Roger Dooley MIMA 2013 - Neuromarketing & Web Persuasion

1,625 views
1,487 views

Published on

Slides for Minnesota Interactive Marketers Association March 2013 event, Neuromarketing & Web Persuasion, presented by Roger Dooley, author of Brainfluence.

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,625
On SlideShare
0
From Embeds
0
Number of Embeds
189
Actions
Shares
0
Downloads
43
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Roger Dooley MIMA 2013 - Neuromarketing & Web Persuasion

  1. 1. Neuromarketing & Web Persuasion Roger Dooley rogerdooley.com rogerd@dooleydirect.com Twitter: @rogerdooley linkedin.com/in/dooley/@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  2. 2. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  3. 3. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  4. 4. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  5. 5. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  6. 6. 2004: NeuroscienceMarketing.com 2005: Blog: Neuromarketing@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  7. 7. 2011 - 2013 Brainy@rogerdooley #brainfluence Marketing Copyright 2013, Dooley Direct LLC
  8. 8. Evolution? Enlightenment?@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  9. 9. Honesty & Ethics Very High/High • Nurses – 85% • Engineers – 70% • Advertising – 11% • Sales – 8%@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  10. 10. CEO Trust • CFOs – 90% • CIOs – 90% • CMOs – 20%@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  11. 11. Why?@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  12. 12. Most Marketing & Sales Money Is Wasted.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  13. 13. “Half my advertising is wasted… “…if only I knew which half!”@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  14. 14. 95% of New Products@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  15. 15. 95% of New Products@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  16. 16. 98% of Direct Mail@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  17. 17. 98% of Direct Mail@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  18. 18. 98% of Sales Emails@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  19. 19. 98% of Sales Emails@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  20. 20. 93% of Sales Calls@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  21. 21. 93% of Sales Calls@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  22. 22. CEO Consumer@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  23. 23. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  24. 24. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  25. 25. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  26. 26. Iceberg: 88% Hidden Mind: 95% Subconscious (Lakoff & Johnson)@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  27. 27. Psychology & Social Science Stimulus Response Brain Neuroscience@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  28. 28. Psychology Neuroscience Economics Neuropsychology Neuroeconomics Neuromarketing@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  29. 29. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  30. 30. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  31. 31. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  32. 32. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  33. 33. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  34. 34. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  35. 35. Sensory Logic@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  36. 36. 70% Positive 40% Emotion Positive Emotion Sensory Logic@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  37. 37. Web-based@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  38. 38. Try a face reading demo: rgr.cc/yzAd4K (redirects to: http://www.affectiva.com/affdex/#pane_tryit )@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  39. 39. Forbes Consulting: Mindsight@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  40. 40. Quick! This brand makes you feel… (Concept only, NOT actual Mindsight images)@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  41. 41. Implicit Association & Latency Response@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  42. 42. Implicit Association & Latency Response ?@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  43. 43. Implicit Association & Latency Response 547 msec@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  44. 44. Latency Response@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  45. 45. Try an implicit association test: rgr.cc/w82nR9 (redirects to:https://implicit.harvard.edu/implicit/demo/ )@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  46. 46. Caution: science still emerging@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  47. 47. My Mission:@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  48. 48. Cut marketing waste – even a little!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  49. 49. Bring neuromarketing to the 99%!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  50. 50. Neuroscience Behavior Research Marketing Research Studies Actionable Advice@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  51. 51. Behavior Research@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  52. 52. Neuro-Nudges@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  53. 53. @rogerdooley #brainfluence Copyright 2013, | Daily Trojan LLC Jonathan Zhang Dooley Direct
