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Social Media Advertising
Social Media Advertising
Social Media Advertising
Social Media Advertising
Social Media Advertising
Social Media Advertising
Social Media Advertising
Social Media Advertising
Social Media Advertising
Social Media Advertising
Social Media Advertising
Social Media Advertising
Social Media Advertising
Social Media Advertising
Social Media Advertising
Social Media Advertising
Social Media Advertising
Social Media Advertising
Social Media Advertising
Social Media Advertising
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Social Media Advertising

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Transcript

  • 1. ROI in Social Media Advertising
  • 2. A short introduction to our social media agency• UK’s first Social Media Agency• Ability to carry out comprehensive social media monitoring and sentiment analysis, using our own unique optimisation tracking tools• Experience of working with a diverse mix of global clients, to leverage the marketing power of social media networking in multiple languages• Mediate between brands and consumers by creating engaging and results driven social media programmes across a range of sectors• A founding member of the DMA Social Media Council
  • 3. Why we like SMATops 3 benefits of Social media Advertising1. Drives ROI Still a highly cost effective channel that is proving time and again it offers great value2. Great companion for social media campaigns Plays a valuable supporting role for conversational brand ambassador campaigns.3. Uniquely targeted Ability to find and target specific audiences
  • 4. Types of Social MediaAdvertising Media type Channel examples Cost BenefitsPaid social media Facebook ad Media spend and • Scalabilityadvertising network, time • Timeliness sponsored • Complimentary conversation, messaging promoted tweetsEarned social Brand Time • Trustworthymedia ambassadors in • Viral potential forums, Q&As • Incredible conversion ratesBrand owned Facebook group, Time • Full control ofmedia web site, mobile messaging app • Longer term approach to buying process
  • 5. Social Media Investment
  • 6. Trends in spending SAS/ Marketing Week March 2010
  • 7. Breakdown by platform SAS / Marketing Week March2010
  • 8. Social Media ad spend
  • 9. Social Media ad spend
  • 10. How Social Media advertisingDrives ROI
  • 11. Decision Making ProcessRoyal CaribbeanObjectiveRaise awareness anddrive interest in theRoyal Caribbean andtheir Celebrity Cruises.ApproachTarget women in their40s and 50s whoillustrate an interest inEuropean culture andpremium Europeantravelling.
  • 12. Lead GenerationHertfordshireConstabularyObjectiveImprove the number ofapplications for thePolice’s SpecialConstables.ApproachDrive applications bytargeting prospectivecandidates within socialmedia spaces
  • 13. Decision making processTweetForceObjectiveSupport customerservice propositionsApproachEngage with Twitteraudience aboutproduct support andpost productpurchasing andrecycling issues.
  • 14. Principles• Still use best practise approach to ad propositions
  • 15. Principles• Still use best practise approach to ad propositions• A / B testing highly recommended
  • 16. Principles• Still use best practise approach to ad propositions• A / B testing highly recommended• Utilise the unique insights from click data.
  • 17. Principles• Still use best practise approach to ad propositions• A / B testing highly recommended• Utilise the unique insights from click data• Connect with analytics to calculate ROI
  • 18. Principles• Still use best practise approach to ad propositions• A / B testing highly recommended• Utilise the unique insights from click data.• Connect with analytics to calculate ROI• Daily monitoring at beginning of a campaign for lowest CPC
  • 19. Principles• Still use best practise approach to ad propositions• A / B testing highly recommended• Utilise the unique insights from click data.• Connect with analytics to calculate ROI• Daily monitoring at beginning of a campaign for lowest CPC• Find balance of overly targeted and broad profiling at especially at beginning of campaign
  • 20. Q&Aagency2.co.uk jobs@agency2.co.uk0207 775 5608

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