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UNDERSTANDING SEO
and how it can grow your business
presented by rodney hess
ABOUT ME
ABOUT ME
Who am I?
SEO 101
SEO 101
What is SEO?
The process of affecting the visibility of a website or web
page in a search engine’s “natural” or un...
SEO 101
What is SEO?
Organic Search Results:
SEO 101
MYTH #1: SEO is Dead
SEO 101
MYTH #1: SEO is Dead
MYTH #2: SEO is Spam
SEO 101
SEO 101
What is SEO?
SEO 101
MYTH #3: Google is the Best Source for Best Practices
SEO 101
What is SEO?
SEO 101
Why You Need SEO
- Over 100 billion global searches conducted each month
*http://www.searchenginejournal.com/24-ey...
SEO 101
Why You Need SEO
*http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
SEO 101
Why You Need SEO
And they decrease with each subsequent position!
*http://www.searchenginejournal.com/24-eye-poppi...
SEO 101
MYTH #4: Top Rank is Best Rank
SEO 101
MYTH #4: Top Rank is Best Rank
SEO 101
MYTH #5: Rankings = ROI
SEO 101
MYTH #5: Rankings = ROI
Optimizing Your Site for Conversions
SEO 101
How Search Engines Determine Rank
SEO 101
How Search Engines Determine Rank
SEO 101
How Search Engines Determine Rank
AdWords Keyword Tool
SEO 101
How Search Engines Determine Rank
AdWords Keyword Tool
SEO 101
How Search Engines Determine Rank
Autocomplete
SEO 101
How Search Engines Determine Rank
Related Keywords
SEO 101
How Search Engines Determine Rank
SEO 101
How Search Engines Determine Rank
Optimizing Content: Meta Data
SEO 101
How Search Engines Determine Rank
Optimizing Content: Onsite Content
SEO 101
MYTH #6: Good Content Guarantees Good Rank
SEO 101
How Search Engines Determine Rank
LINKS
SEO 101
How Search Engines Determine Rank
Internal Links
SEO 101
How Search Engines Determine Rank
Backlinks (Incoming Links)
SEO 101
MYTH #7: More Links Means More Results
SEO 101
How Search Engines Determine Rank
Backlinks (Incoming Links)
SEO 101
MYTH #8: SEO and SMM are Separate
SEO 101
How Search Engines Determine Rank
Social Signals
SEO 101
MYTH #9: Anyone Can Do It
SEO 101
MYTH #9: Anyone Can Do It
“Just give it to the IT Guy.”
SEO 101
MYTH #10: One Size Fits All
SEO 101
MYTH #10: One Size Fits All
Tracking ROI
Tracking ROI
Pizza Delicious Bought An Ad On Facebook
How’d It Do?
Tracking ROI
Pizza Delicious Bought An Ad On Facebook
How’d It Do?
Tracking ROI
Pizza Delicious Bought An Ad On Facebook
How’d It Do?
“After a long night of asking every single
customer whe...
Tracking ROI
How do you gauge success?
Tracking ROI
How do you gauge success?
1. Baseline Report
Tracking ROI
How do you gauge success?
1. Baseline Report
2. Google Analytics
Tracking ROI
How do you gauge success?
1. Baseline Report
2. Google Analytics
3. Contact Forms with Tracking Metrics
Tracking ROI
How do you gauge success?
1. Baseline Report
2. Google Analytics
3. Contact Forms with Tracking Metrics
4. Ca...
Any questions?
Thank You.
Understanding SEO and how it can grow your business
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Understanding SEO and how it can grow your business

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Each year, BBR Creative hosts "Dine & Discover" where they invite speakers to present on industry-specific tips and tricks. In 2013, I was asked to present an SEO 101 course, if you will. It was so successful that, for the first time since its inception, they hosted a second Dine & Discover that year in a different market.

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  • ----- Meeting Notes (2/26/13 09:59) ------ Rodney Hess, Online Marketing Strategist at BBR Creative- Gonna talk about SEO, or search engine optimization, and dispell some common myths about it- Hopefully by the end, you'll have a deeper understanding of the processes, what's involved, and how it can grow your business
  • ----- Meeting Notes (2/26/13 10:00) ------ First, a little about me
  • ----- Meeting Notes (2/26/13 10:01) ------ Started in Internet Marketing three years ago - We were a small operation of around 12 full-time employees, working from home - Grew to have over 30 full-time employees and were listed in the Inc. 500’s fastest growing businesses in 2011- In my first year I was invited to be a panelist at Search Marketing Expo West to discuss location-based check-in services, and was brought back the following year.- I also became a Google AdWords Certified professional.
  • ----- Meeting Notes (2/26/13 10:01) -----So that’s enough about me. Let’s start talking about SEO.
  • ----- Meeting Notes (2/26/13 10:02) ------ So, what is SEO?- Speaking plainly, it’s the process of increasing your website’s organic rank in search engines.
  • ----- Meeting Notes (2/26/13 10:03) ------ For those unfamiliar with the term "Organic results"- Found in the unpaid section, highlighted in orange in this screenshot. - The results above and to the right are paid results, which we’ll leave for another time. - SEO specifically deals with gaining visibility in Organic results
  • ----- Meeting Notes (2/26/13 10:04) ------ Kick this off with our first myth- ----- Meeting Notes (2/26/13 10:05) ------ Heard this many times in my three years- As long as there are search engines, there will be SEO- Doesn't stop bloggers when a new algo update- Most recently: Panda- Content should be an integral piece, even before this update
  • ----- Meeting Notes (2/26/13 10:04) ------ Kick this off with our first myth- ----- Meeting Notes (2/26/13 10:05) ------ Heard this many times in my three years- As long as there are search engines, there will be SEO- Doesn't stop bloggers when a new algo update- Most recently: Panda- Content should be an integral piece, even before this update
  • Transcript of "Understanding SEO and how it can grow your business"

