LEAN	
  STARTUP	
  HABIT	
  DESIGN	
  

	
   Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well...
Over	
  80%	
  of	
  
InnovaRon,	
  
Change	
  Management,	
  and	
  
Startup	
  Projects	
  
Fail	
  
Because	
  
They	
 ...
There’s	
  
An	
  Emerging	
  Paradigm	
  ShiE	
  
From	
  
TradiRonal	
  Product/Service	
  Design	
  
To	
  
Lean	
  Sta...
“Habits	
  
Can	
  be	
  Changed	
  
If	
  	
  
We	
  Understand	
  
How	
  They	
  Work”	
  
Charles	
  Duhigg	
  
A	
  Habit	
  
Is	
  
An	
  autonomic	
  process	
  or	
  rouRne	
  
For	
  
Geng	
  a	
  task	
  or	
  job	
  done	
  
In	
  
Lean	
  Startup	
  Habit	
  Design,	
  
The	
  “Habit	
  Engine”	
  
Is	
  
The	
  Unit	
  of	
  Analysis	
  and	
 ...
In	
  Prac7ce,	
  
The	
  “Habit	
  Engine”	
  
Refers	
  to	
  
A	
  Cyclic	
  System	
  of	
  Four	
  “Gears”	
  
For	
 ...
In	
  
A	
  Lean	
  Startup	
  Habit	
  Design	
  Project,	
  
The	
  “DB-­‐MAIL”	
  Cycle	
  
Is	
  Applied	
  to	
  
The...
Always	
  Start	
  with	
  
Design	
  and	
  Tes7ng	
  of	
  
Minimum	
  Viable	
  Habit	
  
(MVH)	
  
As	
  Well	
  As	
 ...
Every	
  Habit	
  Engine	
  
Has	
  
4	
  “Gears”:	
  
	
  
Tr	
  
AT	
  
RC	
  
In	
  

Trigger	
  
AcRon	
  &	
  Tool	
 ...
Get	
  Out	
  Of	
  the	
  Enterprise	
  
&	
  
Observe	
  
Customer	
  Habit	
  Engines	
  
Use	
  
The	
  Habit	
  Engine	
  Gameboard	
  
Habit	
  Engine	
  Gameboard	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well	
  as	
  A...
Pinterest’s	
  Habit	
  Engine	
  Gameboard:	
  Cycle	
  1	
  (Early	
  User/Player	
  Type)	
  

Rapidly	
  Understand,	
...
Pinterest’s	
  Habit	
  Engine	
  Gameboard:	
  Cycle	
  2	
  (Experienced	
  User/Player	
  Type)	
  
Rapidly	
  Understa...
3	
  Visual	
  Tools	
  
for	
  
Lean	
  Startup	
  Habit	
  Designers	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
 ...
Habit	
  Engine	
  Gameboard	
  
Habit	
  Engine	
  Gameboard	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well	
  as	
  A...
Habit	
  Engine	
  Gameboard	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well	
  as	
  A...
Habit	
  Engine	
  Gameboard	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well	
  as	
  A...
Habit	
  Engine	
  Gameboard	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well	
  as	
  A...
Habit	
  Engine	
  Gameboard	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well	
  as	
  A...
Habit	
  Engine	
  Gameboard	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well	
  as	
  A...
Habit	
  Engine	
  Gameboard	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well	
  as	
  A...
Habit	
  Engine	
  Gameboard	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well	
  as	
  A...
Habit	
  Engine	
  Gameboard	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well	
  as	
  A...
Habit	
  Engine	
  Gameboard	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well	
  as	
  A...
Habit	
  TransformaRon	
  Gameboard	
  
Habit	
  TransformaRon	
  Gameboard	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well	
  ...
Habit	
  TransformaRon	
  Gameboard	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well	
  ...
Habit	
  TransformaRon	
  Gameboard	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well	
  ...
Habit	
  TransformaRon	
  Gameboard	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well	
  ...
Habit	
  TransformaRon	
  Gameboard	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well	
  ...
Business	
  Model	
  Gameboard	
  
