Web 2.0 and Social Media for Business Textbook 2nd Edition Powerpoint Slides

1. Chapter 5: Videocasting, Screencasting
and Live Streaming: Part B
Web 2.0 and Social
Media for Business
Roger McHaney, Kansas State University

2. Video Conversion
2 1. Used to transform video from
one type to another (usually
for editing)
2. WMV or AVI for Windows
Movie Maker
3. MP4 for most other editors
4. FLV or SWF for flash video
editors
5. Quicktime (.mov) for Apple
application

3. Video Conversion Tools
Video conversion tools
are needed to change
video formats for
viewing on different
platforms

4. Excellent Free Convertor
4
http://www.freemake.com/downloads/

5. 5

6. Video Editor Considerations

7. Video Editor
Considerations
(con’t)

8. Posting a Videocast
Posting a videocast follows the same
basic process as posting a podcast.
One difference is that a videocast
needs to be rendered into a
viewable format that can be shared
on the web.
Most video editing software
packages provide a wizard to make
this easier.
Found under an option such as
ʻExportʻ, ʻCreateMovieʻor
ʻRenderʻ.

9. Hosts for Videocasts

10. YouTube Uploader

11. Other Video Tools
Video Grabbers – Getting
video from YouTube or
other sites for reuse

12. Video Grabbers (How to get Video)
12 Video is everywhere. Many tools exist for
grabbing video.
Many might be fine
but others contain
unwanted extras…..

13. Freemake Video Downloader
13
Works great but….. Watch out for the extras on installation
http://www.freemake.com/free_video_downloader/

14. Using Freemake after installation
14 • Go to YouTube or other video site (where downloads are legal), start playing
video, copy URL
• Paste URL into Freemake
• Choose video type (MP4 for most instances (Convert to WMV if you are
going to edit the video in Windows Movie Maker).
• Use a higher resolution for editing or medium or lower for faster streaming
• Download to a known location

15. Using Freemake
15

16. End of
Chapter 5 Part B
Web 2.0 and Social
Media for Business

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Slides Prepared by Professor Roger McHaney
Kansas State University
Twitter: @mchaney
Blog: http://mchaney.com
Email : mchaney@ksu.edu