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BUSINESS MODELS VOCABULARY
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BUSINESS MODELS VOCABULARY

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BUSINESS ENGLISH VOCABULARY - BUSINESS MODELS

BUSINESS ENGLISH VOCABULARY - BUSINESS MODELS

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BUSINESS MODELS VOCABULARY BUSINESS MODELS VOCABULARY Presentation Transcript

  • ENGLISH VOCABULARY IN PRACTICE BUSINESS PLAN VIABILITY STUDY PROFESSOR:ARCH. RODRIGO MEJIA
  • How much detail should your business plan contain and in what order? What will help make it effective in communicating yourproposed or existing companys strengths and potential? What factors must you take into consideration ? The following presentation will give you GENERAL GUIDE LINES to tailor your plan.
  • ENGLISH VOCABULARY IN PRACTICE BUSINESS PLAN PLAN SUMMARY • A brief history of your business or business concept; • A description of your products or services with emphasis on their distinguishing features, the market needs they will meet, the market potential and assessment of the competition: • How the products will be made, or services performed; • An outline of your management teams experience and talent; • A summary of your financial projections; and • How much money you are seeking, in what form, for what purpose and how it will be repaid.SEE REFERENCE WORD DOCUMENT: VIABILITY STUDY.docx
  • ENGLISH VOCABULARY IN PRACTICE BUSINESS PLAN WHAT ARE THE 9 BUILDING BLOCKSGO TO VIDEO: http://www.youtube.com/watch?v=2FumwkBMhLo
  • ENGLISH VOCABULARY IN PRACTICE BUSINESS PLAN HOW TO UNDERSTAND YOUR BUSINESS PLANImage taken from Osterwalderbusinessmodel.pdf – Edited in Picasa 3 by Rodrigo Mejia
  • Images taken from Osterwalderbusinessmodel.pdf – Edited in Picasa 3 by Rodrigo Mejia
  • Image taken from Osterwalderbusinessmodel.pdf – Edited in Picasa 3 by Rodrigo Mejia
  • ENGLISH VOCABULARY IN PRACTICE BUSINESS PLAN ASK YOURSELF: CUSTOMER SEGMENT VALUE PROPOSITION CHANNELS CUSTOMER RELATIONSFor whom are we creating value? REVENUE STREAMS KEY RESOURCES KEY ACTIVITIESWho are our most important customers? KEY PARTNERS COST STRUCTURE
  • ENGLISH VOCABULARY IN PRACTICE BUSINESS PLAN ASK YOURSELF: CUSTOMER SEGMENTWhat value do we deliver to the customer? VALUE PROPOSITIONWhich one of our customer’s problems are wehelping to solve? CHANNELSWhat bundles of products and services are we CUSTOMER RELATIONSoffering to each Customer Segment?Which customer needs are we satisfying? REVENUE STREAMS KEY RESOURCES characteristics KEY ACTIVITIES Newness Cost Reduction Performance Risk Reduction KEY PARTNERS Customization Accessibility “Getting the Job Done” Convenience/Usability COST STRUCTURE Design Brand/Status Price
  • ENGLISH VOCABULARY IN PRACTICE BUSINESS PLAN ASK YOURSELF: CUSTOMER SEGMENTThrough which Channels do our Customer VALUE PROPOSITIONSegments want to be reached?How are we reaching them now? CHANNELSHow are our Channels integrated? CUSTOMER RELATIONSWhich ones work best?Which ones are most cost-efficient? REVENUE STREAMSHow are we integrating them with customer routines? KEY RESOURCES channel phases: KEY ACTIVITIES 1. Awareness 2. Evaluation KEY PARTNERS 3. Purchase 4. Delivery COST STRUCTURE 5. After sales
