<ul><li>Website & E-Commerce Solutions </li></ul>© Sunshine HQ Ltd 2009
Sunlight HQ™ is a powerful  retail platform  built to maximise profit from digital and physical product sales, subscriptio...
-  Tailored or off the shelf  website  &  e-commerce  solutions - Cutting edge  creative  design - Innovative visitor enha...
Features <ul><li>Convert hits into income  in order to  maximise your profits:   </li></ul><ul><li>- On demand, subscripti...
Sunlight HQ © Sunshine HQ Ltd 2009
<ul><li>-  Convenient one click ordering </li></ul><ul><li>- Sophisticated flash players </li></ul><ul><li>- Advanced sear...
Visitor Enhancement <ul><li>-  Advanced widgets  </li></ul><ul><li>- Fan builder mailboxes </li></ul><ul><li>- Deep links ...
Digital Infrastructure <ul><li>Robust infrastructure  to support the most demanding projects:  </li></ul><ul><li>- Interne...
Analytics & Reporting <ul><li>Make the  right decisions  with the right information:  </li></ul><ul><li>- Google & server ...
Brief:  Website – Brit Asia TV <ul><li>-  Design & build website to run in parallel with TV station </li></ul><ul><li>- Co...
Solution:  Website – Brit Asia TV © Sunshine HQ Ltd 2009
Brief:  Store – Little Power Records <ul><li>-  Design & build bespoke e-commerce platform & seamlessly integrate into the...
Solution:  Store – Little Power Records © Sunshine HQ Ltd 2009
<ul><li>Social Media Services </li></ul>© Sunshine HQ Ltd 2009
Social Media Services <ul><li>-  Monetise your social networks  </li></ul><ul><li>- Blog profile, bespoke design & coding ...
Brief:  The Mixmag Tour – I AM ONE <ul><li>- Integrated social network </li></ul><ul><li>- Bespoke Myspace design & coding...
Solution:  Mixmag Tour – I AM ONE © Sunshine HQ Ltd 2009
<ul><li>Additional Services </li></ul>© Sunshine HQ Ltd 2009
Additional Services -  Audio & visual digitisation - Digital sample creation  - Content, data & order management - Retail ...
Digital Distribution © Sunshine HQ Ltd 2009
We work to deliver digital content to the most  prominent  places. We nurture relationships to provide a smooth and added ...
<ul><li>Digital Sales Predicted to Triple Market Share </li></ul>Key Market Indicator (Source: Jupiter Research 2008)
Service Provisions <ul><li>-  Deliver content globally to the major on-line stores and download sites </li></ul><ul><li>Pr...
Artist Roster Snapshot – Hip Hop © Sunshine HQ Ltd 2009
Online Marketing Services © Sunshine HQ Ltd 2009
Sunshine HQ develops and manages the best online marketing solutions   that  connect you with your audience  and  drive tr...
We provide you with a  competitive advantage . Our strategic marketing campaign management ensures  pure synergy  between ...
Download Sales Growth © Sunshine HQ Ltd 2009 (Source: Jupiter Research 2008)
Subscription Sales Growth (Source: Jupiter Research 2008)
Key Market Indicators © Sunshine HQ Ltd 2009 2007 (Source: Jupiter Research 2008)
Expected Audience Profile © Sunshine HQ Ltd 2009 (Source: Jupiter Research 2008)
Search Engine Marketing <ul><li>We oversee all  search engine marketing  needs, including pay per click campaigns (adwords...
Key Market Indicator © Sunshine HQ Ltd 2009 (Source: Jupiter Research 2008)
Additional Initiatives <ul><li>We also take care of  social media optimisation ,  Email marketing  and to really intensify...
Video Pre Roll <ul><li>Video pre rolls  allow us to strategically  push the brands  </li></ul><ul><li>that we are marketin...
Specific Branding © Sunshine HQ Ltd 2009 We treat each release as it’s own “brand” and social media is the ideal medium to...
Promotions using Social Media © Sunshine HQ Ltd 2009 We also  push  promo codes via social media relating to each brand, i...
Offline Data Tracking © Sunshine HQ Ltd 2009   We also use these approaches to  enhance traditional PR and Media  based ca...
