Neuromarketing & Web          Persuasion      Roger Dooley          rogerdooley.com          rogerd@dooleydirect.com      ...
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
2004: NeuroscienceMarketing.com     2005: Blog: Neuromarketing@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
2011 - 2013       Brainy@rogerdooley #brainfluence    Marketing                             Copyright 2013, Dooley Direct ...
Evolution?             Enlightenment?@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Honesty & Ethics                             Very High/High              • Nurses – 85%              • Engineers – 70%    ...
CEO Trust                • CFOs – 90%                • CIOs – 90%                • CMOs – 20%@rogerdooley #brainfluence   ...
Why?@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Most Marketing               & Sales           Money Is Wasted.@rogerdooley #brainfluence   Copyright 2013, Dooley Direct ...
“Half my advertising is wasted…    “…if only I knew which half!”@rogerdooley #brainfluence   Copyright 2013, Dooley Direct...
95%    of New Products@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
95%    of New Products@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
98%          of Direct Mail@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
98%          of Direct Mail@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
98%      of Sales Emails@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
98%      of Sales Emails@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
93%         of Sales Calls@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
93%         of Sales Calls@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
CEO             Consumer@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Iceberg: 88% Hidden Mind: 95% Subconscious                                         (Lakoff & Johnson)@rogerdooley #brainfl...
Psychology & Social Science Stimulus                                  Response                             Brain          ...
Psychology                  Neuroscience        Economics    Neuropsychology                  Neuroeconomics              ...
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Sensory                                                    Logic@rogerdooley #brainfluence   Copyright 2013, Dooley Direct...
70%                             Positive    40%                      Emotion    Positive    Emotion                       ...
Web-based@rogerdooley #brainfluence    Copyright 2013, Dooley Direct LLC
Try a face reading demo:               rgr.cc/yzAd4K                  (redirects to:   http://www.affectiva.com/affdex/#pa...
Forbes Consulting: Mindsight@rogerdooley #brainfluence            Copyright 2013, Dooley Direct LLC
Quick! This brand makes you feel…                             (Concept only, NOT actual Mindsight images)@rogerdooley #bra...
Implicit Association &                Latency Response@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Implicit Association &                Latency Response                             ?@rogerdooley #brainfluence       Copyr...
Implicit Association &                Latency Response                             547 msec@rogerdooley #brainfluence     ...
Latency Response@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Try an implicit association test:               rgr.cc/w82nR9                  (redirects to:https://implicit.harvard.edu/...
Caution: science still emerging@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
My Mission:@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Cut marketing                    waste –                  even a little!@rogerdooley #brainfluence   Copyright 2013, Doole...
Bring              neuromarketing                   to the                             99%!@rogerdooley #brainfluence     ...
Neuroscience   Behavior                Research          Marketing   Research                                   Studies   ...
Behavior Research@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Neuro-Nudges@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, | Daily Trojan LLC                             Jonathan Zhang                ...
Dog owners?                    Pet parents?@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Margaritas?                              Sure, I’ll                              have one!@rogerdooley #brainfluence     C...
Liking@rogerdooley #brainfluence       Copyright 2013, Dooley Direct LLC
Show common interests,      shared attributes with     your customer to create         “liking effect.”@rogerdooley #brain...
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Don’t bury these “liking      cues” deep in your site!@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Important            Psychological            Research Tool:@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
$3@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
“California” Wine                • Ate more                • Came back more@rogerdooley #brainfluence   Copyright 2013, Do...
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
“Expensive” Wine• Tasted better• Lit up brain more@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Set high but realistic     expectations to improve      customer experience.@rogerdooley #brainfluence   Copyright 2013, D...
Socializing                                  image credit: jessicaswanson.com@rogerdooley #brainfluence   Copyright 2013, ...
The Ultimatum                  Game@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Ultimatum Game Results@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Effect of Social Conversation@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
To increase sales and          negotiation success,             socialize first.@rogerdooley #brainfluence   Copyright 201...
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Use vivid, sensory,       emotional adjectives to         engage the brain.@rogerdooley #brainfluence   Copyright 2013, Do...
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
The Doppelganger Effect                 Brand Preference@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Social   Personalization@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
The Doppelganger Effect   @rogerdooley  @rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC#AFD12 #Brainfluence
St. Bonaventure University                             http://www.becomingextraordinary.net/                              ...
St. Bonaventure University                             http://www.becomingextraordinary.net/@rogerdooley #brainfluence    ...
WunderlandMovies.de@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Playboy:       http://youtu.be/isjPpbmnaYo     Amazing use of Facebook data:      http://www.takethislollipop.com/@rogerdo...
Untapped opportunity:         Put your customer              in the ad.    @rogerdooley @rogerdooley #brainfluence#AFD12 #...
Rudeness                                 &                              Revenge@rogerdooley #brainfluence   Copyright 2013...
What canceled               rudeness effect?  @rogerdooley  @rogerdooley #brainfluenceAFD12 #Brainfluence            Copyr...
