Personal Branding and Business Protocol

Rodolfo Salazar Americas Marketing [email_address]

Reality Vs. Perception What we do What we say we do What others think we do Rodolfo Salazar - Idea Works

Why don’t we analyze this? *Generating buying- Mark S. Walton

Rodolfo Salazar - Idea Works

Building your personal brand
If you had to pick a brand in the marketplace that you would use to define yourself, what would that brand be?

Definition - Protocol Art of creating a distraction free environment that facilitates the complete and open exchange of information to resolve issues and build relationships in global business and international diplomacy. Robert W. Frye, CMP International Business Protocol

Ask yourself if your essence is in everything you do and say.
Your unique personal brand is something that no one else can duplicate.
Each time people experiences you, you want them to experience your brand.
Communicating consistently

Communicating consistently

Questions? Rodolfo Salazar - Idea Works

“ El conocimiento es el único recurso que entre mas se cómprate mas se multiplica” [email_address] [email_address] Rodolfo Salazar - Idea Works

Thanks Rodolfo Salazar - Idea Works http://twitter.com/rokensa http://www.slideshare.net/Rodolfo_Salazar http://rokensa.stumbleupon.com/public/ http://friendfeed.com/rokensa http://es-la.facebook.com/people/Rodolfo-Salazar/678444559 http:// www.linkedin.com/in/rodolfosalazar

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Personal Branding and Business Protocol

by Rodolfo Salazar on Apr 18, 2009

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Personal Branding and Business Protocol — Presentation Transcript