A Lap Around Cialdini

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Everyone is born with the ability to influence others, and be influenced by others. Some however, have studied the science. Robert Cialdini is one of these. His 6 principles guide all influence.
This is an illustration, in 5 mins, a lightning talk, 20 slides 15 secs per slide, of how Apple used these principles to sell an iPad to a one Microsoft Evangelist.

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A Lap Around Cialdini

  1. 1. Influence
  2. 2. A lap Around Cialdini
  3. 3. How Apple sold an iPad to a Microsoft Evangelist
  4. 4. Leading by example...
  5. 5. ...An example of Leadership
  6. 6. 2 Million can't be wrong...
  7. 7. Especially when...
  8. 8. They're people just like me...
  9. 9. And you just can't get it...
  10. 10. ...for love nor money
  11. 11. Just make that stuff exclusive
  12. 12. I like the Apple Genius...
  13. 13. ...they like Me!!!
  14. 14. Making Public Commitments
  15. 15. Just playing in public
  16. 16. Nada Nothing Zi p Z e ro ZILCH Apple gave me nothing...
  17. 17. But wait...
  18. 18. Consensus Authority Scarcity
  19. 19. Reciprocity Liking Consistency

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