<ul><li>We strategically  target  ad placements and negotiate directly  with many leading media channel networks including...
YouTube Homepage Advertising © Sunshine HQ Ltd 2009 USA - 77.5 Million unique monthly visitors - 4th Largest Audience on t...
YouTube Homepage Advertising © Sunshine HQ Ltd 2009 Europe Impressions (Est) UK 8,700,000 France 4,400,000 Germany 9,200,0...
Innovation & Technology © Sunshine HQ Ltd 2009
Innovation & Technology <ul><li>Sunshine HQ Technology Centre is a 30 strong team of experienced  software developers  and...
Programming Resource <ul><li>Database design and development </li></ul><ul><li>.NET software development </li></ul><ul><li...
Robust Infrastructure <ul><li>Intensively-managed maximum security servers </li></ul><ul><li>Global content distribution n...
Brief:  Social Network Site - Dotoo <ul><li>-  Design & build multi purpose lifestyle site </li></ul><ul><li>- Research so...
Solution:  Social Network Site - Dotoo © Sunshine HQ Ltd 2009
Sunshine HQ 2010 Focus….. <ul><li>Reduce global piracy </li></ul><ul><li>Re-monetise content through convenience & impulse...
Sunlight HQ™ + 2D Barcodes © Sunshine HQ Ltd 2009
Sunlight HQ™ + 2D Barcodes <ul><li>Expand Sunlight HQ™ capabilities to integrate 2D barcode  technologies  </li></ul><ul><...
Contact Us © Sunshine HQ Ltd 2009 Marketing, web & E-commerce [email_address]   Publishing & Sync: [email_address]   Distr...
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Sunshine Hq Slideshow

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Specialist services include Publishing, Synchronisation, Digital Distribution, E-Commerce and Internet Solutions, Online Marketing, Label Management, Licensing, and Bespoke Technological Development including Architecture, Mobile, Desktop and Internet applications.

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Sunshine Hq Slideshow

  1. 2. <ul><li>Website & E-Commerce Solutions </li></ul>© Sunshine HQ Ltd 2009
  2. 3. Sunlight HQ™ is a powerful retail platform built to maximise profit from digital and physical product sales, subscriptions and promotions via own-branded websites & retail stores. Website & E-Commerce Solutions © Sunshine HQ Ltd 2009
  3. 4. - Tailored or off the shelf website & e-commerce solutions - Cutting edge creative design - Innovative visitor enhancement modules - Online campaign management Website & E-Commerce Solutions © Sunshine HQ Ltd 2009
  4. 5. Features <ul><li>Convert hits into income in order to maximise your profits: </li></ul><ul><li>- On demand, subscription, ad funded models supported </li></ul><ul><li>- Digital, physical products & tickets through single checkout </li></ul><ul><li>- Bespoke payment gateway integration </li></ul><ul><li>- Unlimited products automatically populated </li></ul><ul><li>- Power streaming </li></ul><ul><li>- Territory & continent restriction </li></ul><ul><li>- Flexible discount structures </li></ul><ul><li>- Advanced stock control systems & integration </li></ul><ul><li>- Promotional stores using voucher redemption codes </li></ul><ul><li>- Mobile compatible </li></ul>© Sunshine HQ Ltd 2009
  5. 6. Sunlight HQ © Sunshine HQ Ltd 2009
  6. 7. <ul><li>- Convenient one click ordering </li></ul><ul><li>- Sophisticated flash players </li></ul><ul><li>- Advanced search functions </li></ul><ul><li>- Multiple payment gateways </li></ul><ul><li>- Rate this release system </li></ul><ul><li>- Multiple languages </li></ul><ul><li>- Send to friend (s) </li></ul><ul><li>- Gift to friend (s) </li></ul><ul><li>- Pre-sales system </li></ul><ul><li>- Instant messenger </li></ul><ul><li>- Dual download to mobile and computer simultaneously </li></ul>Visitor Enhancement © Sunshine HQ Ltd 2009
