Personal Branding and Internet Safety for Middle school

Personal Branding in the
Connected Era
Rodolfo Salazar (rokensa)

3
The Future

Perspective

“A PC in every desktop”
“Built to order PCs at the
best avalible price”

A perfect summer afternoon

Why don’t we analyze this?

We all tell stories, the world makes sense through stories

The halo effect

“It’s not about words it’s about actions”
Credibility
Trust

What is a brand?

Rodolfo Salazar - Idea Works

Brand = Story
Rodolfo Salazar - Idea Works

Building your personal brand
If you had to pick a brand in the marketplace that you would use to define yourself, what would that brand be?

Communicating consistently

Why is the web so attractive?
Share
(Community)
torrents
video
music
Fotos
Mash-up
mix
blog
Wikis
tag
community
Stumble
rss
Networks
del.icio.us
Maps
Involvement
(Reputation)
Evangelize
(Identity)

Reality Vs. Perception
Conversation
Others
ME
Conversation
What we say we do
What we do
Conversation
What others think we do

(Digital Properties)

YOUR HOME PAGE
27

rokensa@hotmail.com

rokensa@hotmail.com
Puedo invitarte a un trago?
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Consultando base de tags>>>
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Inestable emocionalmente
Egoísta y Barato
Mentiroso

aspartame bad bad coke black breakfast cancer cocaine coke crack diet drink fake female fizzy good half ass nasty piss poison soda suck tasty trendy womenyuck yum
rokensa@hotmail.com

Por Rodolfo Salazar (ROKENSA)
rokensa@hotmail.com

“Wedon’townthe media anymore”
Richard Sambrook, director of the BBC’s World Services and Global News Division

“Wedon’townwhatweuploadanymore”
Michael y Kristy

Cyber-bullies
42% of children between the ages of 11-17, admit to being cyber-bullied

Why not? I see cool people doing it!

Cyber Sex Predators
1 in 7 youth are receiving unwanted sexual solicitations through social networking sites

Scam Artists, “Phishing”, Sexting, Child Pornography, Cyberbulling= International Crime

TELL what is happening to a trusted adult
RESPECT others – Block people who doesn’t
THINK before you send or post anything on the web
TAKE CARE of your passwords
TRUST your parents and teachers
Always

Your homework

“El conocimiento es el único recurso que entre mas se cómprate mas se multiplica”
www.rokensa.com
twitter.com/rokensa
slideshare.net/Rodolfo_Salazar
facebook.com/rodolfo.salazar
sv.linkedin.com/in/rodolfosalazar
stumbleupon.com/stumbler/rokensa/

THINK Facebook

What’s the story on your profile pictures?
What’s the story on ALL your pictures?

By default, everyone may see ALL of your information

Who is looking at your stories?

Contact Information

Searchability

By default, friends are within circle of trust
Friend Lists

Family
Friends
Students
Old Boy/Girlfriends
Teachers
Locked Down
Make more restrictive groups

Friend Lists and Information Clusters

Custom Settings

Small Settings

Small Settings Expanded

TELL what is happening to a trusted adult
RESPECT others – Block people who doesn’t
THINK before you send or post anything on the web
TAKE CARE of your passwords
TRUST your parents and teachers
Always

“El conocimiento es el único recurso que entre mas se cómprate mas se multiplica”
www.rokensa.com
twitter.com/rokensa
slideshare.net/Rodolfo_Salazar
facebook.com/rodolfo.salazar
sv.linkedin.com/in/rodolfosalazar
stumbleupon.com/stumbler/rokensa/

Personal Branding and Internet Safety for Middle school

by Rodolfo Salazar on May 13, 2010

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