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Introduction to Google Analytics: Beginners Guide
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Introduction to Google Analytics: Beginners Guide

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My presentation for Gdays Pampanga 2014 event hosted by Google Business Group Angeles about a simple walk through on Google Analytics history, advantage and interface for beginners.

My presentation for Gdays Pampanga 2014 event hosted by Google Business Group Angeles about a simple walk through on Google Analytics history, advantage and interface for beginners.

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  • curious..where did you get the template from?
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  • 1. Roel Jan Manarang Director of Marketing North Social Media www.northsocialmedia.com INTRODUCTION TO GOOGLE ANALYTICS A BEGINNER’S GUIDE
  • 2. ABOUTROELMANARANG 2008 Blogger 2010 Marketing Manager 2009 Sales Consultant 2011 Online Marketing 100+ BUSINESSES X 20 COUNTRIES Serving the most iconic brands APPROVED FACEBOOK SME AGENCY PROGRAM South East Asia PRESIDENT PAMPANGA CHAPTER SEO Organization Philippines TOP 1 SALES AND MARKETING EXPERT Elance Rankings 2011 - Present 01 FOUNDER AND CHIEF EXECUTIVE OFFICER North Social Media www.northsocialmedia.comwww.northsocialmedia.com
  • 3. INTRODUCTION TO GOOGLE ANALYTICS ABEGINNER’S GUIDE
  • 4. GOOGLE ANALYTICS A BRIEF HISTORY SPRING 2005 ORIGINALLY DEVELOPED FROM THE URCHIN ON DEMAND SOFTWARE THAT GOOGLE ACQUIRED NOVEMBER 2005 FIRST GOOGLE BRANDED VERSION RELEASED 2006 IDEAS FROM ADAPTIVE PATH PRODUCT - MEASURE MAP WERE INTEGRATED INTO GOOGLE ANALYTICS WHEN GOOGLE ACQUIRED THEM MID-AUGUST 2006 INITIAL RELEASE & FULLY AVAILABLE TO USERS APRIL 2011 NEW VERSION OF GOOGLE ANALYTICS
  • 5. 04 Powerful WHYUSEANALYTICS Easy to use Free Program Integrates with other Google Products www.northsocialmedia.comwww.northsocialmedia.com
  • 6. GOOGLE ANALYTICS SECTIONS AUDIENCE |ACQUISITION |BEHAVIOR | CONVERSIONS |CUSTOM REPORTS
  • 7. AUDIENCE 06www.northsocialmedia.comwww.northsocialmedia.com DATE METRIC GRAPH SESSIONS | USERS | PAGEVIEWS PAGES/SESSIONS | AVG. SESSION DURATION BOUNCE RATE | % NEW SESSIONS NEW VS. RETURNING VISITOR PIE CHART DEMOGRAPHICS SYSTEM MOBILE SEGMENTS SUB SECTION
  • 8. ACQUISITION 07www.northsocialmedia.comwww.northsocialmedia.com SUB SECTIONS CHANNELS ALL TRAFFIC ALL REFERRALS CAMPAIGNS KEYWORDS COST ANALYSIS ADWORDS SOCIAL SEARCH ENGINE OPTIMIZATION DATE SEGMENTS PRIMARY DIMENSION GOAL OPTION
  • 9. BEHAVIOR 08www.northsocialmedia.comwww.northsocialmedia.com DATE METRIC GRAPH SEGMENTS SUB SECTIONS BEHAVIOR FLOW SITE CONTENT SITE SPEED SITE SEARCH EVENTS ADSENSE EXPERIMENTS IN-PAGE ANALYTICS
  • 10. CONVERSIONS 09www.northsocialmedia.comwww.northsocialmedia.com CATEGORIES GOALS ECOMMERCE 4 TYPE OF GOALS DESTINATION DURATION PAGES/SCREENS PER SESSION EVENT
  • 11. CUSTOM REPORTS 10www.northsocialmedia.comwww.northsocialmedia.com
  • 12. QUESTIONS AND ANSWERS www.northsocialmedia.com Twitter @NorthSMedia Facebook NorthSMedia Pinterest NorthSMedia e. hello@northsocialmedia.com

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