  7. 8. Visitor Enhancement <ul><li>- Advanced widgets </li></ul><ul><li>- Fan builder mailboxes </li></ul><ul><li>- Deep links </li></ul><ul><li>- Recently viewed </li></ul><ul><li>- Recommendations </li></ul><ul><li>- Personal playlists </li></ul><ul><li>- Social network embedded store </li></ul><ul><li>- Podcasting </li></ul><ul><li>- SMS & MMS bulk texting </li></ul><ul><li>- Email receipt customisation </li></ul>© Sunshine HQ Ltd 2009
  8. 9. Digital Infrastructure <ul><li>Robust infrastructure to support the most demanding projects: </li></ul><ul><li>- Internet super highway (Global CDN) </li></ul><ul><li>- Intensively managed maximum security servers </li></ul><ul><li>- Total back office information flow & 3 rd party integration </li></ul><ul><li>- Update products, pricing & promotions with user friendly dashboard </li></ul><ul><li>- PRS online music license </li></ul><ul><li>- Chart reporting sales </li></ul><ul><li>- Modular .NET software </li></ul>© Sunshine HQ Ltd 2009
  9. 10. Analytics & Reporting <ul><li>Make the right decisions with the right information: </li></ul><ul><li>- Google & server log analytics </li></ul><ul><li>- Advanced demographic & behavioral analytics (statistical </li></ul><ul><li>reporting of sales & traffic) </li></ul><ul><li>- Identify adaptations required with store key performance Indicators </li></ul><ul><li>- Geographical reports </li></ul><ul><li>- Monthly accounting </li></ul>© Sunshine HQ Ltd 2009
  10. 11. Brief: Website – Brit Asia TV <ul><li>- Design & build website to run in parallel with TV station </li></ul><ul><li>- Cool, on brand design </li></ul><ul><li>- Ad funded framework </li></ul><ul><li>- State of the art content management system </li></ul><ul><li>- Viral Flash video player </li></ul><ul><li>- LIVE power streaming (Buffering faster than the play) </li></ul><ul><li>- Voting functionality </li></ul><ul><li>- Create music chart </li></ul>© Sunshine HQ Ltd 2009
  11. 12. Solution: Website – Brit Asia TV © Sunshine HQ Ltd 2009
  12. 13. Brief: Store – Little Power Records <ul><li>- Design & build bespoke e-commerce platform & seamlessly integrate into the website </li></ul><ul><li>- Develop brand identity </li></ul><ul><li>- Product bundling & discount capabilities </li></ul><ul><li>- Multi format digital audio, physical, tickets & merch sales </li></ul><ul><li>- Voucher (pin code redemption) system </li></ul><ul><li>- Integrated bespoke mail out system </li></ul><ul><li>- Pre sales mechanic </li></ul><ul><li>- State of the art dashboard plus retail & web stats </li></ul>© Sunshine HQ Ltd 2009
  13. 14. Solution: Store – Little Power Records © Sunshine HQ Ltd 2009
  14. 15. <ul><li>Social Media Services </li></ul>© Sunshine HQ Ltd 2009
  15. 16. Social Media Services <ul><li>- Monetise your social networks </li></ul><ul><li>- Blog profile, bespoke design & coding </li></ul><ul><li>- Strategic network integration </li></ul><ul><li>- HTML & flash development & customisation </li></ul><ul><li>- Mailbox data capture </li></ul><ul><li>- Blogging & fan database organisation </li></ul><ul><li>- White label social networks & communities </li></ul><ul><li>- Embedded stores & widgets </li></ul><ul><li>- Ongoing management & administration </li></ul>© Sunshine HQ Ltd 2009
  16. 17. Brief: The Mixmag Tour – I AM ONE <ul><li>- Integrated social network </li></ul><ul><li>- Bespoke Myspace design & coding </li></ul><ul><li>- Data capture mailboxes </li></ul><ul><li>- Integrate & back link network </li></ul><ul><li>- Artist & label sites </li></ul>© Sunshine HQ Ltd 2009
  17. 18. Solution: Mixmag Tour – I AM ONE © Sunshine HQ Ltd 2009
  18. 19. <ul><li>Additional Services </li></ul>© Sunshine HQ Ltd 2009
  19. 20. Additional Services - Audio & visual digitisation - Digital sample creation - Content, data & order management - Retail management & e-commerce intensive care packs - Metadata creation & management - Barcode & ISRC generation - Track registrations - Release schedule management - Press kit production - Release/campaign coordination - Flash banner ad creation - Consultancy © Sunshine HQ Ltd 2009