BMC	
  Gameboard	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well	
  as	
  Addic9ve	
  C...
BMC	
  Gameboard	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well	
  as	
  Addic9ve	
  C...
3	
  Stream-­‐Gameboard	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well	
  as	
  Addic9...
3	
  Stream-­‐Gameboard	
  

Rapidly	
  Understand,	
  Prototype,	
  and	
  Manage	
  Habits	
  as	
  well	
  as	
  Addic9...
Business	
  Model	
  Jigsaw	
  

Rapidly	
  Visualize,	
  Prototype,	
  and	
  Manage	
  Business	
  Models	
  

Key	
  Pa...
 
#4ROD.	
  Dr.	
  Rod	
  King.	
  rodkuhnhking@gmail.com	
  &	
  hDp://businessmodels.ning.com	
  &	
  hDp://twiDer.com/R...
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3 Visual Tools for Lean Startup Habit Designers: Rapidly Understand and Design Addictive Customer Experiences (ACEs)

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It is estimated that more than 80% of innovation and change management projects fail. Why?

My hypothesis is that the large majority of innovation and change management projects fail because such projects fail to change the habits of targeted customers. In other words, targeted customers exhibit "Habit Inertia (HI)" and tacitly refuse to use innovative products, services, or proposals.

As the percentage of failing projects is still high, innovation and change management projects need a paradigm shift: they need to change their unit of analysis from "product" or "service" to "habit." To be extraordinary successful today, organizations must design business models with Addictive Customer Experiences (ACEs).

The above presentation introduces 3 tools that Lean Startup Habit Designers can use to design habits as well as business models with Addictive Customer Experiences (ACEs). An example on Pinterest is presented.

http://goo.gl/i9gZZx

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3 Visual Tools for Lean Startup Habit Designers: Rapidly Understand and Design Addictive Customer Experiences (ACEs)

