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Personal Branding and Internet Safety for Middle school
 

Personal Branding and Internet Safety for Middle school

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Conference for Teens and pre teens about the consius and safe use of social media - how everything thay do in the web may enhance or negatively affect their personal brand for the present and the ...

Conference for Teens and pre teens about the consius and safe use of social media - how everything thay do in the web may enhance or negatively affect their personal brand for the present and the future - American School - 2010

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    Personal Branding and Internet Safety for Middle school Personal Branding and Internet Safety for Middle school Presentation Transcript

    • Personal Branding in the
      Connected Era
      Rodolfo Salazar (rokensa)
    • 3
      The Future
    • Perspective
    • “A PC in every desktop”
      “Built to order PCs at the
      best avalible price”
    • A perfect summer afternoon
    • Why don’t we analyze this?
    • We all tell stories, the world makes sense through stories
    • The halo effect
    • “It’s not about words it’s about actions”
      Credibility
      Trust
    • What is a brand?
    • Rodolfo Salazar - Idea Works
    • Rodolfo Salazar - Idea Works
    • Rodolfo Salazar - Idea Works
    • Rodolfo Salazar - Idea Works
    • Rodolfo Salazar - Idea Works
    • Rodolfo Salazar - Idea Works
    • Brand = Story
      Rodolfo Salazar - Idea Works
    • Building your personal brand
      If you had to pick a brand in the marketplace that you would use to define yourself, what would that brand be?
    • Communicating consistently
    • Why is the web so attractive?
      Share
      (Community)
      torrents
      video
      music
      Fotos
      Mash-up
      mix
      blog
      Wikis
      tag
      community
      Stumble
      rss
      Networks
      del.icio.us
      Maps
      Involvement
      (Reputation)
      Evangelize
      (Identity)
    • Reality Vs. Perception
      Conversation
      Others
      ME
      Conversation
      What we say we do
      What we do
      Conversation
      What others think we do
    • (Digital Properties)
    • YOUR HOME PAGE
      27
    • rokensa@hotmail.com
    • rokensa@hotmail.com
      Puedo invitarte a un trago?
      Scan óptico 3D en progreso…..
      Consultando base de tags>>>
      Reconociendo rostro…………………..
      Sujeto encontrado>>>>>>>>
      Inestable emocionalmente
      Egoísta y Barato
      Mentiroso
    • aspartame bad bad coke black breakfast cancer cocaine coke crack diet drink fake female fizzy good half ass nasty piss poison soda suck tasty trendy womenyuck yum
      rokensa@hotmail.com
    • Por Rodolfo Salazar (ROKENSA)
      rokensa@hotmail.com
    • “Wedon’townthe media anymore”
      Richard Sambrook, director of the BBC’s World Services and Global News Division
    • “Wedon’townwhatweuploadanymore”
      Michael y Kristy
    • Cyber-bullies
      42% of children between the ages of 11-17, admit to being cyber-bullied
    • Why not? I see cool people doing it!
    • Cyber Sex Predators
      1 in 7 youth are receiving unwanted sexual solicitations through social networking sites
    • Scam Artists, “Phishing”, Sexting, Child Pornography, Cyberbulling= International Crime
    • TELL what is happening to a trusted adult
      RESPECT others – Block people who doesn’t
      THINK before you send or post anything on the web
      TAKE CARE of your passwords
      TRUST your parents and teachers
      Always
    • Your homework
    • “El conocimiento es el único recurso que entre mas se cómprate mas se multiplica”
      www.rokensa.com
      twitter.com/rokensa
      slideshare.net/Rodolfo_Salazar
      facebook.com/rodolfo.salazar
      sv.linkedin.com/in/rodolfosalazar
      stumbleupon.com/stumbler/rokensa/
    • THINK Facebook
    • What’s the story on your profile pictures?
      What’s the story on ALL your pictures?
    • By default, everyone may see ALL of your information
    • Who is looking at your stories?
    • Contact Information
    • Searchability
    • By default, friends are within circle of trust
      Friend Lists
    • Family
      Friends
      Students
      Old Boy/Girlfriends
      Teachers
      Locked Down
      Make more restrictive groups
    • Friend Lists and Information Clusters
    • Custom Settings
    • Small Settings
    • Small Settings Expanded
    • TELL what is happening to a trusted adult
      RESPECT others – Block people who doesn’t
      THINK before you send or post anything on the web
      TAKE CARE of your passwords
      TRUST your parents and teachers
      Always
    • “El conocimiento es el único recurso que entre mas se cómprate mas se multiplica”
      www.rokensa.com
      twitter.com/rokensa
      slideshare.net/Rodolfo_Salazar
      facebook.com/rodolfo.salazar
      sv.linkedin.com/in/rodolfosalazar
      stumbleupon.com/stumbler/rokensa/