The Spork / Platypus Average: Content strategy at Red Gate Software
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This is the presentation I gave at User Assistance Europe 2010 in Stockholm, and Technical Communication UK 2010 in Oxford. ...
This is the presentation I gave at User Assistance Europe 2010 in Stockholm, and Technical Communication UK 2010 in Oxford.
Here's the abstract:
Content strategy is this year’s buzzword. 170 people from 18 countries came to the Content Strategy Forum in Paris. But what is it all about and what does it have to do with us?
Well, it’s based on doing what a lot of technical communicators have been doing for a long time: delivering content that’s optimised for user and business goals, and making sure it stays that way. But now companies are starting to take notice.
By presenting itself as a revenue centre, not a cost centre, and extending into an organisation’s entire web presence, content strategy is a new opportunity for technical communicators to add significant value to a business.
I'll talk you through how we did this for SQL Tools at Red Gate, how we design, measure, and curate content, our new collaborations with marketing, and give you some pointers for selling content strategy in your organization.
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