Personal Branding for highschool students 2010

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Personal Branding for highschool students

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  • Created with deliberation:
    Apple: “Cool leader, cool products, cool company, just cool – way cool”
    IBM: “Innovative, well-managed, customer-driven, successful IT solutions provider”

    Imposed by others:
    HP: “IBM wannabe, struggling at the high-end against IBM, struggling at the low-end against Dell. Dubious execution record, little innovation”
    Airbus: “A former symbol of European risk-taking and engineering prowess, now overtaken by its American rival and forced to confront repeated delays to its flagship product, unstable leadership and persistent corporate governance issues”

  • Personal Branding for highschool students 2010

    1. 1. Personal Branding in the Connected Era Rodolfo Salazar (rokensa)
    2. 2. 3 The Future
    3. 3. Perspective
    4. 4. “A PC in every desktop” “Built to order PCs at the best avalible price”
    5. 5. Why don’t we analyze this? What does this simple phrase conjure up in your mind? It is impossible to even think with out a mental picture”. Aristotle The most basic language of the mind is a story A story is like mental software… it is as close as you can get to program someone’s Brain
    6. 6. The halo effect The halo effect refers to a cognitive bias whereby the perception of a particular trait is influenced by the perception of the former traits in a sequence of interpretations
    7. 7. “It’s not about words it’s about actions”
    8. 8. Rodolfo Salazar - Idea Works
    9. 9. Rodolfo Salazar - Idea Works
    10. 10. Rodolfo Salazar - Idea Works
    11. 11. What is a brand? A Value Promise An image for the world Rational and emotional attributes A brand is a story
    12. 12. Structure to our life Patterns + meaning Sometimes: • Imposed by others • Created with deliberation Reflect or contrast relaity Rodolfo Salazar - Idea Works
    13. 13. Water
    14. 14. Coffee
    15. 15. EVIAN
    16. 16. STARBUCKS
    17. 17. Building your personal brand If you had to pick a brand in the marketplace that you would use to define yourself, what would that brand be?
    18. 18. Ask yourself if your story is in everything you do and say. Your unique personal brand is something that no one else can duplicate. Each time people experiences you, you want them to experience your brand. Communicating consistently
    19. 19. Who am I? What do I do? Who do I do hangout with? What do others say about me? Where do I want to be in the future? What do I need to do to compete? What do I need to do to be even more successful? Your homework
    20. 20. Who am I? What do I do? Who do I do hangout with? What do others say about me? Where do I want to be in the future? What do I need to do to compete? What do I need to do to be even more successful? Your homework
    21. 21. 20,000 TV 10,000 Video Games 10,000 Cell phone hours 2.75 Daily Internet 50% created in the web
    22. 22. Why is the web so attractive? Share (Community) Involvement (Reputation) Evangelize (Identity) torrents video music Fotos mix Mash-up Re-Build Re-order Personalize blog tag rss del.icio.us Maps Networks Wikis community Stumble
    23. 23. Reality Vs. Perception What we do What we say we do What others think we do PERSONAL BRAND ME OthersConversation Conversation Conversation
    24. 24. 37
    25. 25. rokensa@hotmail.com
    26. 26. TAGS (& Social Bookmarks) rokensa@hotmail.com Puedo invitarte a un trago? Scan óptico 3D en progreso….. Reconociendo rostro………………….. Consultando base de tags>>> Sujeto encontrado>>>>>>>> Inestable emocionalmente Egoísta y Barato Mentiroso
    27. 27. TAGS aspartame bad bad coke black breakfast cancer cocaine coke crack diet drink fake female fizzy good half ass nasty piss poison soda suck tasty trendy women yuckyum delicious.com digg.com stumbleupon.com rokensa@hotmail.com
    28. 28. Por RodolfoSalazar (ROKENSA) rokensa@hotmail.com Conversation Cause
    29. 29. Conversation Effect “We don’t own the media anymore” Richard Sambrook, director of the BBC’s World Services and Global News Division
    30. 30. Conversation Effect
    31. 31. Conversation Effect “We don’t own what we upload anymore”
    32. 32. Cyber-bullies 42% of children between the ages of 11-17, admit to being cyber-bullied
    33. 33. Why not? I see cool people doing it!
    34. 34. Cyber Sex Predators 1 in 7 youth are receiving unwanted sexual solicitations through social networking sites
    35. 35. Scam Artists, “Phishing”, Sexting, Child Pornography, Cyberbulling = International Crime
    36. 36. Algo sobre Códigos Maliciosos
    37. 37. 1.TELL what is happening to a trusted adult 2.RESPECT others – Block people who doesn’t 3.THINK before you send or post anything on the web 4.TAKE CARE of your passwords 5.TRUST your parents and teachers
    38. 38. Preguntando a los expertos
    39. 39. Como se construye un password Seguro?
    40. 40. Como se construye un password Seguro? • Al menos 7 caracteres • Usar letras y números • Combinar mayúsculas y minúsculas • Usar al menos un símbolo/carácter especial • Cambiarla periódicamente
    41. 41. Como se detecta a un Spyder (perfil falso/perfil no etico)
    42. 42. Como se detecta a un Spyder (perfil falso/perfil no ético) • Quienes son sus amigos? • Cuales son sus interacciones? • Donde mas esta en la web? • BLOQUEALOS Y DENUNCIALOS • Facebook registra todas las direcciones IP de donde nos conectamos y las guarda
    43. 43. Que tipos de leyes protejen a los que usamos la Web?
    44. 44. Que tipos de leyes protegen a los que usamos la Web • Leyes de protección de Datos Personales. • Leyes de protección de la Privacidad, Honor, Intimidad y Propia Imagen. • Leyes de protección de la Propiedad Intelectual. • Leyes de protección de Consumidores y Usuarios. • Leyes de protección de menores
    45. 45. THINK Facebook
    46. 46. What’s the story on your profile pictures? What’s the story on ALL your pictures?
    47. 47. FORO CON LOS EXPERTOS
    48. 48. Cosas que no deberías compartir en Facebook
    49. 49. • Conversaciones Privadas Personales en muros • Planes y Actividades Sociales • Información Confidencial de un tercero • Datos Personales de Contacto • Actualizaciones relacionadas con dinero • Tus Contraseña o tu PIN • La respuesta a tu pregunta secreta para recuperar passwords Cosas que no deberías compartir en Facebook
    50. 50. By default, everyone may see ALL of your information
    51. 51. Who is looking at your stories?
    52. 52. Contact Information
    53. 53. Searchability
    54. 54. • By default, friends are within circle of trust Friend Lists
    55. 55. • Family • Friends • Students • Old Boy/Girlfriends • Teachers • Locked Down Make more restrictive groups
    56. 56. Friend Lists and Information Clusters
    57. 57. Custom Settings
    58. 58. Small Settings
    59. 59. Small Settings Expanded
    60. 60. 1.TELL what is happening to a trusted adult 2.RESPECT others – Block people who doesn’t 3.THINK before you send or post anything on the web 4.TAKE CARE of your passwords 5.TRUST your parents and teachers
    61. 61. “El conocimiento es el único recurso que entre mas se comparte mas se multiplica”

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