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Apologies really DO           work. Apologize!@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
When you don’t apologize…@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Major airline                             vi                                                Via Brian Solis@rogerdooley #b...
Scarcity@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC                                           Photo via...
Vs.@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Scarcity +          Social          Proof!@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Creating Scarcity@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Use SCARCITY to make         your offer more            attractive.@rogerdooley #brainfluence   Copyright 2013, Dooley Dir...
Scarcity on Steroids@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
FTW@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Amp up SCARCITY           EFFECT by showing              decreasing              availability.@rogerdooley #brainfluence  ...
Selling                               to                             Guys?@rogerdooley #brainfluence   Copyright 2013, Doo...
Impatient &                             Short Term                              Emphasis                                 -...
Take More Risks@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Attractive       Photo =      -4% Loan    Interest Rate      Marianne Bertrand et al, 2005@rogerdooley #brainfluence      ...
Test  Source:    IonInteractive  @rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Source: IonInteractive@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Convert more men with        “mating triggers.”@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Use simple fonts and         language to minimize            perceived effort.@rogerdooley #brainfluence   Copyright 2013,...
If you remember            just one thing from                  today…@rogerdooley #brainfluence   Copyright 2013, Dooley ...
Change is constant and        accelerating…@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Communication              Huge Change in 50 Years@rogerdooley #brainfluence   Copyright 2013, Dooley Direct LLC
Media              Huge Change in 50 Years@rogerdooley #brainfluence       Copyright 2013, Dooley Direct LLC
Social          Mobile!                  Media!                             Big Data!@rogerdooley #brainfluence        Cop...
Our Brains           NO Change in 50,000 Years!@rogerdooley #brainfluence      Copyright 2013, Dooley Direct LLC
Work with your         customer’s brain and            how it is wired!@rogerdooley #brainfluence   Copyright 2013, Dooley...
Free Resources                  Neuromarketing                  Neurosciencemarketing.com/blog                       Brain...
Neuromarketing & Web          Persuasion      Roger Dooley          rogerdooley.com          rogerd@dooleydirect.com      ...
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Roger Dooley MIMA 2013 - Neuromarketing & Web Persuasion

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Slides for Minnesota Interactive Marketers Association March 2013 event, Neuromarketing & Web Persuasion, presented by Roger Dooley, author of Brainfluence.

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Roger Dooley MIMA 2013 - Neuromarketing & Web Persuasion

  1. 1. Neuromarketing & Web Persuasion Roger Dooley rogerdooley.com rogerd@dooleydirect.com Twitter: @rogerdooley linkedin.com/in/dooley/@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  2. 2. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  3. 3. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  4. 4. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  5. 5. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  6. 6. 2004: NeuroscienceMarketing.com 2005: Blog: Neuromarketing@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  7. 7. 2011 - 2013 Brainy@rogerdooley #brainfluence Marketing Copyright 2013, Dooley Direct LLC
  8. 8. Evolution? Enlightenment?@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  9. 9. Honesty & Ethics Very High/High • Nurses – 85% • Engineers – 70% • Advertising – 11% • Sales – 8%@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  10. 10. CEO Trust • CFOs – 90% • CIOs – 90% • CMOs – 20%@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  11. 11. Why?@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  12. 12. Most Marketing & Sales Money Is Wasted.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  13. 13. “Half my advertising is wasted… “…if only I knew which half!”@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  14. 14. 95% of New Products@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  15. 15. 95% of New Products@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  16. 16. 98% of Direct Mail@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  17. 17. 98% of Direct Mail@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  18. 18. 98% of Sales Emails@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  19. 19. 98% of Sales Emails@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  20. 20. 93% of Sales Calls@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  21. 21. 93% of Sales Calls@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  22. 22. CEO Consumer@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  23. 23. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  24. 24. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  25. 25. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  26. 26. Iceberg: 88% Hidden Mind: 95% Subconscious (Lakoff & Johnson)@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  27. 27. Psychology & Social Science Stimulus Response Brain Neuroscience@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  28. 28. Psychology Neuroscience Economics Neuropsychology Neuroeconomics Neuromarketing@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  29. 29. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  30. 30. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  31. 31. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  32. 32. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  33. 33. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  34. 34. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  35. 35. Sensory Logic@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  36. 36. 70% Positive 40% Emotion Positive Emotion Sensory Logic@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  37. 37. Web-based@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  38. 38. Try a face reading demo: rgr.cc/yzAd4K (redirects to: http://www.affectiva.com/affdex/#pane_tryit )@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  39. 39. Forbes Consulting: Mindsight@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  40. 40. Quick! This brand makes you feel… (Concept only, NOT actual Mindsight images)@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  41. 41. Implicit Association & Latency Response@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  42. 42. Implicit Association & Latency Response ?@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  43. 43. Implicit Association & Latency Response 547 msec@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  44. 44. Latency Response@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  45. 45. Try an implicit association test: rgr.cc/w82nR9 (redirects to:https://implicit.harvard.edu/implicit/demo/ )@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  46. 46. Caution: science still emerging@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  47. 47. My Mission:@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  48. 48. Cut marketing waste – even a little!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  49. 49. Bring neuromarketing to the 99%!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  50. 50. Neuroscience Behavior Research Marketing Research Studies Actionable Advice@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  51. 51. Behavior Research@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  52. 52. Neuro-Nudges@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  53. 53. @rogerdooley #brainfluence Copyright 2013, | Daily Trojan LLC Jonathan Zhang Dooley Direct
