Web 2.0 and Social Media for BusinessChapter 3: More Blogging: WordPress Options: Part B Roger McHaney, Kansas State University
Widgets• Small add-ons used to interact with other applications and provide features that help build an audience for a blog• Can show recent Tweets, provide Flickr pictures, show Facebook wall entries, link to articles, and many other things• Often provided by third-party developers• Navigate to Widgets under Appearance on the Dashboard
Widget Configuration Widgets usually require configuration. Clicking the down arrow beside the Widget‟s name causes a configuration dialog box to appear. This slide shows a Twitter Widget on the sidebar
Connecting with Search EnginesFor a blog to be successful, it mustconnect with its intended audience In business this means potential customers, clients, and other stakeholders
WordPress BlogsFirst, make sure blog is discoverable. Open thePrivacy page on the Dashboard under Settings. Bydefault it is set to permit indexing by search enginesand to be viewable by the general public.
WordPress BlogsHaving social media, news services,and other re-broadcasters pick upyour blog feeds is desirable.
WordPress BlogsRegister with WordPress‟s Webmaster tools to ensureposts are indexed by major search engines such asGoogle, Bing, and Yahoo. Navigate to „Tools‟ on theDashboard and scroll midway down the page. Notice three links under the „Webmaster Tools Verification‟ header.
Example: Registering on GoogleBlog owner must have account with a UserID and Password for theservice. After clicking on the „Google Webmaster Tools‟ and logging inwith GoogleID and password, Press „Add a Site‟ then copy Blog Addressinto textbox prompt. This tells Google‟s search engine to index the site.
Proof of OwnershipSearch engine will require user to add code toWeb site to prove ownership
Proof of Ownership (con‟t) Copy and paste the tag as shown above
Proof of Ownership (con‟t) Paste text into the appropriate textbox. This will ensure Google recognizes the blog and will give owner the ability to review statistics related to the Website.
Connecting with CustomersFrom theDashboard,navigate to„Tools‟ and„Settings‟.Publicity for a blog should extend beyond search engines. Social media has becomean important venue for businesses to meet, connect with, and retain customers.WordPress provides a set of tools for exposing its blogs to social media.
Example: Connecting to TwitterWordPress asks that you authorize connection and then log into Twitter. Once you havesupplied a Twitter UserID and Password, the blog will be connected. This means posts onyour blog are automatically sent to anyone in your network. In Twitter, Tweets invitingFollowers to read the newest blog entries are sent.
Sharing ButtonsAnother WordPress Dashboard section is called „Sharing Buttons‟. Forinstance, providing a „Facebook‟ button will automate the process ofsharing a specific blog post with Facebook friends.
Blog Entry with Share Buttons Enabled Share Buttons More Share Buttons The „Theme Options‟ selection can be found under appearance on the dashboard menu or by using the buttons under „managing themes‟.
Formatting Share ButtonsThe „Sharing Settings‟ page provides more options. Button Style, Sharing Label,whether links open in a New Window and where to show the Share Buttons canbe set. It is advantageous to have links open in a new window so that readerscan come back to the original page more easily.
Viewing Traffic StatsConnecting with search engines and social media willhelp build traffic. To monitor traffic, WordPress providesa “My Stats” tab on the WordPress Login Page.
SummaryConfiguring a WordPress business blog isvery importantAn eye-catching Web site is only part ofthe storyPerhaps the most important task isconfiguring the site to connect withsearch engines and customers throughsocial media.Without the tools provided by a moderntool such as WordPress, a business putsitself at a disadvantage and fails to utilizeall the free resources at its disposal.
Slide Media from:Slides Prepared by Professor Roger McHaneyKansas State University PresenterMedia.comTwitter: @mchaney firstname.lastname@example.orgBlog: http://mchaney.comEmail : email@example.com 4416 S. Technology Dr Sioux Falls, SD 57106