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Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
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Understanding SEO and how it can grow your business

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Each year, BBR Creative hosts "Dine & Discover" where they invite speakers to present on industry-specific tips and tricks. In 2013, I was asked to present an SEO 101 course, if you will. It was so …

Each year, BBR Creative hosts "Dine & Discover" where they invite speakers to present on industry-specific tips and tricks. In 2013, I was asked to present an SEO 101 course, if you will. It was so successful that, for the first time since its inception, they hosted a second Dine & Discover that year in a different market.

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  • ----- Meeting Notes (2/26/13 09:59) ------ Rodney Hess, Online Marketing Strategist at BBR Creative- Gonna talk about SEO, or search engine optimization, and dispell some common myths about it- Hopefully by the end, you'll have a deeper understanding of the processes, what's involved, and how it can grow your business
  • ----- Meeting Notes (2/26/13 10:00) ------ First, a little about me
  • ----- Meeting Notes (2/26/13 10:01) ------ Started in Internet Marketing three years ago - We were a small operation of around 12 full-time employees, working from home - Grew to have over 30 full-time employees and were listed in the Inc. 500’s fastest growing businesses in 2011- In my first year I was invited to be a panelist at Search Marketing Expo West to discuss location-based check-in services, and was brought back the following year.- I also became a Google AdWords Certified professional.
  • ----- Meeting Notes (2/26/13 10:01) -----So that’s enough about me. Let’s start talking about SEO.
  • ----- Meeting Notes (2/26/13 10:02) ------ So, what is SEO?- Speaking plainly, it’s the process of increasing your website’s organic rank in search engines.
  • ----- Meeting Notes (2/26/13 10:03) ------ For those unfamiliar with the term "Organic results"- Found in the unpaid section, highlighted in orange in this screenshot. - The results above and to the right are paid results, which we’ll leave for another time. - SEO specifically deals with gaining visibility in Organic results
  • ----- Meeting Notes (2/26/13 10:04) ------ Kick this off with our first myth- ----- Meeting Notes (2/26/13 10:05) ------ Heard this many times in my three years- As long as there are search engines, there will be SEO- Doesn't stop bloggers when a new algo update- Most recently: Panda- Content should be an integral piece, even before this update
  • ----- Meeting Notes (2/26/13 10:04) ------ Kick this off with our first myth- ----- Meeting Notes (2/26/13 10:05) ------ Heard this many times in my three years- As long as there are search engines, there will be SEO- Doesn't stop bloggers when a new algo update- Most recently: Panda- Content should be an integral piece, even before this update
  • Transcript

    • 1. UNDERSTANDING SEO and how it can grow your business presented by rodney hess
    • 2. ABOUT ME
    • 3. ABOUT ME Who am I?
    • 4. SEO 101
    • 5. SEO 101 What is SEO? The process of affecting the visibility of a website or web page in a search engine’s “natural” or un-paid (“organic”) search results.
    • 6. SEO 101 What is SEO? Organic Search Results:
    • 7. SEO 101 MYTH #1: SEO is Dead
    • 8. SEO 101 MYTH #1: SEO is Dead
    • 9. MYTH #2: SEO is Spam SEO 101
    • 10. SEO 101 What is SEO?
    • 11. SEO 101 MYTH #3: Google is the Best Source for Best Practices
    • 12. SEO 101 What is SEO?
    • 13. SEO 101 Why You Need SEO - Over 100 billion global searches conducted each month *http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
    • 14. SEO 101 Why You Need SEO *http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
    • 15. SEO 101 Why You Need SEO And they decrease with each subsequent position! *http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
    • 16. SEO 101 MYTH #4: Top Rank is Best Rank
    • 17. SEO 101 MYTH #4: Top Rank is Best Rank
    • 18. SEO 101 MYTH #5: Rankings = ROI
    • 19. SEO 101 MYTH #5: Rankings = ROI Optimizing Your Site for Conversions
    • 20. SEO 101 How Search Engines Determine Rank
    • 21. SEO 101 How Search Engines Determine Rank
    • 22. SEO 101 How Search Engines Determine Rank AdWords Keyword Tool
    • 23. SEO 101 How Search Engines Determine Rank AdWords Keyword Tool
    • 24. SEO 101 How Search Engines Determine Rank Autocomplete
    • 25. SEO 101 How Search Engines Determine Rank Related Keywords
    • 26. SEO 101 How Search Engines Determine Rank
    • 27. SEO 101 How Search Engines Determine Rank Optimizing Content: Meta Data
    • 28. SEO 101 How Search Engines Determine Rank Optimizing Content: Onsite Content
    • 29. SEO 101 MYTH #6: Good Content Guarantees Good Rank
    • 30. SEO 101 How Search Engines Determine Rank LINKS
    • 31. SEO 101 How Search Engines Determine Rank Internal Links
    • 32. SEO 101 How Search Engines Determine Rank Backlinks (Incoming Links)
    • 33. SEO 101 MYTH #7: More Links Means More Results
    • 34. SEO 101 How Search Engines Determine Rank Backlinks (Incoming Links)
    • 35. SEO 101 MYTH #8: SEO and SMM are Separate
    • 36. SEO 101 How Search Engines Determine Rank Social Signals
    • 37. SEO 101 MYTH #9: Anyone Can Do It
    • 38. SEO 101 MYTH #9: Anyone Can Do It “Just give it to the IT Guy.”
    • 39. SEO 101 MYTH #10: One Size Fits All
    • 40. SEO 101 MYTH #10: One Size Fits All
    • 41. Tracking ROI
    • 42. Tracking ROI Pizza Delicious Bought An Ad On Facebook How’d It Do?
    • 43. Tracking ROI Pizza Delicious Bought An Ad On Facebook How’d It Do?
    • 44. Tracking ROI Pizza Delicious Bought An Ad On Facebook How’d It Do? “After a long night of asking every single customer where he found out about Pizza Delicious, not one said it was through Facebook.”
    • 45. Tracking ROI How do you gauge success?
    • 46. Tracking ROI How do you gauge success? 1. Baseline Report
    • 47. Tracking ROI How do you gauge success? 1. Baseline Report 2. Google Analytics
    • 48. Tracking ROI How do you gauge success? 1. Baseline Report 2. Google Analytics 3. Contact Forms with Tracking Metrics
    • 49. Tracking ROI How do you gauge success? 1. Baseline Report 2. Google Analytics 3. Contact Forms with Tracking Metrics 4. Call Tracking Numbers with Call Switching
    • 50. Any questions?
    • 51. Thank You.

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