This presentation introduces the Business DNA Map which is a visual tool for documenting, organizing, and managing business models at multiple levels. Unlike in other tools, the Business DNA Map can be used to present a "One Minute Business Model."

1. THINKING DIFFERENT A Business DNA Map for The “Business Model Generation” Book Project Dr. Rod Kuhn King Inventor of Business Genomics as well as One Minute Business Model

2. THE BUSINESS DNA MAP IS A STORYBOARD FOR PRESENTING MODELS, TOOLS, AND PROJECTS ESPECIALLY IN STRATEGIC MANAGEMENT, BUSINESS STRATEGY, AND INNOVATION

3. BUSINESS LOGIC OF THEBUSINESS DNA MAP: 3 Fundamental Building Blocks Business DNA Question: ……………………………………………………………………………………………………………………………… D A N Offer/Positioning/Advertisements; PRODUCT DELIVERY/MAINTENANCE/COST Result Product Customers Feedback/Attention/Interaction/ Delight/Trust/Love/Desire/Loyalty; ENQUIRY/ORDER/PAYMENT/REVENUE Aspirations (Why?) Design (How?) Needs (What?) Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

5. Game-changers

6. Challengers

7. Entrepreneurs

8. Executives

9. Consultants

10. Academics

11. Companies

12. Co-creation of a Potential Bestseller (with Names of Co-creators) Aspirations (Why?) Design (How?) Needs (What?) Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

14. Game-changers

15. Challengers

16. Entrepreneurs

17. Executives

18. Consultants

19. Academics

20. CompaniesSource: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

22. Game-changers

23. Challengers

24. Entrepreneurs

25. Executives

26. Consultants

27. Academics

28. CompaniesSource: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

31. Challengers; Entrepreneurs

32. Executives; Consultants

33. Academics; CompaniesSource: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

34. Business DNA Management: Zoomable Storyboards For Documenting, Designing, Managing, and Presenting Business Models

35. THEBUSINESS DNA MAP – 100,000ft Classic Storyboard Business DNA Question: ……………………………………………………………………………………………………………………………… D A N Offer/Positioning/Advertisements; PRODUCT DELIVERY/MAINTENANCE/COST Result Product Customers Feedback/Attention/Interaction/ Delight/Trust/Love/Desire/Loyalty; ENQUIRY/ORDER/PAYMENT/REVENUE Aspirations (Why?) Design (How?) Needs (What?) Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

36. Template: BUSINESS DNA DASHBOARD – 100,000ft Swimlane Storyboard Business DNA Question: ……………………………………………………………………………………………………………………………… Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: …………………………………….. A N D Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

37. Template: BUSINESS DNA DASHBOARD for Profitability – 100,000ft Grid Storyboard Business DNA Question: ……………………………………………………………………………………………………………………………… Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: …………………………………….. A N D Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

38. Template: SWOT ANALYSIS ON BUSINESS DNA DASHBOARD – 100,000ft Grid Storyboard Business DNA Question: ……………………………………………………………………………………………………………………………… Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: …………………………………….. A N D Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

39. Template: BALANCED SCORECARD PERSPECTIVES ON BUSINESS DNA DASHBOARD Business DNA Question: ……………………………………………………………………………………………………………………………… Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: …………………………………….. A N D Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

40. Template: BUSINESS DNA DASHBOARD FOR BUSINESS DNA MANAGEMENT Business DNA Question: ……………………………………………………………………………………………………………………………… Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: …………………………………….. A N D Strategic Planning Validated Execution Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

41. Template: BUSINESS DNA DASHBOARD FOR A LEAN STARTUP Business DNA Question: ……………………………………………………………………………………………………………………………… Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: …………………………………….. A N D Strategic Planning Validated Execution Source: Based on Ries, E. (2011). The Lean Startup. New York: Crown Publishing Group. Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

42. Example: VALIDATEDBUSINESS DNA DASHBOARD FOR APPLE’S IPOD Business DNA Question: What are game-changing DNAs for the digital music industry? Stage in Lifecycle (S-Wave): Growth – Maturing Product Date: 2011 A N D Strategic Planning Validated Execution Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

43. APPENDIX

44. THE ZOOMABLE BUSINESS DNA MAP: Examples Tools for Business Model Visualization, Organization, Management, and Presentation Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

46. One-Minute Business Model

47. One-page Business Plan

48. Value Chain Modeling/Profiling

49. Value Chain & Industry Analysis

50. Value Chain Optimization

51. Value Chain Innovation

53. Business Value Engineering

54. Financial Planning & Budgeting

55. Strategy Mapping

56. Value Curve Mapping

58. Root-cause Analysis

59. Fishbone Diagramming

61. Visual Project Management

62. Wargaming

63. Scenarios; Decision-making

64. Team/Personal Development

65. Value Innovation: Products/Ads

66. Visual Risk/SWOT Analysis

67. Trade-off Analysis

68. Conflict ResolutionCopyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing