A1 Hello etc. This talk is called ..... We think it should be called “transforming a city from a museum” We are going to talk about technology because that's what we use. However the job of Wikimedia UK is part of a global movement to
C3 Wikimedia and our most famous project (Wikipedia) is full of big numbers. 3.7m articles in English, over 100 languages, over 10 m articles. Possibly the most amazing is that we have over 400 million different people visit our site every month. We are in the top ten web sites in the World .... And we are free!
You must include slide 33 as it explains who we are I still think no one cares about the split between the WMF and WMUK but it will fit under “Who” if you disagree
L12 Actually Derby museum’s article was unusually large before we started. In reality it not such a grand museum as Bristol's main museum or the M Shed but in cyberspace on Wikipedia it probably scored 6/10 for a museum
P16 Steve thinks we need more explanation of how QRpedia works
P16 supplemental You find a QR code in this case one for Derby Museum, you click on it with in this case a phone set to operate in Japanese and because of this Qrpedia displays not the English page, not a translation, but an article about this museum written by someone in Japan.
S19 wiki main page
W23 Three Derby articles on the French Wikipedias front page for 3 rd Sept And the Russian, Esperanto and English
X214 Listen to my words – its not on the slide Have you looked on Google maps .... Imagine you are abroad and you are using your phone to find a museum on a rainy day. Your son wants one with a crane that runs on wheels like the he saw in Transformers .... Where is the nearest to Bristol? Where does Google gets its data from? Your web site? I don’t think so The point here is that Slide 25 – again know what you mean (chance to elbow in Wikibooks) – also cannot see why Joe Public would want to ‘make a book’ so wondering whether there’s any point in this slide at all.... Joe Public does nt make books ..... New publishing Inc makes books and they need a picture of a museum. Lovely one from Bristol ... Shall I write and get permission from their permissions officer, negotiate the small print and pay their fee, insert an acknowledgement, remember who I bought it from when I resell the rights .... Or use this OK one from Derby?
Roger Bamkin and John Cummings Wikimedia UK This presentation is CC-BY-SA except for logos and screen prints which are Fair Use or used with permission Monmouth Shire Hall October 29th, 2011
Wikimedia’s Objective Founder Jimmy Wales said it ... Wikimedia UK is doing it too
Top Ten Global Websites – Our Impact <ul><li>Google No. 1. Is this where Monmouth wants to be? </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul><ul><li>Yahoo </li></ul><ul><li>Baidu.com </li></ul><ul><li>Blogger.com </li></ul><ul><li>Wikipedia This is us. We have 400 million users/ month </li></ul><ul><li>Windows Live </li></ul><ul><li>Twitter </li></ul><ul><li>QQ,com </li></ul><ul><li>Your customers, your tourists & your schools use Wikipedia </li></ul>
<ul><li>Foundation </li></ul><ul><li>Keep sites running </li></ul><ul><li>Employ central staff </li></ul><ul><li>Run global fundraising </li></ul><ul><li>Liaise with Volunteer community </li></ul><ul><li>Manage new initiatives </li></ul><ul><li>Encourage outreach by chapters </li></ul><ul><li>Wikimedia UK </li></ul><ul><li>Promotes values of the Foundation </li></ul><ul><li>One of 40 national chapters </li></ul><ul><li>Support freely licensed material </li></ul><ul><li>Member-based & volunteer-run </li></ul><ul><li>Donor-sourced budget </li></ul><ul><li>Non-profit seeking charitable status </li></ul><ul><li>In 3 rd year as an organisation </li></ul><ul><li>Encourage outreach </li></ul>Who are we?
Monmouth <ul><li>Mike Booth – Shire Hall </li></ul><ul><li>Grahame Thomas +1, Monmouth Civic Society </li></ul><ul><li>Stuart Wilson: Monmouth Arch. Society </li></ul><ul><li>Paul Matthews : Monmouthshire CEO </li></ul><ul><li>Andrew Helme: Manager of Monmouth Museum </li></ul><ul><li>Anthea Dewhurst: Town Councillor </li></ul><ul><li>Jenna Buss: Countryside Council for Wales </li></ul><ul><li>Sue Miles: Monmouth History and Field Society </li></ul><ul><li>Roger Bamkin, John Cummings, Steve Virgin Wikimedia UK </li></ul>
Why now? Wikimedia UK have a new invention - QRpedia We have tried it in a Museum, An Art Exhibition and Photo exhibition. The Domesday Book, The Magna Carta, Joan Miro’s best art works and the whole of Derby Museum use this. Its working in England, Spain, Russia and the U.S.A. Wikimedia UK knows how to do crowdsourcing, but we have little involvement with the Welsh language (but we have done Catalan). We have been on Spanish TV – We want UK TV
<ul><li>Town map </li></ul><ul><li>Shop list </li></ul><ul><li>Nelson’s Prayer </li></ul><ul><li>Street signs </li></ul><ul><li>John Jarvis </li></ul>Add them to existing signs..... 1 2 5 4 3
How the world saw Derby Museum Derby Museum The wiki article was OK Derby Museum is a small regional museum On Wikipedia In Reality
Wikipedians & Derby Museum curators met Derby Museum article now mentioned ~ 40 objects. It was bigger. And better After one meeting As a result of the meetings We wrote 10-20 articles The Derby Museum article spread quickly to a dozen languages
We did write some articles But we wanted to do more ... We don’t want to write a few articles about Monmouth ....
In Derby Museum we wanted to do something better We wanted to use QR codes in addition to labels We installed QR codes in Derby museum on sample objects So, visitors were reading facts not written by curators Both Wikipedians and curators could edit the Wikipedia page QR Code Devised in 1994 it is used in UK as a gimmick, but is being adopted by business
QRpedia supplies Wikipedia pages in any language <ul><li>QRpedia Code </li></ul><ul><li>First used at Derby Museums in April. </li></ul><ul><li>Allows mobile access to the Wikipedia page in your language </li></ul>By April all QR codes replaced We created a web site to receive the QRpedia requests The website recognises the language of the users phone It redirects to the correct article in the language defined by the phone How
How does QRpedia work? We will ... ... And you can do it NOW! But where will we find all the extra text in French, German , Polish etc? How
So we set up the ‘Wright Challenge’ Prizes of some books and a £50 book voucher Competition advertised on 141 Wikipedias (not everyone speaks English) Launched on May 1 st In the first week we had 100 articles in new languages The response was brilliant Wright Challenge Launched in May
“ Collateral damage” <ul><li>The Wikipedia article about “Derby” is now in 60 languages. Most objects now have a QRpedia code </li></ul><ul><li>However: </li></ul><ul><li>Nearby bridges got articles, churches, the library next door, castles, archaeological sites and in different languages </li></ul><ul><li>Paintings that people thought were in Derby (but are not) got articles </li></ul><ul><li>Paintings that were in storage got articles </li></ul><ul><li>People who worked for the museum in the 19th century got articles </li></ul>Benefit ^ Derby Museum Video
We made the front pages of the main Wikipedias This will result in more hits to Derby Museum’s webpage Fulfils mission to educate and share knowledge Raises interest in & status of any city across the world
14,000 English people read about this painting The article was written in French ... was translated into English ... and then into Russian ... onto the Russian main page Where 53,000 read about it
3 rd Sept - Joseph Wright Day How We were on four main pages So .... ? The Mayor gave out prizes to people in Indonesia, Russia ... Derby was mentioned 3 times on the French Wikipedia front page
Improving a town’s Google position on the web Optimisation is done using links. Derby Museum=1200 Google uses the number of links to decide how important a page is. On non-English Wiki s-best UK museum will not be National Museum of Wales
Can we put Monmouth on the map? Can you see Monmouth Shire Hall on the French map?
What now? <ul><li>Risks </li></ul><ul><li>Council not involved – meeting on 28 th - </li></ul><ul><li>No internal champion - ? Memo of Understanding </li></ul><ul><li>John Cummings get offered a job- obtain funding </li></ul><ul><li>Lack of challenge – 1000 codes inc. museums </li></ul><ul><li>Run out of notable objects – do Monmouthshire? </li></ul><ul><li>Resource – meeting on 28 th then train wiki trainers </li></ul><ul><li>Smart phone – train school children and shop workers </li></ul><ul><li>License issues – get council, museum to agree that default is “yes” </li></ul><ul><li>Societies agree that they can “sell” more by sharing </li></ul><ul><li>Prizes must have status. < £1,000 </li></ul>
Enthusiasm, Optimism and ... MonmouthpediA Welsh University Welsh Wiki Argentina Not Litter Trial it Defend Maintenance WMUK => forever Worker educ. Training Schools? Groups? Media Agree Wikimedia UK Council Challenge SMART 1,000 in Welsh/English By Spring Equinox Funding WMUK Council And ... Resource People Images Text Businesses Phones Lobbyists? Qrpedia
QR code statistics • Worldwide usage on growth path: Q3/2011 growing by 20.0% over Q2/2011, with daily scans coming from 141 different countries around the world • Barcode usage in North America continues to expand in Q3 with 42.1% growth in the USA and 35.1% growth in Canada compared to Q2/2011 • QR Code activity in the Spain and Australia showed a significant growth in Q3 of 66.5%, and 50.9% respectively over Q2/2011 • In the Czech Republic, the continues activity of our partners Seznam (http://www.seznam.cz ) to promote QR Codes resulted a 65.6% growth in Q3 compared to Q2/2011 http://www.whatsnextblog.com/
Things to do Create a list of every notable thing in Monmouth – shops? Work out how to fix 1,000 codes Work out permissions for 1,000 codes Put “attribution only” on useful text and pictures Organise Wikipedia writing evenings Check every school child can access a QR code Get translations of every article Be bold (and prepare for fame and fortune)