Leadership and corporate culture

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Leadership and corporate culture

  1. 1. 1 Leadership & Corporate Culture for paperJam Roger Claessens, Prof. UBI
  2. 2. 2 We are amongst « EXPERTS » This workshop will be a platform to share our experience
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  5. 5. 5 CORPORATE CULTURE = SHARED VALUES & GROUP BEHAVIOUR NORMS
  6. 6. Branding and corporate culture 6
  7. 7. SUBSTANCE ! TRAVAIL DE FOND 7
  8. 8. Would YOU love to be the first one that comes to mind? How would you achieve that? 8
  9. 9. 9 BRAND Different Promise Expectations ADN Design Culture Satisfaction
  10. 10. “ All great stories start with a white page ” Source: AUDI 10 A BRAND IS A STORY
  11. 11. « Values are best demonstrated as opposed to talk about it! » Richard Hytner, Saachi & Saatchi 11 The power of values
  12. 12. Defining corporate culture 12
  13. 13. Defining a corporate culture •Four major types –Adhocracy –Clan –Hierarchy –Market culture 13
  14. 14. In which category falls? • Google • Coca-Cola • Volkswagen • BGLBNPParibas • Speurkeess • Nespresso • Your preferred companies 14
  15. 15. A winning corporate culture 15
  16. 16. 16 A culture of excellence
  17. 17. A culture of self-efficiency17
  18. 18. A culture of listening18
  19. 19. 19 A culture of follow-up
  20. 20. 20 a winning corporate culture
  21. 21. Leadership and management 21
  22. 22. 22 « Every day in life, there is a new question. That is what keeps us going. »
  23. 23. 23 WHAT LEADERS DO They relentlessly upgrade their team They live and breathe their vision They exude positive energy and optimism They establish trust and transparency
  24. 24. 24 WHAT LEADERS DO They have to courage to take unpopular decisions They probe and push with a curiosity They set the example They celebrate
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  26. 26. How can the leader influence the culture? 26
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  28. 28. 28 MY VALUES & MY NORMS
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  31. 31. 31 Did you ever meet an entrepreneur who wanted to go bankrupt?
  32. 32. 32 DO I HAVE WHAT IT TAKES?
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  34. 34. WHAT MOTIVATES YOU? 34
  35. 35. DO YOU FEEL YOU THINK EFFECTIVELY? 35
  36. 36. DO YOU KNOW WHAT YOU NEED TO KNOW? 36
  37. 37. Lack of focus Wasted time Lack of sleep Meetings Bad decisions Discussions WHERE IS MY ENERGY GOING?
  38. 38. 38 BEING BUSY DOES NOT MEAN MAKING MONEY or INVOICING
  39. 39. 39 What is in it for me? What is going to generate added value?
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  42. 42. 42 HOW do your values contribute to YOUR reputation & business?
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  45. 45. 45 From California to North Carolina
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  47. 47. Website Twitter Facebook LinkedIn Blog 47
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  49. 49. Question • “Are you ready for the interview?” Answer •“I am born ready!” 49
  50. 50. contact@rogerclaessens.be 50

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