Personal Branding for highschool students 2010

Personal Branding in the
Connected Era
Rodolfo Salazar (rokensa)

3
The Future

Perspective

“A PC in every desktop”
“Built to order PCs at the
best avalible price”

A perfect summer afternoon

Why don’t we analyze this?

We all tell stories, the world makes sense through stories

The halo effect

“It’s not about words it’s about actions”
Credibility
Trust

Rodolfo Salazar - Idea Works

What is a brand?

Brand = Story
Rodolfo Salazar - Idea Works

The world is a very competitive place

Coffee

STARBUCKS

Building your personal brand
If you had to pick a brand in the marketplace that you would use to define yourself, what would that brand be?

Communicating consistently

Your homework

Why is the web so attractive?
Share
(Community)
torrents
video
music
Fotos
Mash-up
mix
blog
Wikis
tag
community
Stumble
rss
Networks
del.icio.us
Maps
Involvement
(Reputation)
Evangelize
(Identity)

Reality Vs. Perception
Conversation
Others
ME
Conversation
What we say we do
What we do
Conversation
What others think we do

YOUR HOME PAGE
37

rokensa@hotmail.com

rokensa@hotmail.com
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rokensa@hotmail.com

Por Rodolfo Salazar (ROKENSA)
rokensa@hotmail.com

“Wedon’townthe media anymore”
Richard Sambrook, director of the BBC’s World Services and Global News Division

“Wedon’townwhatweuploadanymore”
Michael y Kristy

Cyber-bullies
42% of children between the ages of 11-17, admit to being cyber-bullied

Why not? I see cool people doing it!

Cyber Sex Predators
1 in 7 youth are receiving unwanted sexual solicitations through social networking sites

Scam Artists, “Phishing”, Sexting, Child Pornography, Cyberbulling= International Crime

Algo sobre CódigosMaliciosos

TELL what is happening to a trusted adult
RESPECT others – Block people who doesn’t
THINK before you send or post anything on the web
TAKE CARE of your passwords
TRUST your parents and teachers
Always

Como se construye un password Seguro?
Al menos 7 caracteres
Usar letras y números
Combinar mayúsculas y minúsculas
Usar al menos un símbolo/carácter especial
Cambiarla periódicamente

Como se detecta a un Spyder (perfil falso/perfil no ético)
Quienes son sus amigos?
Cuales son sus interacciones?
Donde mas esta en la web?
BLOQUEALOS Y DENUNCIALOS
Facebook registra todas las direcciones IP de donde nos conectamos y las guarda

Quetipos de leyesprotegena los queusamos la Web
Leyes de protección de Datos Personales.
Leyes de protección de la Privacidad, Honor, Intimidad y Propia Imagen.
Leyes de protección de la Propiedad Intelectual.
Leyes de protección de Consumidores y Usuarios.
Leyes de protección de menores

THINK Facebook

What’s the story on your profile pictures?
What’s the story on ALL your pictures?

Conversaciones Privadas Personales en muros
Planes y Actividades Sociales
Información Confidencial de un tercero
Datos Personales de Contacto
Actualizaciones relacionadas con dinero
Tus Contraseña o tu PIN
La respuesta a tu pregunta secreta para recuperar passwords
Cosas que no deberías compartir en Facebook

By default, everyone may see ALL of your information

Who is looking at your stories?

Contact Information

Searchability

By default, friends are within circle of trust
Friend Lists

Family
Friends
Students
Old Boy/Girlfriends
Teachers
Locked Down
Make more restrictive groups

Friend Lists and Information Clusters

Custom Settings

Small Settings

Small Settings Expanded

TELL what is happening to a trusted adult
RESPECT others – Block people who doesn’t
THINK before you send or post anything on the web
TAKE CARE of your passwords
TRUST your parents and teachers
Always

“El conocimiento es el único recurso que entre mas se comparte mas se multiplica”
www.rokensa.com
twitter.com/rokensa
slideshare.net/Rodolfo_Salazar
facebook.com/rodolfo.salazar
sv.linkedin.com/in/rodolfosalazar
stumbleupon.com/stumbler/rokensa/

Personal Branding for highschool students 2010

by Rodolfo Salazar on Nov 05, 2010

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Personal Branding for highschool students 2010 — Presentation Transcript