Web 2.0 and Social Media for BusinessChapter 4: Beyond Blogging: RSS and Podcasting: Part A Roger McHaney, Kansas State University
Web 2.0 is Information-RichWeb 2.0 tools enablebusinesses to create contentthen share and disseminate itto potential customers andothers. This has become soeasy and widespread thatcontent has spread farbeyond what any person cancomprehend. Researcherscall this information overload
RSS Feedsare the‘Strands’ inthe WebRSS enables a business to selectivelymove content onto the Web andreduce information overload
Example RSS Feeds RSS (Really Simple Syndication) provides a mechanism for making information available and for filtering relevant material.
Example RSS FeedsRSS includes a family of Webfeed formats used bypublishers to disseminatematerial. Online news servicessuch as CNN.com andBBC.co.uk use thistechnology to publish newsarticles, headlines and othermaterial in a standardizedformat.
RSS is Based on XML<?xml version="1.0" encoding="utf-8"?><rss version="2.0"><channel><title>This is the Title of the RSS Feed List</title><link>http://mchaney.com</link><description>This section describes the feed list (not the individual blogpost!)</description> <item><title>This is one item from the blog</title><link>http://mchaney.com/rss/entry1.html</link><description>This describes a blog entry and will appear in the readerdescription of the individual post.</description><guid><http://mchaney.com/rss/entry1.html</guid></item><item><title>This is the second item from the blog</title><link>http://mchaney.com/rss/entry2.html</link><description>This describes the second blog entry and will appear in thereader description of the individual post.</description><guid><http://mchaney.com/rss/entry2.html</guid></item></channel></rss>
Feed Readers and Software CollectorsRSS feed aggregator software goes by many names: feedcollector, news reader, blog reader, RSS reader, and others.Aggregator software acquires new content continually andadds to a collection even when the user is not online.
Web 2.0 and SocialMedia for Business End of Chapter 4 Part A
Slide Media from:Slides Prepared by Professor Roger McHaneyKansas State University PresenterMedia.comTwitter: @mchaney email@example.comBlog: http://mchaney.comEmail : firstname.lastname@example.org 4416 S. Technology Dr Sioux Falls, SD 57106
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