  54. 54. Dog owners? Pet parents?@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  55. 55. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  56. 56. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  57. 57. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  58. 58. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  59. 59. Margaritas? Sure, I’ll have one!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  60. 60. Liking@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  61. 61. Show common interests, shared attributes with your customer to create “liking effect.”@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  62. 62. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  63. 63. Don’t bury these “liking cues” deep in your site!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  64. 64. Important Psychological Research Tool:@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  65. 65. $3@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  66. 66. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  67. 67. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  68. 68. “California” Wine • Ate more • Came back more@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  69. 69. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  70. 70. “Expensive” Wine• Tasted better• Lit up brain more@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  71. 71. Set high but realistic expectations to improve customer experience.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  72. 72. Socializing image credit: jessicaswanson.com@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  73. 73. The Ultimatum Game@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  74. 74. Ultimatum Game Results@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  75. 75. Effect of Social Conversation@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  76. 76. To increase sales and negotiation success, socialize first.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  77. 77. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  78. 78. Use vivid, sensory, emotional adjectives to engage the brain.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  79. 79. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  80. 80. The Doppelganger Effect Brand Preference@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  81. 81. Social Personalization@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  82. 82. The Doppelganger Effect @rogerdooley @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC#AFD12 #Brainfluence
  83. 83. St. Bonaventure University http://www.becomingextraordinary.net/ (Courtesy: Hobsons)@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  84. 84. St. Bonaventure University http://www.becomingextraordinary.net/@rogerdooley #brainfluence Copyright 2013,(Courtesy: Hobsons) Dooley Direct LLC
  85. 85. WunderlandMovies.de@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  86. 86. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  87. 87. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  88. 88. Playboy: http://youtu.be/isjPpbmnaYo Amazing use of Facebook data: http://www.takethislollipop.com/@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  89. 89. Untapped opportunity: Put your customer in the ad. @rogerdooley @rogerdooley #brainfluence#AFD12 #Brainfluence Copyright 2013, Dooley Direct LLC
  90. 90. Rudeness & Revenge@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  91. 91. What canceled rudeness effect? @rogerdooley @rogerdooley #brainfluenceAFD12 #Brainfluence Copyright 2013, Dooley Direct LLC
  92. 92. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  93. 93. Apologies really DO work. Apologize!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  94. 94. When you don’t apologize…@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  95. 95. Major airline vi Via Brian Solis@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  96. 96. Scarcity@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC Photo via Doniv.org
  97. 97. Vs.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  98. 98. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  99. 99. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  100. 100. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  101. 101. Scarcity + Social Proof!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  102. 102. Creating Scarcity@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  103. 103. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  104. 104. Use SCARCITY to make your offer more attractive.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  105. 105. Scarcity on Steroids@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  106. 106. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  107. 107. FTW@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  108. 108. Amp up SCARCITY EFFECT by showing decreasing availability.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  109. 109. Selling to Guys?@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  110. 110. Impatient & Short Term Emphasis -Margo Wilson and Martin Daly@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  111. 111. Take More Risks@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  112. 112. Attractive Photo = -4% Loan Interest Rate Marianne Bertrand et al, 2005@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  113. 113. Test Source: IonInteractive @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  114. 114. Source: IonInteractive@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  115. 115. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  116. 116. Convert more men with “mating triggers.”@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  117. 117. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  118. 118. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  119. 119. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  120. 120. Use simple fonts and language to minimize perceived effort.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  121. 121. If you remember just one thing from today…@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  122. 122. Change is constant and accelerating…@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  123. 123. Communication Huge Change in 50 Years@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  124. 124. Media Huge Change in 50 Years@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  125. 125. Social Mobile! Media! Big Data!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  126. 126. Our Brains NO Change in 50,000 Years!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  127. 127. Work with your customer’s brain and how it is wired!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  128. 128. Free Resources Neuromarketing Neurosciencemarketing.com/blog Brainy Marketing blogs.forbes.com/rogerdooley/ Inside Influence Report influenceatwork.com Dan Ariely Blog danariely.com Social Triggers Blog socialtriggers.com@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  129. 129. Neuromarketing & Web Persuasion Roger Dooley rogerdooley.com rogerd@dooleydirect.com Twitter: @rogerdooley linkedin.com/in/dooley/@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
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