  54. 54. Dog owners? Pet parents?@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  55. 55. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  56. 56. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  57. 57. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  58. 58. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  59. 59. Margaritas? Sure, I’ll have one!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  60. 60. Liking@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  61. 61. Show common interests, shared attributes with your customer to create “liking effect.”@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  62. 62. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  63. 63. Don’t bury these “liking cues” deep in your site!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  64. 64. Important Psychological Research Tool:@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  65. 65. $3@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  66. 66. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  67. 67. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  68. 68. “California” Wine • Ate more • Came back more@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  69. 69. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  70. 70. “Expensive” Wine• Tasted better• Lit up brain more@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  71. 71. Set high but realistic expectations to improve customer experience.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  72. 72. Socializing image credit: jessicaswanson.com@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  73. 73. The Ultimatum Game@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  74. 74. Ultimatum Game Results@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  75. 75. Effect of Social Conversation@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  76. 76. To increase sales and negotiation success, socialize first.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  77. 77. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  78. 78. Use vivid, sensory, emotional adjectives to engage the brain.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  79. 79. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  80. 80. The Doppelganger Effect Brand Preference@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  81. 81. Social Personalization@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  82. 82. The Doppelganger Effect @rogerdooley @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC#AFD12 #Brainfluence
  83. 83. St. Bonaventure University http://www.becomingextraordinary.net/ (Courtesy: Hobsons)@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  84. 84. St. Bonaventure University http://www.becomingextraordinary.net/@rogerdooley #brainfluence Copyright 2013,(Courtesy: Hobsons) Dooley Direct LLC
  85. 85. WunderlandMovies.de@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  86. 86. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  87. 87. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  88. 88. Playboy: http://youtu.be/isjPpbmnaYo Amazing use of Facebook data: http://www.takethislollipop.com/@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  89. 89. Untapped opportunity: Put your customer in the ad. @rogerdooley @rogerdooley #brainfluence#AFD12 #Brainfluence Copyright 2013, Dooley Direct LLC
  90. 90. Rudeness & Revenge@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  91. 91. What canceled rudeness effect? @rogerdooley @rogerdooley #brainfluenceAFD12 #Brainfluence Copyright 2013, Dooley Direct LLC
  92. 92. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  93. 93. Apologies really DO work. Apologize!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  94. 94. When you don’t apologize…@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  95. 95. Major airline vi Via Brian Solis@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  96. 96. Scarcity@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC Photo via Doniv.org
  97. 97. Vs.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  98. 98. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  99. 99. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  100. 100. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  101. 101. Scarcity + Social Proof!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  102. 102. Creating Scarcity@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  103. 103. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  104. 104. Use SCARCITY to make your offer more attractive.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  105. 105. Scarcity on Steroids@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  106. 106. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  107. 107. FTW@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  108. 108. Amp up SCARCITY EFFECT by showing decreasing availability.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  109. 109. Selling to Guys?@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  110. 110. Impatient & Short Term Emphasis -Margo Wilson and Martin Daly@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  111. 111. Take More Risks@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  112. 112. Attractive Photo = -4% Loan Interest Rate Marianne Bertrand et al, 2005@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  113. 113. Test Source: IonInteractive @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  114. 114. Source: IonInteractive@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  115. 115. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  116. 116. Convert more men with “mating triggers.”@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  117. 117. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  118. 118. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  119. 119. @rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  120. 120. Use simple fonts and language to minimize perceived effort.@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  121. 121. If you remember just one thing from today…@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  122. 122. Change is constant and accelerating…@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  123. 123. Communication Huge Change in 50 Years@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  124. 124. Media Huge Change in 50 Years@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  125. 125. Social Mobile! Media! Big Data!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  126. 126. Our Brains NO Change in 50,000 Years!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  127. 127. Work with your customer’s brain and how it is wired!@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  128. 128. Free Resources Neuromarketing Neurosciencemarketing.com/blog Brainy Marketing blogs.forbes.com/rogerdooley/ Inside Influence Report influenceatwork.com Dan Ariely Blog danariely.com Social Triggers Blog socialtriggers.com@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC
  129. 129. Neuromarketing & Web Persuasion Roger Dooley rogerdooley.com rogerd@dooleydirect.com Twitter: @rogerdooley linkedin.com/in/dooley/@rogerdooley #brainfluence Copyright 2013, Dooley Direct LLC

×