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Apresentação
WHY?

good things start on monday

© Monday 2013 | Todos os direitos reservados

Jul 2013
Monday is a full service
digital and interactive agency.

© Monday 2013 | Todos os direitos reservados

Jul 2013
We’re a team of designers,
builders & thinkers who craft
digital experiences.

© Monday 2013 | Todos os direitos reservado...
We love marketing and
technology and believe in their
power at the service of brands.

© Monday 2013 | Todos os direitos r...
We are passionate about
creativity and we use it to
engage with our client's
customers.

© Monday 2013 | Todos os direitos...
We have in house a highly
competent team of developers
trained to create from scratch,
program and install any web
based a...
Our team has the know-how
and the multidisciplinarity to
deliver any project on time, on
budget and with top quality.

© M...
HOW?

good things start on monday

© Monday 2013 | Todos os direitos reservados

Jul 2013
Our goal is to take our clients
to a new dimension, through
the combination of six very
strong skills:
_Research
_Strategi...
“If you do what you love, you'll
never work a day in your life.”
We do:
_Digital Marketing and Advertising
_Social Media a...
X-RAY

MEASURE

DREAM

OUR DIGITAL
APPROACH
IMPLEMENT

PLAN

CREATE

© Monday 2013 | Todos os direitos reservados

Jul 201...
OUR METHOD
ATTRACT
_media
_viral
_endorsement
_in store

© Monday 2013 | Todos os direitos reservados

ENGAGE
_websites
_m...
WHAT?

good things start on monday

© Monday 2013 | Todos os direitos reservados

Jul 2013
M&M’s
_content creation
_community management

Throughout the M&M's Wanted
campaign, released worldwide in
several media, ...
PROMOFANS
_software development

In terms of Software Development, we created
Promofans®, a promotion management platform ...
Sally Hansen
_digital marketing

Sally Hansen’s digital strategy has an integrated
communication campaign in throughout th...
RedBull
_campaign

Red Bull launched a worldwide campaign for its
three new energy drink flavours – cranberry, lime
and bl...
DELTA Q
_gaming

Do you remember the popular game
"Bubbles"? We've developed a similar
version, entirely devoted to Delta ...
SONY XPERIA
_near mobile interaction

We developed for Sony the Sony Mobile boot which consisted on 3 Areas: Xperia Area -...
WEBSITES

© Monday 2013 | Todos os direitos reservados

Jul 2013
CLIENTS
Software
Development

© Monday 2013 | Todos os direitos reservados

Every step that a product or service goes through till...
Websites
& Web Apps

© Monday 2013 | Todos os direitos reservados

A company’s website is several times the first contact
...
Getting noticed in the point-of-sale is crucial. No matter how
much is invested in media, it’s very likely the consumer wi...
Mobile Sites &
Mobile Apps

© Monday 2013 | Todos os direitos reservados

The world is going mobile. Mobile phones – and i...
Social Media
& Apps

© Monday 2013 | Todos os direitos reservados

The conversation is constant and no regular web user
ca...
Digital
Marketing &
Advertising

© Monday 2013 | Todos os direitos reservados

A new communication paradigm rises. People ...
Believe in the power
of your brand and embrace
a new reality.

© Monday 2013 | Todos os direitos reservados

Jul 2013
RUA TIERNO GALVAN,
TORRE 3 DAS AMOREIRAS,
N.º 10, 4º PISO, - 407
1070-274 LISBOA
T. +351 21 421 62 87
INFO@MONDAY.PT
WWW.M...
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Monday Corporate Presentation

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Believe in the power of your brand and embrace a new reality.

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Transcript of "Monday Corporate Presentation"

