Slides to Accompany Chapter 1a of "Web 2.0 and Social Media for Business" Free Textbook Published by BookBoon 2012. http://bookboon.com/en/textbooks/it-programming/web-2-0-and-social-media-for-business

1. Web 2.0 and Social
Media for Business
Chapter 1: Introduction to Web 2.0: Part A
Roger McHaney, Kansas State University

2. Introduction to Web 2.0
• Term coined during O'Reilly Media Web 2.0
Conference in late 2004
• Includes applications that allow people to
participate in information creation, digital
resource sharing, Web page design, and
collaboration on the World Wide Web
• Users interact in virtual communities
• Examples include Facebook, YouTube,
LinkedIn, Flickr, WordPress, Wikimedia, and
Blogger

3. Internet
• Internet opened world to vast possibilities of
communication, information creation, data
sharing and computing power
• Humble beginnings traced to four
networked host computers called ARPANET
in 1969
• Expectations for more than 22 billion online
devices by 2020
• A vast computer network of numerous
smaller, interconnected computer networks

4. Internet
This network of networks establishes a global data
communications system using standards or protocols

5. WWW
• Web pages are text-based documents
following specifications known as Hypertext
Markup Language (HTML)
• Web pages that conform to standards can be
viewed as developer intended on compliant
browsers and devices
• Web pages distributed and accessed using
Hypertext Transfer Protocol (HTTP)
• Browser is client and requests resource user
wishes to view
• Pages stored on networked computers running
server software to respond to client requests

6. WWW
Collection of interconnected documents organized into
human-readable computer screens called Web pages

7. How Web Servers Work
Computers hosting Web sites function as Web servers
1) Client submits HTTP request
2) Server responds by
searching through stored
content
3) Server returns a response
message which generally
contains requested content
Transmission of requested Web pages can use
encryption in the form of Hypertext Transfer Protocol
Secure (HTTPS)

8. Web 2.0 Defined
Web 2.0 can be viewed as four major, interrelated
components:
(1) Social media
(2) Content sharing
(3) Filtering and
recommendations
(4) Web applications

9. SLATES
Professor Andrew McAfee of Harvard Business
School defines Web 2.0 as:

10. SLATES (con’t)

11. Technology Evolution Creating Environment for Web 2.0

12. Social Media
Social media facilitates social networking. People are
profoundly communal and need to interact with voice,
gestures, and written language

13. Social Media
Includes:
• Online social networks
• instant messaging (IM) and
texting
Social media facilitates • Audio and video
social networking. People conferencing
Metaverses and virtual worlds
are profoundly communal •
• MMORPGs (Massively
and need to interact with Multiplayer Online Role-
voice, gestures, and written Playing Games)
language

14. Social Media Tools
Takes common services used Example Tools:
for a long time---newspapers,
Microblogs
magazines, radio, record •
• Podcasts
albums, telephones, and • Blogs
television---and recreates • Wikis
these in digital form with
added benefit: layer of
social interaction

15. Example Business Podcasts

16. Example Microblog (Twitter Feed)

17. Web 2.0 and Social
Media for Business
End of
Chapter 1 Part A

18. Slide Media from:
Slides Prepared by Professor Roger McHaney
Kansas State University PresenterMedia.com
Twitter: @mchaney support@presentermedia.com
Blog: http://mchaney.com
Email : mchaney@ksu.edu
4416 S. Technology Dr
Sioux Falls, SD 57106