  • ENGLISH VOCABULARY IN PRACTICE BUSINESS PLAN ASK YOURSELF: CUSTOMER SEGMENTWhat type of relationship does each of our VALUE PROPOSITIONCustomer Segments expect us to establish andmaintain with them? CHANNELSWhich ones have we established? CUSTOMER RELATIONSHow are they integrated with the rest of ourbusiness model? REVENUE STREAMSHow costly are they? KEY RESOURCES examples Personal assistance KEY ACTIVITIES Dedicated Personal Assistance Self-Service KEY PARTNERS Automated Services Communities COST STRUCTURE Co-creation
  • ENGLISH VOCABULARY IN PRACTICE BUSINESS PLAN ASK YOURSELF: CUSTOMER SEGMENTFor what value are our customers really willing VALUE PROPOSITIONto pay?For what do they currently pay? CHANNELSHow are they currently paying? CUSTOMER RELATIONSHow would they prefer to pay?How much does each Revenue Stream REVENUE STREAMScontribute to overall revenues? KEY RESOURCES types: fixed pricing Asset sale List Price KEY ACTIVITIES Usage fee Product feature dependent Subscription Fees Customer segment dependent KEY PARTNERS Lending/Renting/Leasing Volume dependent Licensing COST STRUCTURE Brokerage fees dynamic pricing Advertising Negotiation( bargaining) Yield Management Real-time-Market
  • ENGLISH VOCABULARY IN PRACTICE BUSINESS PLAN ASK YOURSELF: CUSTOMER SEGMENTWhat Key Resources do our Value Propositions require? VALUE PROPOSITIONOur Distribution Channels?Customer Relationships? CHANNELSRevenue Streams? CUSTOMER RELATIONS types of resources REVENUE STREAMS Physical Intellectual (brand patents, copyrights, data) KEY RESOURCES Human Financial KEY ACTIVITIES KEY PARTNERS COST STRUCTURE
  • ENGLISH VOCABULARY IN PRACTICE BUSINESS PLAN ASK YOURSELF: CUSTOMER SEGMENT VALUE PROPOSITIONWhat Key Activities do our Value Propositionsrequire? CHANNELSOur Distribution Channels? CUSTOMER RELATIONSCustomer Relationships?Revenue streams? REVENUE STREAMS KEY RESOURCES categories Production KEY ACTIVITIES Problem Solving Platform/Network KEY PARTNERS COST STRUCTURE
  • ENGLISH VOCABULARY IN PRACTICE BUSINESS PLAN ASK YOURSELF: CUSTOMER SEGMENT VALUE PROPOSITIONWho are our Key Partners?Who are our key suppliers? CHANNELSWhich Key Resources are we acquiring from partners? CUSTOMER RELATIONSWhich Key Activities do partners perform? REVENUE STREAMS KEY RESOURCES motivations for partnerships: Optimization and economy KEY ACTIVITIES Reduction of risk and uncertainty Acquisition of particular resources and activities KEY PARTNERS COST STRUCTURE
  • ENGLISH VOCABULARY IN PRACTICE BUSINESS PLAN ASK YOURSELF: CUSTOMER SEGMENT VALUE PROPOSITIONWhat are the most important costs inherent in our business model?Which Key Resources are most expensive? CHANNELSWhich Key Activities are most expensive? CUSTOMER RELATIONS REVENUE STREAMS is your business more: KEY RESOURCES Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) KEY ACTIVITIES Value Driven ( focused on value creation, premium value proposition) KEY PARTNERS sample characteristics: Fixed Costs (salaries, rents, utilities) COST STRUCTURE Variable costs Economies of scale Economies of scope
  • REFERENCES:Concept of the 9 Building Blocks - http://alexosterwalder.com/Business Plan Appendix B –http://www.ildceo.net/NR/rdonlyres/C14C9C44-C30D-46C9-96CC-7F2912DC7C06/0/bizplan.pdfIs my business idea viable? - http://www.startups.co.uk/is-my-business-idea-viable.htmlBusiness Model Canvas - http://www.businessmodelgeneration.com/canvas