  1. 1. Apresentação
  2. 2. WHY? good things start on monday © Monday 2013 | Todos os direitos reservados Jul 2013
  3. 3. Monday is a full service digital and interactive agency. © Monday 2013 | Todos os direitos reservados Jul 2013
  4. 4. We’re a team of designers, builders & thinkers who craft digital experiences. © Monday 2013 | Todos os direitos reservados Jul 2013
  5. 5. We love marketing and technology and believe in their power at the service of brands. © Monday 2013 | Todos os direitos reservados Jul 2013
  6. 6. We are passionate about creativity and we use it to engage with our client's customers. © Monday 2013 | Todos os direitos reservados Jul 2013
  7. 7. We have in house a highly competent team of developers trained to create from scratch, program and install any web based application or platform, guided by efficient project managers. © Monday 2013 | Todos os direitos reservados Jul 2013
  8. 8. Our team has the know-how and the multidisciplinarity to deliver any project on time, on budget and with top quality. © Monday 2013 | Todos os direitos reservados Jul 2013
  9. 9. HOW? good things start on monday © Monday 2013 | Todos os direitos reservados Jul 2013
  10. 10. Our goal is to take our clients to a new dimension, through the combination of six very strong skills: _Research _Strategic Planning _Design _Marketing _Technology _Business Intelligence. © Monday 2013 | Todos os direitos reservados Jul 2013
  11. 11. “If you do what you love, you'll never work a day in your life.” We do: _Digital Marketing and Advertising _Social Media and Apps _Mobile Sites & Mobile Apps _360º Integrated Campaigns _Websites & Web Apps _Software Development and we love that. © Monday 2013 | Todos os direitos reservados Jul 2013
  12. 12. X-RAY MEASURE DREAM OUR DIGITAL APPROACH IMPLEMENT PLAN CREATE © Monday 2013 | Todos os direitos reservados Jul 2013
  13. 13. OUR METHOD ATTRACT _media _viral _endorsement _in store © Monday 2013 | Todos os direitos reservados ENGAGE _websites _mobile _social media _digital installations _content creation _Facebook aps _gaming CONVERT _promo codes _coupons _store visits _loyalty programs _contests _community management Jul 2013
  14. 14. WHAT? good things start on monday © Monday 2013 | Todos os direitos reservados Jul 2013
  15. 15. M&M’s _content creation _community management Throughout the M&M's Wanted campaign, released worldwide in several media, we developed posts (design + copy) to the brand's Facebook page, telling the story of the disappearing of the characters Red and Yellow and their adventures trying to outwit Inspector M. © Monday 2013 | Todos os direitos reservados Jul 2013
  16. 16. PROMOFANS _software development In terms of Software Development, we created Promofans®, a promotion management platform in which Store Managers can manage their promotions, users and digital communication channels of Promofans®. We also created different means of user access to the platform: Site (Web and Mobile), Mobile App (iPhone and Android), Facebook (profile and App) and Interactive platforms in the shopping centers. © Monday 2013 | Todos os direitos reservados Jul 2013
  17. 17. Sally Hansen _digital marketing Sally Hansen’s digital strategy has an integrated communication campaign in throughout three different tools: Point of Sale materials; Facebook Page management; Creation of relevant applications such as You&Sally. © Monday 2013 | Todos os direitos reservados Jul 2013
  18. 18. RedBull _campaign Red Bull launched a worldwide campaign for its three new energy drink flavours – cranberry, lime and blueberry. We developed more than 10 interactive banner layouts in line with this international campaign to be shown in several digital media. © Monday 2013 | Todos os direitos reservados Jul 2013
  19. 19. DELTA Q _gaming Do you remember the popular game "Bubbles"? We've developed a similar version, entirely devoted to Delta Q. The game was associated with a Facebook App allowing users to win valuable prizes such as Delta Q coffee machines. © Monday 2013 | Todos os direitos reservados Jul 2013
  20. 20. SONY XPERIA _near mobile interaction We developed for Sony the Sony Mobile boot which consisted on 3 Areas: Xperia Area - Present and demonstrate the New Xperia line products; Sony Interaction Area - the interaction of the Xperia products with other Sony Products; NFC Game Area - Interact and educate the visitors with a NFC based game called “Xperia Hot Shots – NFC Challenge”. © Monday 2013 | Todos os direitos reservados Jul 2013
  21. 21. WEBSITES © Monday 2013 | Todos os direitos reservados Jul 2013
  22. 22. CLIENTS
  23. 23. Software Development © Monday 2013 | Todos os direitos reservados Every step that a product or service goes through till it gets to the end consumer has its value, its importance. At the end of the day it all comes down to how effective and efficient the process is. Our web-based business applications aim to improve our client’s work-flow. We’ve helped a public organization to upgrade their internal communication tool, created a customized CRM software for a pharmacy group and made possible to a tour operator to automatically generate a trip route for their clients. A platform that took years to build and had cost hundreds of thousands of Euros can now be developed, with the help of web programming languages (PHP, .NET, Ruby on Rails), in few months and for a much more reasonable price. Jul 2013
