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Everyone is born with the ability to influence others, and be influenced by others. Some however, have studied the science. Robert Cialdini is one of these. His 6 principles guide all influence....

Everyone is born with the ability to influence others, and be influenced by others. Some however, have studied the science. Robert Cialdini is one of these. His 6 principles guide all influence.
This is an illustration, in 5 mins, a lightning talk, 20 slides 15 secs per slide, of how Apple used these principles to sell an iPad to a one Microsoft Evangelist.

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persuasion technical evangelism robert cialdini ipad influence microsoft apple consulting cialdini

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