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Neuromarketing World Forum 2013 - Sao Paulo - Roger Dooley
 

Neuromarketing World Forum 2013 - Sao Paulo - Roger Dooley

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Roger Dooley presents "Neuromarketing on the Web" to attendees at the 2013 Neuromarketing World Forum.

Roger Dooley presents "Neuromarketing on the Web" to attendees at the 2013 Neuromarketing World Forum.

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    Neuromarketing World Forum 2013 - Sao Paulo - Roger Dooley Neuromarketing World Forum 2013 - Sao Paulo - Roger Dooley Presentation Transcript

    • #nmwf Neuromarketing on the Web Roger Dooley rogerdooley.com rogerd@dooleydirect.com Twitter: @rogerdooley linkedin.com/in/dooley/@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • 2004: NeuroscienceMarketing.com 2005: Blog: Neuromarketing@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • 2011 - 2013 Brainy@rogerdooley #brainfluence Marketing Direct LLC Copyright 2013, Dooley
    • The Downside…@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Honesty & Ethics Very High/High • Nurses – 85% • Engineers – 70% • Advertising – 11% • Sales – 8%@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • CEO Trust • CFOs – 90% • CIOs – 90% • CMOs – 20%@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Most Marketing Is Wasted.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Marketing Waste 95% - New Products 98% - Direct Mail 98% - Sales Emails 93% - Sales Calls 50% - Large Branding Campaigns@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • CEO Consumer@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • My Mission:@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Cut marketing waste – even a little!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Bring neuromarketing to the 99%!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Neuroscience Behavior Research Marketing Research Studies Actionable Advice@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Behavior Research@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Neuro-Nudges@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Global Neuromarketing Interest@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Neuromarketing Searches 2006 - 2013@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Iceberg: 88% Hidden Mind: 95% Subconscious (Lakoff & Johnson)@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Neuromarketing on the Web@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC Jonathan Zhang | Daily Trojan
    • SEO Your 50,000,000,000 Amazingly Engagement Well-Written Content Social Pages Sharing Action!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Copy@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Engaging Copy@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Lifeless Copy? Jump-start it with metaphor!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Lifeless Copy? Jump-start it with metaphor!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Crime wave = “beast” vs. “virus” Different actions@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Use metaphors to change minds!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Iceberg: 88% Hidden Mind: 95% Subconscious (Lakoff & Johnson)@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Tell Stories@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Use a story to engage the reader’s brain.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Testimonials@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Use story testimonials for maximum impact and memorability.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Adjectives@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Adjectives = Evil? • Slow the reader? • Reduce impact of action words?@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Adjectives = Evil? More adjectives ↓ Less social sharing -Dan Zarrella@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Adjectives = Good! Sales +27% w/adjectives -Brian Wansink@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • • Traditional Cajun Red Beans w/Rice • Succulent Italian Seafood Filet • Tender Grilled Chicken • Homestyle Chicken Parmesan • Satin Chocolate • Grandma’s Zucchini Cookies@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • • Vivid • Sensory • Emotional/Nostalgic • Specific • Branded@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • rough Having a bad day? “Textural Metaphors”@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • “bad” “rough”@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • sharp polished bright heavy smooth slimy fuzzy@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Use “sensory metaphor” words for maximum impact.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Use vivid, sensory, emotiona l adjectives to engage the brain.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • The Doppelganger Effect Brand Preference@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Social Personalization@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • The Doppelganger Effect @rogerdooley @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC#AFD12 #Brainfluence
    • St. Bonaventure University http://www.becomingextraordinary.net/ (Courtesy: Hobsons)@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • St. Bonaventure University http://www.becomingextraordinary.net/@rogerdooley #brainfluence (Courtesy: Hobsons) Copyright 2013, Dooley Direct LLC
    • WunderlandMovies.de@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Playboy: http://youtu.be/isjPpbmnaYo Amazing use of Facebook data: http://www.takethislollipop.com/@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Untapped opportunity: Put your customer in the ad. @rogerdooley @rogerdooley #brainfluence#AFD12 #Brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence CopyrightSource:DooleyBreeze LLC 2013, James Direct
    • @rogerdooley #brainfluence CopyrightSource:DooleyBreeze LLC 2013, James Direct
    • Use baby images to attract and focus attention.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Rudeness & Revenge@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • What canceled rudeness effect? @rogerdooley @rogerdooley #brainfluenceAFD12 #Brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Apologies really DO work. Apologize!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • When you don’t apologize…@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Major airline vi Via Brian Solis@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Selling to Guys?@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Impatient & Short Term Emphasis -Margo Wilson and Martin Daly@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Attractive Photo = -4% Loan Interest Rate Marianne Bertrand et al, 2005@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • TestSource: IonInteractive@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Source: IonInteractive@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Scarcity@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC Photo via Doniv.org
    • Vs.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Scarcity + Social Proof!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Creating Scarcity@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Use SCARCITY to make your offer more attractive.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Scarcity on Steroids@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • FTW@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Amp up SCARCITY EFFECT by showing decreasing availability.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • “The most important word in the vocabulary of advertising is TEST.” -David Ogilvy@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • If you remember just one thing from today…@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Change is constant and accelerating…@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Communication Huge Change in 50 Years@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Media Huge Change in 50 Years@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Social Mobile! Media! Big Data!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Our Brains NO Change in 50,000 Years!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Work with your customer’s brain and how it is wired!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Free Resources Neuromarketing Neurosciencemarketing.com/blog Brainy Marketing blogs.forbes.com/rogerdooley/ Inside Influence Report influenceatwork.com Dan Ariely Blog danariely.com Social Triggers Blog socialtriggers.com@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
    • Neuromarketing on the Web Roger Dooley rogerdooley.com rogerd@dooleydirect.com Twitter: @rogerdooley linkedin.com/in/dooley/@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC