Web 2.0 and SocialMedia for BusinessChapter 5: Videocasting, Screencasting and Live Streaming: Part C Roger McHaney, Kansas State University
Screencasting closely related to videocasting Screencasting2 Primary difference is the source of the video Screencasting digitally captures a computer screen display and stores it in a video file Anything playing on the computer is captured for editing and rebroadcast Sophisticated screencasts may include a voice track narration added during screen capture process or afterward during editing
Basic Tools for ScreencastingScreen Recorder Webcam Viewer http://www.bustatech.com/webcamviewer-a-simple-viewer-for-webcam/
Camtasia for Screencasting Focuses on video capture of a computer’s screen and recording the accompanying audio in digital form
Brainshark for ScreencastingBrainshark, a cloud-based software system, permits existing staticcontent including PowerPoint slide shows to be transformed intonarrated video presentations for online access.
What is Live Streaming? Live streaming video (and audio) is the idea of viewing and broadcasting real8 time audio and/or video over the Internet.
Live Streaming9 Creates real time or synchronous link between viewers and broadcasters. Can also be captured for asynchronous viewing. Web 2.0 equivalent of live television broadcasts except most done without studio equipment and facilities.
Roots of Live Streaming 1. Text Chat and Chat Rooms10 2. Network Television / Local Access Cable TV Broadcasting 3. One to One Chat / Telephone / Instance Messaging
Text Chat and Chat Rooms11 Stickam and Tinychat are descended from text and audio based chatroom technologies. Primarily used by teenagers and young adults.
Stickam • Provides a venue for a user to create a video chat room where12 their ‘broadcast’ forms the center feature of the room. • Other users can join the room, view the broadcast, and interact with text, audio, and video feedback with the host’s permission. • Rooms can be public, private or a mix based on criteria set by the host
Tiny Chat • Users have more choice regarding the videos they watch.13 • Host retains the ability to control who enters the room and broadcasts video • Users select the video that will be the focus of their attention • Hosts can come and go and the room remains intact • Users and host interact with synchronous text, audio and video.
Tiny Chat and Stickam for Business14 • Used by businesses, not-for-profit organizations, and various companies to broadcast live events, stream presentations, publicize album releases, offer training/instruction, and provide question and answer venues for authors, musicians, and celebrities. • Cutting edge businesses in entertainment and music industries make up a sizable share of commercial clients • Social live streaming is becoming more popular and is being recognized as a powerful new way to reach customers, potential customers, and other stakeholders.
Network Television and Cable TV • Live streaming techniques emerged in venues that emulate traditional15 television broadcasting. • Websites such as Justin.TV and UStream enable users to create channels and broadcast shows reminiscent of public access cable television. • Variety of tools and video enhancement support capabilities added to make broadcasts more professional in appearance.
Justin.TVNew venues such as video game broadcasting arebecoming popular.
UStream• Provides an embeddable video player and broadcast schedule similar to a cable TV guide.• Provides ability to create live video programs that can be inserted into any blog or website with tools to archive and replay past programs.
UStreamSynchronous online video has become widely available and easy toincorporate into blogs, websites and specialty sites. This trendportends the rapidly approaching era of Internet television. Thismeans every business and person will have the means to developand broadcast their own video programs.
One to One Chat / Telephone / Instant MessagingCreates Live Streaming from a communications/telephoneperspective.
YouCams• YouCams provides tools for embedding live streaming into existing website structures.• Has been marketed as a webcam chat widget with capabilities.• Works best from an established website with preexisting audience and focus on smaller groups.• Capability to enable groups to watch YouTube videos and see participant reactions in real time.
SKYPE22 Allows for real-time audio, video, and IM communication with anyone around the world Enables conference calls Effective meeting venue Skype Photo from: http://www.flickr.com/photos/teachernz/
Kyte• Kyte.TV was a direct competitor of YouCams but seeks to differentiate itself with added features for scheduled programming.• Kyte permits a user to combine live feeds with existing video footage, images, music and other artifacts.• Using a drag and drop interface, various media and transitions create a media rich broadcast which is scheduled for release on the Kyte website.• Live text chat is added when the broadcast takes place. Kyte provides tools for customizing and specializing the look and feel of the media player to match an organization’s branding.• Now has been compiled into the toolkit of a much larger company that serves mainstream media organizations.
Kyte is a leaderin online videostreaming frommobile devices
Freedocast Combines social media with activism and social change
Livestream.com Seeks to enhance social awareness around the world
Live Streaming FeaturesLive broadcasting (synchronous) - Stream live video from usersvideo capture device.Scheduled broadcasting (asynchronous) – Allows video to berebroadcast at a predetermined time.On-demand broadcasting (asynchronous) – Users determine thetime that they will view the broadcast.Embedded live player – Allows the video producer to embed acustomized video player displaying live video. Usually theembedded player will be inserted into an existing website orblog.
Live Streaming Features (con’t.)Embedded recorded player – Permits the video producer toembed a customized video player displaying pre-recorded orarchived video. Multiple participants – Allows more than onebroadcaster to participate in a video presentation session.Integrated text messages – Provides facility for viewers to interactwith broadcasters or each other via text messages typed into acommon interface during a video broadcast.Integrated audio chat – Provides the facility for viewers to interactwith broadcasters or each other via audio chat spoken during avideo broadcast.
Live Streaming Features (con’t.)Integrated video chat – Provides the facility for viewers tointeract with broadcasters or each other via video chat during avideo broadcast.Webcam capture – Some live streaming websites provide thecapability of direct video capture.Audio capture – The capability of direct audio capture is afeature on some live streaming websitesMobile device capture – Another feature of some live streamingwebsites includes the capture of video or still photos from amobile smart device.
Live Streaming Features (con’t.)Import video – Many live streaming sites have the capability ofimporting existing video.Import digital images – Photographs, illustrations, graphics andother artifacts can be uploaded or pulled from other websitesfor use in live streaming.Import audio tracks – Music and other audio tracks often canbe acquired from websites, computers, mobile devices orstorage devices.Titles and transitions – Live streaming sites often contain tools foradding header screens and building transitions for broadcastsor stored video footage.
Live Audio Streaming• A variety of other tools are appearing• BlogTalkRadio (http://www.blogtalkradio.com) seeks to emulate talk radio but uses blog technology (coupled with audio streaming and video streaming---mostly on the advertisements) to provide content.• A search on Google will locate dozens more services related to video and audio live streaming.
Pandora Radio33 Emulates Radio With personalization And customization
SummaryWeb 2.0 applications have moved the power of live audio and video broadcasting intothe hands of businesses and individuals.Businesses can reach their customers and stakeholders in real time and create archivedmaterial for later use.Convergence moves the best facets of many services into platforms with componentsderived from chatrooms, radio, television, blogs, video sharing sites and other traditions.Web 2.0 broadcasts range from people speaking into their webcams to sophisticateddigital productions beginning to rival Hollywood capabilities.Businesses now have the opportunity to personalize their communications and operate atdifferent levels to achieve their goals and objectives.
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