    1. 1. UNDERSTANDING SEO and how it can grow your business presented by rodney hess
    2. 2. ABOUT ME
    3. 3. ABOUT ME Who am I?
    4. 4. SEO 101
    5. 5. SEO 101 What is SEO? The process of affecting the visibility of a website or web page in a search engine’s “natural” or un-paid (“organic”) search results.
    6. 6. SEO 101 What is SEO? Organic Search Results:
    7. 7. SEO 101 MYTH #1: SEO is Dead
    8. 8. SEO 101 MYTH #1: SEO is Dead
    9. 9. MYTH #2: SEO is Spam SEO 101
    10. 10. SEO 101 What is SEO?
    11. 11. SEO 101 MYTH #3: Google is the Best Source for Best Practices
    12. 12. SEO 101 What is SEO?
    13. 13. SEO 101 Why You Need SEO - Over 100 billion global searches conducted each month *http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
    14. 14. SEO 101 Why You Need SEO *http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
    15. 15. SEO 101 Why You Need SEO And they decrease with each subsequent position! *http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
    16. 16. SEO 101 MYTH #4: Top Rank is Best Rank
    17. 17. SEO 101 MYTH #4: Top Rank is Best Rank
    18. 18. SEO 101 MYTH #5: Rankings = ROI
    19. 19. SEO 101 MYTH #5: Rankings = ROI Optimizing Your Site for Conversions
    20. 20. SEO 101 How Search Engines Determine Rank
    21. 21. SEO 101 How Search Engines Determine Rank
    22. 22. SEO 101 How Search Engines Determine Rank AdWords Keyword Tool
    23. 23. SEO 101 How Search Engines Determine Rank AdWords Keyword Tool
    24. 24. SEO 101 How Search Engines Determine Rank Autocomplete
    25. 25. SEO 101 How Search Engines Determine Rank Related Keywords
    26. 26. SEO 101 How Search Engines Determine Rank
    27. 27. SEO 101 How Search Engines Determine Rank Optimizing Content: Meta Data
    28. 28. SEO 101 How Search Engines Determine Rank Optimizing Content: Onsite Content
    29. 29. SEO 101 MYTH #6: Good Content Guarantees Good Rank
    30. 30. SEO 101 How Search Engines Determine Rank LINKS
    31. 31. SEO 101 How Search Engines Determine Rank Internal Links
    32. 32. SEO 101 How Search Engines Determine Rank Backlinks (Incoming Links)
    33. 33. SEO 101 MYTH #7: More Links Means More Results
    34. 34. SEO 101 How Search Engines Determine Rank Backlinks (Incoming Links)
    35. 35. SEO 101 MYTH #8: SEO and SMM are Separate
    36. 36. SEO 101 How Search Engines Determine Rank Social Signals
    37. 37. SEO 101 MYTH #9: Anyone Can Do It
    38. 38. SEO 101 MYTH #9: Anyone Can Do It “Just give it to the IT Guy.”
    39. 39. SEO 101 MYTH #10: One Size Fits All
    40. 40. SEO 101 MYTH #10: One Size Fits All
    41. 41. Tracking ROI
    42. 42. Tracking ROI Pizza Delicious Bought An Ad On Facebook How’d It Do?
    43. 43. Tracking ROI Pizza Delicious Bought An Ad On Facebook How’d It Do?
    44. 44. Tracking ROI Pizza Delicious Bought An Ad On Facebook How’d It Do? “After a long night of asking every single customer where he found out about Pizza Delicious, not one said it was through Facebook.”
    45. 45. Tracking ROI How do you gauge success?
    46. 46. Tracking ROI How do you gauge success? 1. Baseline Report
    47. 47. Tracking ROI How do you gauge success? 1. Baseline Report 2. Google Analytics
    48. 48. Tracking ROI How do you gauge success? 1. Baseline Report 2. Google Analytics 3. Contact Forms with Tracking Metrics
    49. 49. Tracking ROI How do you gauge success? 1. Baseline Report 2. Google Analytics 3. Contact Forms with Tracking Metrics 4. Call Tracking Numbers with Call Switching
    50. 50. Any questions?
    51. 51. Thank You.
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