  1. 1. LEAN  STARTUP  HABIT  DESIGN     Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)                                                       Twi0er                                     Companies  Systema7cally             Applying           The  Approach  of           LEAN  STARTUP  HABIT  DESIGN             Starbucks                                                                   Nike                                     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hDp://businessmodels.ning.com  &  hDp://twiDer.com/RodKuhnKing  
  2. 2. Over  80%  of   InnovaRon,   Change  Management,  and   Startup  Projects   Fail   Because   They  Don’t  Recognize  That   They  Are  in     The  Highly  Risky  Business  of   Habit  TransformaRon  and  Design  
  3. 3. There’s   An  Emerging  Paradigm  ShiE   From   TradiRonal  Product/Service  Design   To   Lean  Startup  Habit  Design  
  4. 4. “Habits   Can  be  Changed   If     We  Understand   How  They  Work”   Charles  Duhigg  
  5. 5. A  Habit   Is   An  autonomic  process  or  rouRne   For   Geng  a  task  or  job  done  
  6. 6. In   Lean  Startup  Habit  Design,   The  “Habit  Engine”   Is   The  Unit  of  Analysis  and  Design   The  Habit  Engine  is  analogous  to  the  “Basal  Ganglia”  which  is  at  the  base  of  the  brain   and  which  stores  our  rouRnes  or  habits  as  “chunks  (scripts)”  
  7. 7. In  Prac7ce,   The  “Habit  Engine”   Refers  to   A  Cyclic  System  of  Four  “Gears”   For   Changing,  DisrupRng,  and/or   Transforming   Habits  
  8. 8. In   A  Lean  Startup  Habit  Design  Project,   The  “DB-­‐MAIL”  Cycle   Is  Applied  to   The  Customer  “Habit  Engine”   Note   DB-­‐MAIL  is  an  acronym  for:     D:  Define   B:  Build   M:  Measure   A:  Analyze   I:  Improve   L:  Learn  
  9. 9. Always  Start  with   Design  and  Tes7ng  of   Minimum  Viable  Habit   (MVH)   As  Well  As   Minimum  Viable  Habit  Engine   (MVHE)  
  10. 10. Every  Habit  Engine   Has   4  “Gears”:     Tr   AT   RC   In   Trigger   AcRon  &  Tool   Reward  &  Craving   Investment   The  4  “Gears”of  a  Habit  Engine  are  based  on  informa7on  in  Nir  Eyal’s  book,  “Hooked”  as  well  as  Charles  Duhigg’s  book,  “The  Power  of  Habit”    
  11. 11. Get  Out  Of  the  Enterprise   &   Observe   Customer  Habit  Engines  
  12. 12. Use   The  Habit  Engine  Gameboard  
  13. 13. Habit  Engine  Gameboard   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)   Tr   TRIGGER       AT   ACTION  &  TOOL                                                 RC   REWARD  &  CRAVING                           In   INVESTMENT             The  4  “Gears”of  a  Habit  Engine  are  based  on  informa7on  in  Nir  Eyal’s  book,  “Hooked”  as  well  as  Charles  Duhigg’s  book,  “The  Power  of  Habit”      
  14. 14. Pinterest’s  Habit  Engine  Gameboard:  Cycle  1  (Early  User/Player  Type)   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)   TRIGGER   (Pain/Cue/S7mulus/Prompt)     External  Trigger   q  Facebook     q  Twi0er     q  Word  of  Mouth                       ACTION  &  TOOL   (Rou7ne/Job  To  Get  Done)     q  Visit  Website     q  Scroll                     REWARD  &  CRAVING   (Variable  Benefit/Delight)     Hunt     q  Discovery  o  f  interes7ng   objects                       INVESTMENT   q  q  q  q  q  Favorite   Sign  up   Follow   Comment   Re-­‐pin   (Prepara7on;  Stored  Value;  Lock-­‐in;  Anchor)           The  4  “Gears”of  a  Habit  Engine  are  based  on  informa7on  in  Nir  Eyal’s  book,  “Hooked”  as  well  as  Charles  Duhigg’s  book,  “The  Power  of  Habit”    
