilities.
Businesses now have the opportunity to personalize their communications and operate at
different levels to achieve their goals and objectives.
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Slides Prepared by Professor Roger McHaney
Kansas State University
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