#nmwf                Neuromarketing                  on the Web      Roger Dooley          rogerdooley.com          rogerd...
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
2004: NeuroscienceMarketing.com     2005: Blog: Neuromarketing@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
2011 - 2013      Brainy@rogerdooley #brainfluence   Marketing Direct LLC                             Copyright 2013, Dooley
The Downside…@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Honesty & Ethics                             Very High/High              • Nurses – 85%              • Engineers – 70%    ...
CEO Trust               • CFOs – 90%               • CIOs – 90%               • CMOs – 20%@rogerdooley #brainfluence   Cop...
Most Marketing             Is Wasted.@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Marketing Waste  95% - New Products  98% - Direct Mail  98% - Sales Emails  93% - Sales Calls  50% - Large Branding Campai...
CEO             Consumer@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
My Mission:@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Cut marketing                   waste –                 even a little!@rogerdooley #brainfluence   Copyright 2013, Dooley ...
Bring              neuromarketing                   to the                             99%!@rogerdooley #brainfluence     ...
Neuroscience   Behavior                Research        Marketing   Research                                 Studies       ...
Behavior Research@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Neuro-Nudges@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Global            Neuromarketing               Interest@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Neuromarketing Searches                2006 - 2013@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Iceberg: 88% Hidden Mind: 95% Subconscious                                      (Lakoff & Johnson)@rogerdooley #brainfluen...
Neuromarketing              on the Web@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence     Copyright 2013, Dooley Direct LLC                             Jonathan Zhang | Daily Trojan
SEO                                   Your     50,000,000,000              Amazingly                                Engage...
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Copy@rogerdooley #brainfluence      Copyright 2013, Dooley Direct LLC
Engaging Copy@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Lifeless Copy?      Jump-start it with metaphor!@rogerdooley #brainfluence     Copyright 2013, Dooley Direct LLC
Lifeless Copy?      Jump-start it with metaphor!@rogerdooley #brainfluence     Copyright 2013, Dooley Direct LLC
Crime wave =            “beast” vs. “virus”                 Different actions@rogerdooley #brainfluence   Copyright 2013, ...
Use metaphors to               change minds!@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Iceberg: 88% Hidden Mind: 95% Subconscious                                      (Lakoff & Johnson)@rogerdooley #brainfluen...
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Tell Stories@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Use a story to engage          the reader’s brain.@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Testimonials@rogerdooley #brainfluence      Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Use story testimonials         for maximum impact          and memorability.@rogerdooley #brainfluence   Copyright 2013, D...
Adjectives@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Adjectives = Evil?         • Slow the reader?         • Reduce impact of action           words?@rogerdooley #brainfluence...
Adjectives = Evil?                 More adjectives                        ↓                Less social sharing            ...
Adjectives = Good!          Sales +27%           w/adjectives                             -Brian Wansink@rogerdooley #brai...
•   Traditional Cajun Red Beans w/Rice  •   Succulent Italian Seafood Filet  •   Tender Grilled Chicken  •   Homestyle Chi...
•   Vivid                   •   Sensory                   •   Emotional/Nostalgic                   •   Specific          ...
rough      Having a bad day?                             “Textural Metaphors”@rogerdooley #brainfluence           Copyrigh...
“bad”                 “rough”@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
sharp   polished    bright        heavy             smooth    slimy     fuzzy@rogerdooley #brainfluence   Copyright 2013, ...
Use “sensory metaphor”       words for maximum             impact.@rogerdooley #brainfluence   Copyright 2013, Dooley Dire...
Use     vivid, sensory, emotiona      l adjectives to engage             the brain.@rogerdooley #brainfluence   Copyright ...
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
The Doppelganger Effect                 Brand Preference@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Social   Personalization@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
The Doppelganger Effect   @rogerdooley  @rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC#AFD12 #Brainfluence
St. Bonaventure University                             http://www.becomingextraordinary.net/                              ...
St. Bonaventure University                             http://www.becomingextraordinary.net/@rogerdooley #brainfluence    ...
WunderlandMovies.de@rogerdooley #brainfluence     Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Playboy:       http://youtu.be/isjPpbmnaYo     Amazing use of Facebook data:      http://www.takethislollipop.com/@rogerdo...
Untapped opportunity:         Put your customer              in the ad.   @rogerdooley @rogerdooley #brainfluence#AFD12 #B...
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   CopyrightSource:DooleyBreeze LLC                                       2013, James Direct
@rogerdooley #brainfluence   CopyrightSource:DooleyBreeze LLC                                       2013, James Direct
Use baby images to            attract and focus                attention.@rogerdooley #brainfluence   Copyright 2013, Dool...
Rudeness                                &                             Revenge@rogerdooley #brainfluence   Copyright 2013, ...
