General Information on the Tool of BLUE OCEAN DASHBOARD




   WHAT?                                         WHO?         ...
WHAT?                                        WHO?                                         WHERE?




WHY?                 ...
Company Overview of …………………………………………………………………..                           Date: …………………………………….………..………..

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Blue Ocean Map (“One-Page Blue Ocean Strategy” for Simply Mapping, Designing, Executing, and Monitoring a Blue Ocean Strat...
Blue Ocean Dashboard for ………………………………………………………………………………………….                                                        Date: ...
Template for 4 Perspectives and Questions for Balancing a Blue Ocean Dashboard




   INVESTOR PERSPECTIVE                ...
TOMCAT (Trade-Off Matrix of Customer Aspirations And Troubles): How to Quickly Organize and Document Blue Ocean-Business M...
Template for Zoomable Blue Ocean Dashboard




                                                E: EMPLOYEES/KNOWLEDGE ASSE...
Template for a Classic Zoomable Page (for Visual Brainstorming/Documentation)




         BOBM8.1. Blue Ocean-Business Mo...
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Toolkit for Preparing Your Own Blue Ocean-Performance Dashboard

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This 'portable' toolkit contains tools that can be used to prepare a Blue Ocean-Performance Dashboard. This concept combines two of the most powerful concepts in business management: Blue Ocean Strategy and Balanced Scorecard. The Blue Ocean-Performance Scorecard will help you to visually translate any strategy including a Blue Ocean Strategy into reality. Consequently, with the dashboard the implementation of a Blue Ocean Strategy has a higher chance of success.

In addition, the Blue Ocean-Performance Dashboard could be used to answer the following questions:
* How does the organization work or do business?
* How does the organization generate reveue or profit?
* How to create an uncontested customer experience and uncontested marketplace as well as make the competition irrelevant?

If you'd like to generate and share ideas on the above question, the Blue Ocean-Performance Dashboard may be your best tool.

