Marketing to the Mind - Pubcon, Las Vegas, 2012

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Presentation focuses on a single aspect of using "Brainfluence" - writing copy and creating content that engages the brain. Stories, adjectives, more.

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Marketing to the Mind - Pubcon, Las Vegas, 2012

  1. Neuromarketing & Using Brainfluence ™ Roger Dooley rogerdooley.com rogerd@dooleydirect.com@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  2. “PubCon?”@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  3. PubCon 2000@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  4. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  5. Social Networking Since 100 A.D.@rogerdooley #pubcon #brainfluence Photo via Pretty/Ugly Design Copyright 2012, Dooley Direct LLC
  6. Imagine a beer glass…@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  7. 7 min 12 min@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  8. 60% Slower!@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  9. But beware… “Imbibing Idiot Bias”@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  10. Photo with alcohol… Drops your IQ!@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  11. So what?@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  12. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  13. Iceberg: 88% Hidden Mind: 95% Subconscious (Lakoff & Johnson)@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  14. 500+ Million Websites@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  15. 50,000,000,000 Pages@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  16. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  17. Neuro-Nudges@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  18. SEO Your 50,000,000,000 Amazingly Engagement Well-Written Content Social Pages Sharing Action!@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  19. Copy@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  20. Engaging Copy@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  21. Tell Stories@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  22. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  23. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  24. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  25. Use a story to engage the reader’s brain. Ch. 67@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  26. Testimonials@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  27. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  28. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  29. Use story testimonials for maximum impact and memorability. Ch. 68@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  30. Magic Words@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  31. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  32. VS.@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  33. FREE Shipping! vs. 20¢@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  34. Use FREE offers instead of very cheap ones. Ch. 64@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  35. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  36. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  37. @rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  38. What small change did this? • Fair Price – Up 7% • Caring – Up 11% • Fair Treatment – Up 20% • Quality – Up 30% • Competency – Up 33%@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  39. “You can trust us to do the job for you.” Ch. 38@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  40. Adjectives@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  41. Adjectives = Evil? • Slow the reader? • Reduce impact of action words?@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  42. Adjectives = Evil? More adjectives ↓ Less social sharing -Dan Zarrella@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  43. Adjectives = Good! Sales +27% w/adjectives -Brian Wansink@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  44. • Traditional Cajun Red Beans w/Rice • Succulent Italian Seafood Filet • Tender Grilled Chicken • Homestyle Chicken Parmesan • Satin Chocolate • Grandma’s Zucchini Cookies@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  45. • Vivid • Sensory • Emotional/Nostalgic • Specific • Branded@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  46. rough Having a bad day? “Textural Metaphors”@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  47. “bad” “rough”@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  48. sharp polished bright heavy smooth slimy fuzzy@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  49. Use vivid, sensory, emotiona l adjectives to engage the brain. Ch. 66@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  50. “The most important word in the vocabulary of advertising is TEST.” -David Ogilvy@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  51. Free Resources Neuromarketing Neurosciencemarketing.com/blog Brainy Marketing blogs.forbes.com/rogerdooley/ Inside Influence Report influenceatwork.com Dan Ariely Blog danariely.com Social Triggers Blog socialtriggers.com@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC
  52. Neuromarketing & Using Brainfluence ™ Roger Dooley rogerdooley.com rogerd@dooleydirect.com@rogerdooley #pubcon #brainfluence Copyright 2012, Dooley Direct LLC

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