0
20 million
customers
The Problem
What does the fox say?
What does the fox say?
Miley Cyrus, The Situation, Cat Videos
= 22.3 hours/month
= 16,000 minutes/year
= more than you spend eating ALL YEAR

Ene...
U.S. Energy Productivity
U.S. Energy Waste
We are reptiles.
Lawyers
Day Care
Comparison
Peak Energy Reports

Get people to use less energy on peak days, or
the hottest days of the summer. And we pay
them for ea...
National Grid and Opower

Standard Marketing
National Grid and Opower

Affect
National Grid and Opower

Exclusivity
National Grid and Opower

Loss Language
Behavioral Science
Definition: An extensive trove of knowledge about how people really behave and
why they behave the way ...
Increased customer trust
100%
75%

76%

68%

Impact 49% of JD Power score
Consistent impact across 30K
interviews at 24 ut...
Predictable energy savings
5.0%

Average Steady State Savings = 1.5 – 3.5%

4.5%
4.0%
3.5%
3.0%
2.5%
2.0%

1.5%
1.0%
0.5%
...
“This is a message from
BGE. During the
Wednesday, July 10th
Savings Day, you earned
$2.75 for reducing your
energy use. T...
You know you’ve made it when
you’re on

Opower and BGE:
Behavioral Demand Response
Las Vegas
off the grid
Cleantech Future Conf - 11 Nov 13
Cleantech Future Conf - 11 Nov 13
Cleantech Future Conf - 11 Nov 13
Cleantech Future Conf - 11 Nov 13
Cleantech Future Conf - 11 Nov 13
Cleantech Future Conf - 11 Nov 13
Cleantech Future Conf - 11 Nov 13
Cleantech Future Conf - 11 Nov 13
Cleantech Future Conf - 11 Nov 13
Cleantech Future Conf - 11 Nov 13
Cleantech Future Conf - 11 Nov 13
Cleantech Future Conf - 11 Nov 13
Cleantech Future Conf - 11 Nov 13
Cleantech Future Conf - 11 Nov 13
Cleantech Future Conf - 11 Nov 13
Cleantech Future Conf - 11 Nov 13
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Cleantech Future Conf - 11 Nov 13

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Transcript of "Cleantech Future Conf - 11 Nov 13"

  1. 1. 20 million customers
  2. 2. The Problem
  3. 3. What does the fox say?
  4. 4. What does the fox say?
  5. 5. Miley Cyrus, The Situation, Cat Videos = 22.3 hours/month = 16,000 minutes/year = more than you spend eating ALL YEAR Energy Usage, Saving the Planet = 7 minutes/year
  6. 6. U.S. Energy Productivity
  7. 7. U.S. Energy Waste
  8. 8. We are reptiles.
  9. 9. Lawyers
  10. 10. Day Care
  11. 11. Comparison
  12. 12. Peak Energy Reports Get people to use less energy on peak days, or the hottest days of the summer. And we pay them for each kWh they save.
  13. 13. National Grid and Opower Standard Marketing
  14. 14. National Grid and Opower Affect
  15. 15. National Grid and Opower Exclusivity
  16. 16. National Grid and Opower Loss Language
  17. 17. Behavioral Science Definition: An extensive trove of knowledge about how people really behave and why they behave the way they do. Norms  Loss Aversion  Autonomy  Rewards  Triggers  Opower is running the largest behavioral science experiment in the world
  18. 18. Increased customer trust 100% 75% 76% 68% Impact 49% of JD Power score Consistent impact across 30K interviews at 24 utilities 68% 55% 50% 48% 38% 25% 0% Trustworthy source of information Wants to help me Wants to help me reduce my energy save money use Treatment Control
  19. 19. Predictable energy savings 5.0% Average Steady State Savings = 1.5 – 3.5% 4.5% 4.0% 3.5% 3.0% 2.5% 2.0% 1.5% 1.0% 0.5% 0.0% 6 12 18 24 Months since program start 30 36 Results measured and verified by independent third parties 42
  20. 20. “This is a message from BGE. During the Wednesday, July 10th Savings Day, you earned $2.75 for reducing your energy use. The averagesaving home earned $3.75 more than you.”
  21. 21. You know you’ve made it when you’re on Opower and BGE: Behavioral Demand Response
  22. 22. Las Vegas off the grid
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