  24. 24. Websites & Web Apps © Monday 2013 | Todos os direitos reservados A company’s website is several times the first contact point with its prospects and, rather than not, the first impression stays with the customer. When a prospect starts looking for a brand/institution’s website, it means he/she is willing to establish a relationship – it is crucial that the first online impression is flawless, not only technical wise but also regarding the response given to people’s needs and wishes. This given impression should come along perfect either when the user is accessing through a regular laptop or via any mobile device. Every website we create is unique. The process of developing or re-designing a website begins with a thorough market analysis – what people want, what the competition has, what the new trends are and, most importantly, what the brand/institution needs. The result of this analysis can be a simple information gatherer or a complex portal with various reserved areas and an integrated online store. Jul 2013
  25. 25. Getting noticed in the point-of-sale is crucial. No matter how much is invested in media, it’s very likely the consumer will only buy your product with a relevant, targeted and retailappropriate design. This being said, point-of-sale is also the best place to create a bond. Once a customer picks a brand it’s created a window of opportunity for a long term relationship. 360º Integrated Campaigns There are three different levels of proximity a brand can reach when the relationship is initiated on the point-of-sale. At first, the product has to catch the eye of the consumer. This one action can be very difficult, especially when working for retail stores where the competition is fierce. Secondly, when the contact is created, it has to generate a sale. There is no unique trick for this to happen – it can be a promotion, the aesthetics of the product or, of course, the sole necessity of the consumer – but one thing is certain, everything that is done has to be well targeted. Lastly, and once the consumer leaves the store, there’s when the digital world comes in handy; that’s what we do best. In order to build loyalty, the relationship has to continue. This extended contact can happen with a simple online campaign, with a fidelity club or even the push of related information – the goal is always to impact the next purchase decision. © Monday 2013 | Todos os direitos reservados Jul 2013
  26. 26. Mobile Sites & Mobile Apps © Monday 2013 | Todos os direitos reservados The world is going mobile. Mobile phones – and in specific smart phones and tablets – became the new media for information. Mobile devices are personal and people tend to be inseparable from them. Brands that become part of this circle stand in a position of great proximity with the consumer and step closer to the top of mind title but, in order to get there, they are required to father or sponsor interesting content, relevant information or useful/entertaining applications. Nowadays, every phone is smart, there’s one iPhone in every six pockets and Android is no longer a strange robot. Users are embracing the capabilities the mobile devices now offers. Accessing the internet everywhere or downloading an application is a trivial action that brands can take part if they provide relevant content, useful tools or fun apps. Jul 2013
  27. 27. Social Media & Apps © Monday 2013 | Todos os direitos reservados The conversation is constant and no regular web user can now live without sharing his life through Facebook, Twitter or even a blog. Brands are required to participate but, in order to do so, they have to be prepared and equipped to speak head-to-head with their consumer in a human and transparent fashion. Once this conversation starts, and so that the relationship is kept, it’s imperative to create content that’s both targeted and relevant. This content can be shown in a variety of ways; from a simple post to a complex application, the final objective is always the same – engagement. To measure the impact of the presence in the social media, either on Facebook, Twitter, LinkedIn, Google+ or even a tailor-made social network, we’ve created several metrics to analyze every interaction with each fan, follower of friend. These reports are extremely useful, not only to provide information that validates the investment but also to retrieve valuable insights over the core target demographics and preferences. Jul 2013
  28. 28. Digital Marketing & Advertising © Monday 2013 | Todos os direitos reservados A new communication paradigm rises. People will get informed, talk and influence decisions about your products. Brands should cooperate and encourage all that talking. We have the mission to transform technological solutions into marketing products. This helps the brands to engage with customers, to listen to their needs and respond with personalized solutions Jul 2013
  29. 29. Believe in the power of your brand and embrace a new reality. © Monday 2013 | Todos os direitos reservados Jul 2013
  30. 30. RUA TIERNO GALVAN, TORRE 3 DAS AMOREIRAS, N.º 10, 4º PISO, - 407 1070-274 LISBOA T. +351 21 421 62 87 INFO@MONDAY.PT WWW.MONDAY.PT
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