  20. 21. Digital Distribution © Sunshine HQ Ltd 2009
  21. 22. We work to deliver digital content to the most prominent places. We nurture relationships to provide a smooth and added value service to aggregate to retailers worldwide . So, where’s the digital market going?... Digital Distribution
  22. 23. <ul><li>Digital Sales Predicted to Triple Market Share </li></ul>Key Market Indicator (Source: Jupiter Research 2008)
  23. 24. Service Provisions <ul><li>- Deliver content globally to the major on-line stores and download sites </li></ul><ul><li>Priority processing and delivery tailored to specific needs </li></ul><ul><li>Quarterly accounting </li></ul><ul><li>Strategic release management planning </li></ul><ul><li>Synchronisation service opt In </li></ul><ul><li>Dedicated account management </li></ul><ul><li>Secure and efficient ingestion and delivery system </li></ul><ul><li>No additional fees or charges </li></ul><ul><li>Audiobooks & video content </li></ul>© Sunshine HQ Ltd 2009
  24. 25. Artist Roster Snapshot – Hip Hop © Sunshine HQ Ltd 2009
  25. 26. Online Marketing Services © Sunshine HQ Ltd 2009
  26. 27. Sunshine HQ develops and manages the best online marketing solutions that connect you with your audience and drive traffic in order to maximise your profits . © Sunshine HQ Ltd 2009 Online Marketing Services
  27. 28. We provide you with a competitive advantage . Our strategic marketing campaign management ensures pure synergy between offline to online. P.S we love stats… Campaign Management
  28. 29. Download Sales Growth © Sunshine HQ Ltd 2009 (Source: Jupiter Research 2008)
  29. 30. Subscription Sales Growth (Source: Jupiter Research 2008)
  30. 31. Key Market Indicators © Sunshine HQ Ltd 2009 2007 (Source: Jupiter Research 2008)
  31. 32. Expected Audience Profile © Sunshine HQ Ltd 2009 (Source: Jupiter Research 2008)
  32. 33. Search Engine Marketing <ul><li>We oversee all search engine marketing needs, including pay per click campaigns (adwords), contextual search advertising and search engine optimisation. For us it is as much about saving costs as it is increasing your income . </li></ul><ul><li>We work closely with Google account managers. Why? </li></ul>© Sunshine HQ Ltd 2009
  33. 34. Key Market Indicator © Sunshine HQ Ltd 2009 (Source: Jupiter Research 2008)
  34. 35. Additional Initiatives <ul><li>We also take care of social media optimisation , Email marketing and to really intensify a campaign, we run video pre rolls and strategic URL targeting (OK, we call it piggy backing ). </li></ul>© Sunshine HQ Ltd 2009
  35. 36. Video Pre Roll <ul><li>Video pre rolls allow us to strategically push the brands </li></ul><ul><li>that we are marketing in front of vast, demographically correct </li></ul><ul><li>audiences , that visit a number of highly visible top level websites. </li></ul><ul><li>This is TV advertising for the 21 st century and ideal for the music industry. </li></ul>© Sunshine HQ Ltd 2009
  36. 37. Specific Branding © Sunshine HQ Ltd 2009 We treat each release as it’s own “brand” and social media is the ideal medium to push awareness into the minds of potential consumers.   We then capture these people passively searching Google for more info and deliver them direct to the store, ready to buy. Thus helping a natural ranking to cost effectively drive traffic.  
  37. 38. Promotions using Social Media © Sunshine HQ Ltd 2009 We also push promo codes via social media relating to each brand, inducing a Google search on these promo codes. We then deliver them straight to the store related to the promotion.  
  38. 39. Offline Data Tracking © Sunshine HQ Ltd 2009   We also use these approaches to enhance traditional PR and Media based campaigns to increase revenue and quantify the best PR and Media routes to reduce costs.