  15. 15. Pinterest’s  Habit  Engine  Gameboard:  Cycle  2  (Experienced  User/Player  Type)   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)   TRIGGER   (Pain/Cue/S7mulus/Prompt)     External  Trigger   q  No7fica7ons     q  Emails           Internal  Trigger     q  Boredom     q  Fear  of  Losing  Content               ACTION  &  TOOL   (Rou7ne/Job  To  Get  Done)     REWARD  &  CRAVING   (Variable  Benefit/Delight)     Hunt     q  Discovery  o  f  interes7ng   objects       Tribe   q  Discovery  o  f  informa7on     from  the  tribe:  “What  did   friend  post?”     q  Log  in  (Sign  in)                                 INVESTMENT   (Prepara7on;  Stored  Value;  Lock-­‐in;  Anchor)   q  Follow   q  Comment   q  Re-­‐pin           q  Install  Pin-­‐It  bu0on   q  Pin   The  4  “Gears”of  a  Habit  Engine  are  based  on  informa7on  in  Nir  Eyal’s  book,  “Hooked”  as  well  as  Charles  Duhigg’s  book,  “The  Power  of  Habit”    
  16. 16. 3  Visual  Tools   for   Lean  Startup  Habit  Designers   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  
  17. 17. Habit  Engine  Gameboard  
  18. 18. Habit  Engine  Gameboard   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)   Tr   TRIGGER       AT   ACTION  &  TOOL                                                 RC   REWARD  &  CRAVING                           In   INVESTMENT             The  4  “Gears”of  a  Habit  Engine  are  based  on  informa7on  in  Nir  Eyal’s  book,  “Hooked”  as  well  as  Charles  Duhigg’s  book,  “The  Power  of  Habit”      
  19. 19. Habit  Engine  Gameboard   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)   TRIGGER   (Pain/Cue/S7mulus/Prompt)                           ACTION  &  TOOL   (Rou7ne/Job  To  Get  Done)                         REWARD  &  CRAVING   (Variable  Benefit/Delight)                           INVESTMENT   (Prepara7on;  Stored  Value;  Lock-­‐in;  Anchor)           The  4  “Gears”of  a  Habit  Engine  are  based  on  informa7on  in  Nir  Eyal’s  book,  “Hooked”  as  well  as  Charles  Duhigg’s  book,  “The  Power  of  Habit”    
  20. 20. Habit  Engine  Gameboard   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)     ACTION  &  TOOL   TRIGGER   (Rou7ne/Job  To  Get  Done)   (Pain/Cue/S7mulus/Prompt)                                                   REWARD  &  CRAVING   (Variable  Benefit/Delight)                             INVESTMENT     (Prepara7on;  Stored  Value;  Lock-­‐in;  Anchor)           The  4  “Gears”of  a  Habit  Engine  are  based  on  informa7on  in  Nir  Eyal’s  book,  “Hooked”  as  well  as  Charles  Duhigg’s  book,  “The  Power  of  Habit”    
  21. 21. Habit  Engine  Gameboard   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)     ACTION  &  TOOL   TRIGGER   (Rou7ne/Job  To  Get  Done)   (Pain/Cue/S7mulus/Prompt)                       External/Internal  Trigger                               REWARD  &  CRAVING   (Variable  Benefit/Delight)                             INVESTMENT     (Prepara7on;  Stored  Value;  Lock-­‐in;  Anchor)           The  4  “Gears”of  a  Habit  Engine  are  based  on  informa7on  in  Nir  Eyal’s  book,  “Hooked”  as  well  as  Charles  Duhigg’s  book,  “The  Power  of  Habit”    
  22. 22. Habit  Engine  Gameboard   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)     ACTION  &  TOOL   TRIGGER   (Rou7ne/Job  To  Get  Done)   (Pain/Cue/S7mulus/Prompt)                       External/Internal  Trigger                             REWARD  &  CRAVING   (Variable  Benefit/Delight)     External/Internal  Reward       P:  Physical  Craving/ExpectaRon       I:  Intellectual  Craving/ExpectaRon         E:  EmoRonal  Craving/ExpectaRon         S:  Spiritual  Craving/ExpectaRon               INVESTMENT     (Prepara7on;  Stored  Value;  Lock-­‐in;  Anchor)           The  4  “Gears”of  a  Habit  Engine  are  based  on  informa7on  in  Nir  Eyal’s  book,  “Hooked”  as  well  as  Charles  Duhigg’s  book,  “The  Power  of  Habit”    
