It is estimated that more than 80% of innovation and change management projects fail. Why?
My hypothesis is that the large majority of innovation and change management projects fail because such projects fail to change the habits of targeted customers. In other words, targeted customers exhibit "Habit Inertia (HI)" and tacitly refuse to use innovative products, services, or proposals.
As the percentage of failing projects is still high, innovation and change management projects need a paradigm shift: they need to change their unit of analysis from "product" or "service" to "habit." To be extraordinary successful today, organizations must design business models with Addictive Customer Experiences (ACEs).
The above presentation introduces 3 tools that Lean Startup Habit Designers can use to design habits as well as business models with Addictive Customer Experiences (ACEs). An example on Pinterest is presented.
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