Web Is Dead 29 05 08

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My presentation at Webvisions 09. --- Roger …

My presentation at Webvisions 09. --- Roger
http://rogerblack.com

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  • 1. The web is dead! Webvisions Portland 23 May 2008
  • 2. THE DIRECTION OF THE INTERNET Long live the web! ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 2
  • 3. THE WEB IS DEAD The web is about links ★Hypertext markup language ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 3
  • 4. THE WEB IS DEAD Not a good thing for people with an attention deficit problem ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 4
  • 5. THE TRENDS Clients (players) are challenging the browser ★Flash, Silverlight ★Video ★Widgets ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 5
  • 6. THE TRENDS ★Search ★Community ★Social networking ★Blogs, citizen journalism ★Aggregated content ★Rich media ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 6
  • 7. MEANWHILE, THE MODEL HAS CHANGED One to many Publisher/ Producer/ Author Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ User User User User User User User User User User Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ User User User User User User User User User User ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 7
  • 8. THE WEB 2.0 MODEL Many to many User/ User/ User/ User/ User/ User/ User/ User/ User/ User/ Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer User/ User/ User/ User/ User/ User/ User/ User/ User/ User/ Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer User/ User/ User/ User/ User/ User/ User/ User/ User/ User/ Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer User/ BLACK ROGER : WEBVISIONS : PORTLAND User/ 2008 User/ : 23 MAY User/ User/ User/ User/ User/ User/ User/
  • 9. NEW PLATFORMS Multiple targets Publisher/ Producer/ Author MySpace/ Web RSS Magazine Newsletter Newspaper Facebook Radio Video TV Podcast Site(s) Feed /Twitter ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008
  • 10. USER-GENERATED CONTENT The flow is reversed The New Portal Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 10
  • 11. THE WEB IS TOO BIG Aggregating content ★PopURLS ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 11
  • 12. THE WEB IS TOO BIG Aggregating content ★PopURLS ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 11
  • 13. THE WEB IS TOO BIG Aggregating content ★iGoogle ★Yelp ★Netvibes ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12
  • 14. THE WEB IS TOO BIG Aggregating content ★iGoogle ★Yelp ★Netvibes ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12
  • 15. THE WEB IS TOO BIG Aggregating content ★iGoogle ★Yelp ★Netvibes ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12
  • 16. THE WEB IS TOO BIG Aggregating content ★iGoogle ★Yelp ★Netvibes ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12
  • 17. ENOUGH WITH THE LINKS! It’s all about the narrative. ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 13
  • 18. RICH INTERNET APPLICATIONS WPF: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14
  • 19. RICH INTERNET APPLICATIONS WPF: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14
  • 20. RICH INTERNET APPLICATIONS WPF: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14
  • 21. RICH INTERNET APPLICATIONS WPF: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14
  • 22. RIA’S Silverlight: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 15
  • 23. RIA’S Silverlight: New York Times Reader ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 15
  • 24. ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 16
  • 25. READABILITY Fitting the grid ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 17
  • 26. READABILITY Fitting the grid ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 17
  • 27. READABILITY Fitting the grid ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 17
  • 28. READABILITY WYSIWIG? ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 18
  • 29. READABILITY Pixel-aware ClearType WYSIWYG ClearType ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 19
  • 30. READABILITY Size for size ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 20
  • 31. RICH INTERNET APPLICATIONS Indigo: A digital magazine ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 21
  • 32. RICH INTERNET APPLICATIONS Indigo: A digital magazine ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 21
  • 33. DIGITAL MAGAZINES The next thing ★6 million page views per month An average of two spreads at a time ★90,000 subscribers ★Where 41% Mexico City 21% Monterrey 7% Guadalajara 31% Rest of Mexico ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 22
  • 34. THE US VERSION Flyp ★RIA experience ★One story at a time ★Only online capability ★Blogging and comments ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 23
  • 35. THE US VERSION Flyp ★RIA experience ★One story at a time ★Only online capability ★Blogging and comments ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 23
  • 36. NEXT STEPS And then? ★Live content ★Inline discussion ★User design ★Fix the fonts ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 24
  • 37. Thank you. rogerblack.com E-mail: roger@rogerblack.com