What canceled               rudeness effect?  @rogerdooley  @rogerdooley #brainfluenceAFD12 #Brainfluence            Copyr...
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Apologies really DO           work. Apologize!@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
When you don’t apologize…@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Major airline                             vi                                             Via Brian Solis@rogerdooley #brai...
Selling                               to                             Guys?@rogerdooley #brainfluence   Copyright 2013, Doo...
Impatient &                             Short Term                              Emphasis                              -Mar...
Attractive       Photo =      -4% Loan    Interest Rate      Marianne Bertrand et al, 2005@rogerdooley #brainfluence      ...
TestSource: IonInteractive@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Source: IonInteractive@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Scarcity@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC                                        Photo via Do...
Vs.@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Scarcity +           Social           Proof!@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Creating Scarcity@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Use SCARCITY to make         your offer more            attractive.@rogerdooley #brainfluence   Copyright 2013, Dooley Dir...
Scarcity on Steroids@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
FTW@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Amp up SCARCITY           EFFECT by showing              decreasing              availability.@rogerdooley #brainfluence  ...
“The most important word in     the vocabulary of advertising               is TEST.”                             -David O...
If you remember           just one thing from                 today…@rogerdooley #brainfluence   Copyright 2013, Dooley Di...
Change is constant and        accelerating…@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Communication              Huge Change in 50 Years@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Media              Huge Change in 50 Years@rogerdooley #brainfluence           Copyright 2013, Dooley Direct LLC
Social          Mobile!                  Media!                             Big Data!@rogerdooley #brainfluence         Co...
Our Brains           NO Change in 50,000 Years!@rogerdooley #brainfluence       Copyright 2013, Dooley Direct LLC
Work with your        customer’s brain and           how it is wired!@rogerdooley #brainfluence   Copyright 2013, Dooley D...
Free Resources                  Neuromarketing                  Neurosciencemarketing.com/blog                       Brain...
Neuromarketing                  on the Web      Roger Dooley          rogerdooley.com          rogerd@dooleydirect.com    ...
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Neuromarketing World Forum 2013 - Sao Paulo - Roger Dooley

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Roger Dooley presents "Neuromarketing on the Web" to attendees at the 2013 Neuromarketing World Forum.

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Transcript of "Neuromarketing World Forum 2013 - Sao Paulo - Roger Dooley"

  1. 1. #nmwf Neuromarketing on the Web Roger Dooley rogerdooley.com rogerd@dooleydirect.com Twitter: @rogerdooley linkedin.com/in/dooley/@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  2. 2. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  3. 3. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  4. 4. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  5. 5. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  6. 6. 2004: NeuroscienceMarketing.com 2005: Blog: Neuromarketing@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  7. 7. 2011 - 2013 Brainy@rogerdooley #brainfluence Marketing Direct LLC Copyright 2013, Dooley
  8. 8. The Downside…@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  9. 9. Honesty & Ethics Very High/High • Nurses – 85% • Engineers – 70% • Advertising – 11% • Sales – 8%@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  10. 10. CEO Trust • CFOs – 90% • CIOs – 90% • CMOs – 20%@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  11. 11. Most Marketing Is Wasted.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  12. 12. Marketing Waste 95% - New Products 98% - Direct Mail 98% - Sales Emails 93% - Sales Calls 50% - Large Branding Campaigns@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  13. 13. CEO Consumer@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  14. 14. My Mission:@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  15. 15. Cut marketing waste – even a little!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  16. 16. Bring neuromarketing to the 99%!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  17. 17. Neuroscience Behavior Research Marketing Research Studies Actionable Advice@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  18. 18. Behavior Research@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  19. 19. Neuro-Nudges@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  20. 20. Global Neuromarketing Interest@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  21. 21. Neuromarketing Searches 2006 - 2013@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  22. 22. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  23. 23. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  24. 24. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  25. 25. Iceberg: 88% Hidden Mind: 95% Subconscious (Lakoff & Johnson)@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  26. 26. Neuromarketing on the Web@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  27. 27. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC Jonathan Zhang | Daily Trojan
  28. 28. SEO Your 50,000,000,000 Amazingly Engagement Well-Written Content Social Pages Sharing Action!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  29. 29. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  30. 30. Copy@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  31. 31. Engaging Copy@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  32. 32. Lifeless Copy? Jump-start it with metaphor!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  33. 33. Lifeless Copy? Jump-start it with metaphor!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  34. 34. Crime wave = “beast” vs. “virus” Different actions@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  35. 35. Use metaphors to change minds!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  36. 36. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  37. 37. Iceberg: 88% Hidden Mind: 95% Subconscious (Lakoff & Johnson)@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  38. 38. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  39. 39. Tell Stories@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  40. 40. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  41. 41. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  42. 42. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  43. 43. Use a story to engage the reader’s brain.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  44. 44. Testimonials@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  45. 45. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  46. 46. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  47. 47. Use story testimonials for maximum impact and memorability.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  48. 48. Adjectives@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  49. 49. Adjectives = Evil? • Slow the reader? • Reduce impact of action words?@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  50. 50. Adjectives = Evil? More adjectives ↓ Less social sharing -Dan Zarrella@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  51. 51. Adjectives = Good! Sales +27% w/adjectives -Brian Wansink@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  52. 52. • Traditional Cajun Red Beans w/Rice • Succulent Italian Seafood Filet • Tender Grilled Chicken • Homestyle Chicken Parmesan • Satin Chocolate • Grandma’s Zucchini Cookies@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  53. 53. • Vivid • Sensory • Emotional/Nostalgic • Specific • Branded@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  54. 54. rough Having a bad day? “Textural Metaphors”@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  55. 55. “bad” “rough”@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  56. 56. sharp polished bright heavy smooth slimy fuzzy@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  57. 57. Use “sensory metaphor” words for maximum impact.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  58. 58. Use vivid, sensory, emotiona l adjectives to engage the brain.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  59. 59. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  60. 60. The Doppelganger Effect Brand Preference@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  61. 61. Social Personalization@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  62. 62. The Doppelganger Effect @rogerdooley @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC#AFD12 #Brainfluence
  63. 63. St. Bonaventure University http://www.becomingextraordinary.net/ (Courtesy: Hobsons)@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  64. 64. St. Bonaventure University http://www.becomingextraordinary.net/@rogerdooley #brainfluence (Courtesy: Hobsons) Copyright 2013, Dooley Direct LLC
  65. 65. WunderlandMovies.de@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  66. 66. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  67. 67. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  68. 68. Playboy: http://youtu.be/isjPpbmnaYo Amazing use of Facebook data: http://www.takethislollipop.com/@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  69. 69. Untapped opportunity: Put your customer in the ad. @rogerdooley @rogerdooley #brainfluence#AFD12 #Brainfluence Copyright 2013, Dooley Direct LLC
  70. 70. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  71. 71. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  72. 72. @rogerdooley #brainfluence CopyrightSource:DooleyBreeze LLC 2013, James Direct
  73. 73. @rogerdooley #brainfluence CopyrightSource:DooleyBreeze LLC 2013, James Direct
  74. 74. Use baby images to attract and focus attention.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  75. 75. Rudeness & Revenge@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  76. 76. What canceled rudeness effect? @rogerdooley @rogerdooley #brainfluenceAFD12 #Brainfluence Copyright 2013, Dooley Direct LLC
  77. 77. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  78. 78. Apologies really DO work. Apologize!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  79. 79. When you don’t apologize…@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  80. 80. Major airline vi Via Brian Solis@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  81. 81. Selling to Guys?@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  82. 82. Impatient & Short Term Emphasis -Margo Wilson and Martin Daly@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  83. 83. Attractive Photo = -4% Loan Interest Rate Marianne Bertrand et al, 2005@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  84. 84. TestSource: IonInteractive@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  85. 85. Source: IonInteractive@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  86. 86. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  87. 87. Scarcity@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC Photo via Doniv.org
  88. 88. Vs.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  89. 89. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  90. 90. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  91. 91. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  92. 92. Scarcity + Social Proof!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  93. 93. Creating Scarcity@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  94. 94. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  95. 95. Use SCARCITY to make your offer more attractive.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  96. 96. Scarcity on Steroids@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  97. 97. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  98. 98. FTW@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  99. 99. Amp up SCARCITY EFFECT by showing decreasing availability.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  100. 100. “The most important word in the vocabulary of advertising is TEST.” -David Ogilvy@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  101. 101. If you remember just one thing from today…@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  102. 102. Change is constant and accelerating…@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  103. 103. Communication Huge Change in 50 Years@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  104. 104. Media Huge Change in 50 Years@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  105. 105. Social Mobile! Media! Big Data!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  106. 106. Our Brains NO Change in 50,000 Years!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  107. 107. Work with your customer’s brain and how it is wired!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  108. 108. Free Resources Neuromarketing Neurosciencemarketing.com/blog Brainy Marketing blogs.forbes.com/rogerdooley/ Inside Influence Report influenceatwork.com Dan Ariely Blog danariely.com Social Triggers Blog socialtriggers.com@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  109. 109. Neuromarketing on the Web Roger Dooley rogerdooley.com rogerd@dooleydirect.com Twitter: @rogerdooley linkedin.com/in/dooley/@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
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