  39. 40. <ul><li>We strategically target ad placements and negotiate directly with many leading media channel networks including Sky, Fox, Myspace, Global Radio and YouTube…. </li></ul>Ad purchase & placement
  40. 41. YouTube Homepage Advertising © Sunshine HQ Ltd 2009 USA - 77.5 Million unique monthly visitors - 4th Largest Audience on the web - No.1 Entertainment site on the web - Average of 53 mins on site per month - Active reach: 47.4% - Universe reach: 34.5%
  41. 42. YouTube Homepage Advertising © Sunshine HQ Ltd 2009 Europe Impressions (Est) UK 8,700,000 France 4,400,000 Germany 9,200,000 Spain 4,000,000 Italy 5,500,000 Netherlands 2,800,000 Poland 3,400,000 Ireland 500,000 Russia 600,000 Sweden 1,800,000
  42. 43. Innovation & Technology © Sunshine HQ Ltd 2009
  43. 44. Innovation & Technology <ul><li>Sunshine HQ Technology Centre is a 30 strong team of experienced software developers and database architects . It continues to lead the cutting edge of the digital world and is built on a robust technological infrastructure . </li></ul>
  44. 45. Programming Resource <ul><li>Database design and development </li></ul><ul><li>.NET software development </li></ul><ul><li>Rich interactive PDF design & development </li></ul><ul><li>Action scripting </li></ul><ul><li>Mobile application development (Apps) </li></ul><ul><li>System architecture </li></ul><ul><li>SQL database construction </li></ul><ul><li>Content management software development </li></ul><ul><li>CSS, PHP & HTML development </li></ul><ul><li>E-mail management </li></ul>© Sunshine HQ Ltd 2009
  45. 46. Robust Infrastructure <ul><li>Intensively-managed maximum security servers </li></ul><ul><li>Global content distribution network </li></ul>© Sunshine HQ Ltd 2009
  46. 47. Brief: Social Network Site - Dotoo <ul><li>- Design & build multi purpose lifestyle site </li></ul><ul><li>- Research social network market </li></ul><ul><li>- Software specification requirement </li></ul><ul><li>- Database architecture </li></ul><ul><li>- Scalable .NET coding construction </li></ul><ul><li>- Unique functionality </li></ul><ul><li>- Create white label licensing framework & opportunities </li></ul><ul><li>- Instant Messenger </li></ul><ul><li>- VOIP </li></ul>© Sunshine HQ Ltd 2009
  47. 48. Solution: Social Network Site - Dotoo © Sunshine HQ Ltd 2009
  48. 49. Sunshine HQ 2010 Focus….. <ul><li>Reduce global piracy </li></ul><ul><li>Re-monetise content through convenience & impulse </li></ul><ul><li>Increase the financial output of music, media & entertainment industries </li></ul><ul><li>Slash industry costs & marketing spends </li></ul><ul><li>Increase industry return on investment </li></ul><ul><li>Use global brands, products & services with our technologies to fully exploit creative content </li></ul><ul><li>Bridge the online & offline world </li></ul><ul><li>- How?........ </li></ul>© Sunshine HQ Ltd 2009
  49. 50. Sunlight HQ™ + 2D Barcodes © Sunshine HQ Ltd 2009
  50. 51. Sunlight HQ™ + 2D Barcodes <ul><li>Expand Sunlight HQ™ capabilities to integrate 2D barcode technologies </li></ul><ul><li>Turn every camera phone in the world into a checkout </li></ul><ul><li>Track offline marketing activity to induce money saving efficiencies </li></ul><ul><li>Capture market data </li></ul><ul><li>Increase turnover by one click technology, inducing impulse buys </li></ul><ul><li>Capitalise on live events </li></ul><ul><li>Inform consumers and/or sell content </li></ul>© Sunshine HQ Ltd 2009
  51. 52. Contact Us © Sunshine HQ Ltd 2009 Marketing, web & E-commerce [email_address] Publishing & Sync: [email_address] Distribution & Label Services: [email_address] Innovation & Technology: [email_address] General Enquiries: [email_address] Managing Director: [email_address] The Kroto Innovation Centre, Nanoscience & Technology Centre Broad Lane, Sheffield, S3 7HQ +44 (0) 114 213 1830
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