  23. 23. Habit  Engine  Gameboard   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)     ACTION  &  TOOL   TRIGGER   (Rou7ne/Job  To  Get  Done)   (Pain/Cue/S7mulus/Prompt)                       When  I  perceive  [Trigger],   External/Internal  Trigger                           I  [Ac9on/Task]     REWARD  &  CRAVING   (Variable  Benefit/Delight)     External/Internal  Reward       P:  Physical  Craving/ExpectaRon       I:  Intellectual  Craving/ExpectaRon         E:  EmoRonal  Craving/ExpectaRon         S:  Spiritual  Craving/ExpectaRon         to  enjoy  [P.I.E.S.  Reward].         INVESTMENT     (Prepara7on;  Stored  Value;  Lock-­‐in;  Anchor)         To  get  greater  reward  ,  I  [Investment]     The  4  “Gears”of  a  Habit  Engine  are  based  on  informa7on  in  Nir  Eyal’s  book,  “Hooked”  as  well  as  Charles  Duhigg’s  book,  “The  Power  of  Habit”    
  24. 24. Habit  Engine  Gameboard   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)   TRIGGER   (Pain/Cue/S7mulus/Prompt)                           ACTION  &  TOOL   (Rou7ne/Job  To  Get  Done)                         REWARD  &  CRAVING   (Variable  Benefit/Delight)                           INVESTMENT   (Prepara7on;  Stored  Value;  Lock-­‐in;  Anchor)           The  4  “Gears”of  a  Habit  Engine  are  based  on  informa7on  in  Nir  Eyal’s  book,  “Hooked”  as  well  as  Charles  Duhigg’s  book,  “The  Power  of  Habit”    
  25. 25. Habit  Engine  Gameboard   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)   Tr   TRIGGER   (Pain/Cue/S7mulus/Prompt)     AT   ACTION  &  TOOL   (Rou7ne/Job  To  Get  Done)                                               RC   REWARD  &  CRAVING   (Variable  Benefit/Delight)                           In   INVESTMENT   (Prepara7on;  Stored  Value;  Lock-­‐in;  Anchor)           The  4  “Gears”of  a  Habit  Engine  are  based  on  informa7on  in  Nir  Eyal’s  book,  “Hooked”  as  well  as  Charles  Duhigg’s  book,  “The  Power  of  Habit”    
  26. 26. Habit  Engine  Gameboard   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)   Tr   TRIGGER       AT   ACTION  &  TOOL                                                 RC   REWARD  &  CRAVING                           In   INVESTMENT             The  4  “Gears”of  a  Habit  Engine  are  based  on  informa7on  in  Nir  Eyal’s  book,  “Hooked”  as  well  as  Charles  Duhigg’s  book,  “The  Power  of  Habit”      
  27. 27. Habit  Engine  Gameboard   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)   Tr     AT   ACTION  &  TOOL   TRIGGER                           RC                               REWARD  &  CRAVING                             In   INVESTMENT               The  4  “Gears”of  a  Habit  Engine  are  based  on  informa7on  in  Nir  Eyal’s  book,  “Hooked”  as  well  as  Charles  Duhigg’s  book,  “The  Power  of  Habit”      
  28. 28. Habit  TransformaRon  Gameboard  
  29. 29. Habit  TransformaRon  Gameboard   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)   PRESENT  HABIT  ENGINE   (Trigger/Ac7on/Reward/Inv.)                           STRATEGY/TACTICS   (Lean  Startup-­‐Six  Sigma  Game)         D:  Define  Customer/Habit  Engine     B:  Build  Solu7on/Habit  Engine     M:  Measure  Problem     A:  Analyze  Problem   I:  Improve  Solu7on/Habit  Engine     L:  Learn  What’s     alued   V           DB-­‐MAIL  Cycle   FUTURE  HABIT  ENGINE   (Trigger/Ac7on/Reward/Inv.)                             #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hDp://businessmodels.ning.com  &  hDp://twiDer.com/RodKuhnKing  
  30. 30. Habit  TransformaRon  Gameboard   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)   PRESENT  HABIT  ENGINE   (Trigger/Ac7on/Reward/Inv.)             A:  AcRon  &  Tool           R:  Reward  &  Craving           I:  Investment       Habit  Engine   T:  Trigger         STRATEGY/TACTICS   FUTURE  HABIT  ENGINE   (Trigger/Ac7on/Reward/Inv.)   (Lean  Startup-­‐Six  Sigma  Game)         D:  Define  Customer/Habit  Engine     B:  Build  Solu7on/Habit  Engine     M:  Measure  Problem     A:  Analyze  Problem   I:  Improve  Solu7on/Habit  Engine     L:  Learn  What’s     alued   V           DB-­‐MAIL  Cycle   Habit  Engine   T:  Trigger               A:  AcRon  &  Tool             R:  Reward  &  Craving         I:  Investment             #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hDp://businessmodels.ning.com  &  hDp://twiDer.com/RodKuhnKing  
  31. 31. Habit  TransformaRon  Gameboard   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)   PRESENT  HABIT  ENGINE   (Trigger/Ac7on/Reward/Inv.)             A:  AcRon  &  Tool           R:  Reward  &  Craving           I:  Investment       Habit  Engine   T:  Trigger         STRATEGY/TACTICS   FUTURE  HABIT  ENGINE   (Trigger/Ac7on/Reward/Inv.)   (Lean  Startup-­‐Six  Sigma  Game)         D:  Define  Customer/Habit  Engine     B:  Build  Solu7on/Habit  Engine     M:  Measure  Problem     A:  Analyze  Problem   I:  Improve  Solu7on/Habit  Engine     L:  Learn  What’s    Valued             DB-­‐MAIL  Cycle   Habit  Engine   T:  Trigger               A:  AcRon  &  Tool             R:  Reward  &  Craving         I:  Investment             #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hDp://businessmodels.ning.com  &  hDp://twiDer.com/RodKuhnKing  
  32. 32. Habit  TransformaRon  Gameboard   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)   PRESENT  HABIT  ENGINE   (Trigger/Ac7on/Reward/Inv.)             A:  AcRon  &  Tool           R:  Reward  &  Craving           I:  Investment       Habit  Engine   T:  Trigger         STRATEGY/TACTICS   FUTURE  HABIT  ENGINE   (Trigger/Ac7on/Reward/Inv.)   (Lean  Startup-­‐Six  Sigma  Game)         D:  Define  Customer/Habit  Engine     B:  Build  Solu7on/Habit  Engine     M:  Measure  Problem     A:  Analyze  Problem   I:  Improve  Solu7on/Habit  Engine     L:  Learn  What’s    Valued             DB-­‐MAIL  Cycle   Habit  Engine   T:  Trigger               A:  AcRon  &  Tool             R:  Reward  &  Craving         I:  Investment             #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hDp://businessmodels.ning.com  &  hDp://twiDer.com/RodKuhnKing  
  33. 33. Habit  TransformaRon  Gameboard   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)   PRESENT  HABIT  ENGINE   (Trigger/Ac7on/Reward/Inv.)                           STRATEGY/TACTICS   (Lean  Startup-­‐Six  Sigma  Game)                         FUTURE  HABIT  ENGINE   (Trigger/Ac7on/Reward/Inv.)                             #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hDp://businessmodels.ning.com  &  hDp://twiDer.com/RodKuhnKing  
  34. 34. Business  Model  Gameboard  
  35. 35. BMC  Gameboard   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hDp://businessmodels.ning.com  &  hDp://twiDer.com/RodKuhnKing  
  36. 36. BMC  Gameboard   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hDp://businessmodels.ning.com  &  hDp://twiDer.com/RodKuhnKing  
  37. 37. 3  Stream-­‐Gameboard   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hDp://businessmodels.ning.com  &  hDp://twiDer.com/RodKuhnKing  
  38. 38. 3  Stream-­‐Gameboard   Rapidly  Understand,  Prototype,  and  Manage  Habits  as  well  as  Addic9ve  Customer  Experiences  (ACEs)     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hDp://businessmodels.ning.com  &  hDp://twiDer.com/RodKuhnKing  
  39. 39. Business  Model  Jigsaw   Rapidly  Visualize,  Prototype,  and  Manage  Business  Models   Key  Partners  (KP)         Value  ProposiRon  (VP)       Cost  Structure  (C$)           Key  Resources  (KR)         Channels  (CH)  &  Customer   RelaRonships  (CR)       Revenue  Streams  (R$)         Key  AcRviRes  (KA)         Customer  Segments  (CS)       PROFIT          
  40. 40.   #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hDp://businessmodels.ning.com  &  hDp://twiDer.com/RodKuhnKing  
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