Published in: Business, Technology

Toolkit for Preparing Your Own Blue Ocean-Performance Dashboard

  1. 1. General Information on the Tool of BLUE OCEAN DASHBOARD WHAT? WHO? WHERE? The Blue Ocean-Performance Dashboard Business executives; managers Online: is a tool that seamlessly integrates the http://businessmodels.ning.com Business planners; strategic planners three most powerful tools for business Talks; Seminars Small, medium, and large enterprises management: Value (Supply) Chain; Blue Workshops; Training Practitioners of Blue Ocean Strategy Ocean Strategy; Balanced Scorecard Consulting Practitioners of Balanced Scorecard WHY? WHEN? ‘One-Page Business Management’ Starting a business (from idea stage) BLUE OCEAN DASHBOARD: Simpler; Faster; Free; Holistic Generating more revenue A Simpler and More Profitable Way to Integrated approach to managing Further reducing cost Manage Strategies and Business Models value (supply) chain, strategy, Facing competition in the ‘Red Ocean’ performance, and business model For uncontested customer experience HOW? HOW MUCH? WHAT NEXT? “Where currently are you (in the Free online (open innovation): iPhone application for the Blue industry?)” http://businessmodels.ning.com Ocean-Performance Dashboard “Where do you want to go?” Otherwise, contact Dr. Rod King: Software/social network for Blue rodkuhnking@sbcglobal.net Ocean-Performance Dashboard “How will you get to the Blue Ocean? Partners for Collaborative Projects What strategy and business model?” BOBM8B. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
  2. 2. WHAT? WHO? WHERE? WHY? WHEN? QUESTION-TAGS FOR: HOW? HOW MUCH? WHAT NEXT? BOBM8B. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
  3. 3. Company Overview of ………………………………………………………………….. Date: …………………………………….………..……….. Author(s): …………………………………………………………………………………….. Ref.: …………………………………..……………………. COMPANY BACKGROUND INDUSTRY/BUSINESS PRODUCTS/SERVICES Location: Industry: Founder(s): Niche: Revenue: No. of Direct Competitors: Model: CUSTOMER VALUE PROPOSITION CUSTOMER BENEFITS/EXPERIENCE COMPANY OVERVIEW OF: MAIN GOAL/OBJECTIVE/STRATEGY VISION MISSION BOBM8A. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
  4. 4. Blue Ocean Map (“One-Page Blue Ocean Strategy” for Simply Mapping, Designing, Executing, and Monitoring a Blue Ocean Strategy) IDEAL BLUE OCEAN (FINAL RESULT) Fractal Market Segmentation of ………………………………………………………………………. ∞ BLUE OCEAN Experience Revenue Highly differentiated and premium-priced/free business model Blue Ocean Plan (+): DELIGHT RED OCEAN Experience Commoditized and Strategic Red Ocean Plan low-cost business model Choice (-): PAIN (Uncontested Experience, Market Space, or New Category) No. of Competitors BOBM1.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & & http://businessmodels.ning.com BOBM5.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net http://businessmodels.ning.com
  5. 5. Blue Ocean Dashboard for …………………………………………………………………………………………. Date: ………………………………. Name of Product/Service/Facility: ……………………………..…………………….. Functionality: …………………………………………………………………….… Customer Value Proposition: ……………………………………………………………………. Business/Industry: ………………..........…………………..….…………….. Goal/Objective: ……………………………………………………………………………………………………………………………………………………………………………………………. BUSINESS SYSTEM Description Performance Objectives: 20…… Blue Ocean Actions (Tactics/Customer Experience Quotient) Initiatives/ (“SEMPORCE”) of Best Current/ Projects Cost: - Revenue: + Other Raise Create Reduce Eliminate Other ELEMENTS Future Resources ($) ($) Criteria (+) (+) (-) (-) S: Suppliers/Materials E: Employees/Know- ledge Assets/Culture M: Machinery/ Equipment/Facility P: Processes/ Activities O: Outputs - Product - Service R: Retailers/ Distributors/Channels C: Customers/ Consumers E: Environment - Competitors - Non-customers - Partners - Investors - Community/Gov. BUSINESS MODEL: BUSINESS IDEAL BLUE OCEAN STRATEGY (How to create an uncontested Blue Ocean (How does the organization work to deliver its EXPERIENCE customer experience and uncontested business model as well Program ROI (%): value proposition to customers?) QUOTIENT as make the competition irrelevant?) BOBM5.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
  6. 6. Template for 4 Perspectives and Questions for Balancing a Blue Ocean Dashboard INVESTOR PERSPECTIVE EMPLOYEE PERSPECTIVE How will the business make more What attributes, skills, resources, and outputs should employees have in money (extraordinary profit)? order to sustain a workflow and culture that deliver extraordinary value to customers and investors? 4 PERSPECTIVES AND QUESTIONS FOR BALANCING A BLUE OCEAN DASHBOARD CUSTOMER PERSPECTIVE PROCESS PERSPECTIVE How will customers experience the What processes and strategies will generate extraordinary profit as well greatest delight and least pain? as deliver the organization’s value proposition to customers/consumers? BOBM5.3. Blue Ocean-Business Models. Copyright 2009.2009.Dr.King. King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com BOBM5.32.Blue Ocean-Business Models. Copyright Dr. Rod Rod rodkuhnking@sbcglobal.net & http://businessmodels.ning.com BOBM8.2. BOBM6.1. Blue Ocean-Business Models. Copyright 2009.Dr. RodKing. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com Dr. King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Rod
  7. 7. TOMCAT (Trade-Off Matrix of Customer Aspirations And Troubles): How to Quickly Organize and Document Blue Ocean-Business Models as well as Determine (Non-)Customer Trade-offs, Value Propositions, Business Opportunities, Strategies, and Design/Brainstorming Objectives Customer’s Intent/Job: ……………..……………………………………….…………………..……...… (Non-)Customers/Industry: ……………….…………………….…….. Focus of (Non-)Customer: Product/Service/Facility; Purchase/Delivery/Usage/Supplements/Maintenance/Disposal Breakthrough Question: HOW TO MAKE (THE PRODUCT/ENTERPRISE/INDUSTRY OF) ……………..……………......……….…….....……… IRRELEVANT? (Non-)Customer Needs (-) 1 2 3 4 5 6 7 8 9 10 Cost Mainten- Time Defects/ Weight/ Effort/ Staff Complexity/ Rigidity/ Pain/ Reduce/Eliminate ance/ (Delivery/ Complaints/ Size/ Friction/ Depend- Information Inaccess- Barriers/ (Relative to Industry Standard) Upgrade Aging) Waste Tool Energy ency Overload ibility Pollution Raise/Create (+) Value/Functionality 1 Quality/Automation 2 Performance/Productivity 3 Differentiation/Novelty/ 4 Uniqueness/Form/Fractality Speed/Agility 5 Aesthetics/Visual Appeal/Color 6 Ease of Use/Simplicity 7 Convenience of Use 8 Customer Service/Support 9 Fun/Entertainment/Adventure 10 Star Performers/Celebrities 11 Prestige/Legacy/Amenities 12 Wide Choice/Versatility 13 Hygiene/Cleanliness 14 Integration/Connectivity 15 Power/Strength/Wisdom 16 Accuracy/Reliability 17 Security/Safety/Health 18 Collaboration/Communication 19 Customization/Personalization 20 BOBM7. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
  8. 8. Template for Zoomable Blue Ocean Dashboard E: EMPLOYEES/KNOWLEDGE ASSETS/ M: MACHINERY/EQUIPMENT/ S: SUPPLIERS/MATERIALS CULTURE FACILITY E: ENVIRONMENT P: PROCESSES/STRATEGIES BUSINESS MODEL (20…….) Competitors Brand/PR/Marketing Strategy [Uncontested Customer Experience/ Non-customers/Non-consumers Revenue-generating Strategy Customer Value Proposition/Business Goal Partners Cost-reduction Strategy (“BHAG”)/Strategic Intent/Vision/Ideal Solution/Revenue, Cost, Profit, and ROI]: Investors Value Innovation (Trade-off) Strategy Gov./Community/Society/Env. Competitive Advantage Strategy R: RETAILERS/DISTRIBUTORS/ C: CUSTOMERS/CONSUMERS O: OUTPUTS/PRODUCT/SERVICE CHANNELS/INTERFACE BOBM5.3. Blue Ocean-Business Models. Copyright 2009.2009.Dr.King. King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com BOBM8.2. BOBM6.1. Blue Ocean-Business Models. Copyright Dr. Rod Rod rodkuhnking@sbcglobal.net & http://businessmodels.ning.com Dr. King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com BOBM5.3. Blue Ocean-Business Models. Copyright 2009. Rod
  9. 9. Template for a Classic Zoomable Page (for Visual Brainstorming/Documentation) BOBM8.1. Blue Ocean-Business Models. Copyright 2009. Dr. Rod King. rodkuhnking@sbcglobal.net & http://businessmodels.ning.com
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