THINKING DIFFERENT: A Business DNA Map for bmg book project
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THINKING DIFFERENT: A Business DNA Map for bmg book project

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This presentation introduces the Business DNA Map which is a visual tool for documenting, organizing, and managing business models at multiple levels. Unlike in other tools, the Business DNA Map can ...

This presentation introduces the Business DNA Map which is a visual tool for documenting, organizing, and managing business models at multiple levels. Unlike in other tools, the Business DNA Map can be used to present a "One Minute Business Model."

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THINKING DIFFERENT: A Business DNA Map for bmg book project THINKING DIFFERENT: A Business DNA Map for bmg book project Presentation Transcript

  • THINKING DIFFERENT
    A Business DNA Map for
    The “Business Model Generation” Book Project
    Dr. Rod Kuhn King
    Inventor of
    Business Genomics as well as One Minute Business Model
  • THE BUSINESS DNA MAP
    IS
    A STORYBOARD
    FOR PRESENTING MODELS, TOOLS, AND PROJECTS
    ESPECIALLY IN
    STRATEGIC MANAGEMENT,
    BUSINESS STRATEGY,
    AND
    INNOVATION
  • BUSINESS LOGIC OF THEBUSINESS DNA MAP: 3 Fundamental Building Blocks
    Business DNA Question: ………………………………………………………………………………………………………………………………
    D
    A
    N
    Offer/Positioning/Advertisements;
    PRODUCT DELIVERY/MAINTENANCE/COST
    Result
    Product
    Customers
    Feedback/Attention/Interaction/
    Delight/Trust/Love/Desire/Loyalty;
    ENQUIRY/ORDER/PAYMENT/REVENUE
    Aspirations
    (Why?)
    Design
    (How?)
    Needs
    (What?)
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • BUSINESS DNA MAP FOR “BUSINESS MODEL GENERATION” BOOK PROJECT
    Business DNA Question: What are game-changing designs, needs, and aspirations for
    the business visualization industry?
    D
    A
    N
    • Visual, Practical, and
    Beautiful Handbook for
    Business Model Innovators
    • Personalized Books for
    Companies and their
    Customers
    • Visionaries
    • Game-changers
    • Challengers
    • Entrepreneurs
    • Executives
    • Consultants
    • Academics
    • Companies
    • Co-creation of
    a Potential
    Bestseller
    (with Names of
    Co-creators)
    Aspirations
    (Why?)
    Design
    (How?)
    Needs
    (What?)
    Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • BUSINESS DNA MAP FOR PROFITABILITY OF “BUSINESS MODEL GENERATION” PROJECT
    Business DNA Question: What are game-changing designs, needs, and aspirations for
    the business visualization industry?
    Stage in Lifecycle (S-Wave): Infancy Date: 2009
    A
    N
    D
    • Visual, Practical, and
    Beautiful Handbook for
    Business Model Innovators
    • Personalized Books for
    Companies and their
    Customers
    • Co-creation of
    a Potential Bestseller
    (with Names of
    Co-creators)
    • Visionaries
    • Game-changers
    • Challengers
    • Entrepreneurs
    • Executives
    • Consultants
    • Academics
    • Companies
    Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • BUSINESS DNA MAP FOR SWOT ANALYSIS OF “BUSINESS MODEL GENERATION” PROJECT
    Business DNA Question: What are game-changing designs, needs, and aspirations for
    the business visualization industry?
    Stage in Lifecycle (S-Wave): Infancy Date: 2009
    A
    N
    D
    • Visual, Practical, and
    Beautiful Handbook for
    Business Model Innovators
    • Personalized Books for
    Companies and their
    Customers
    • Co-creation of
    a Potential Bestseller
    (with Names of
    Co-creators)
    • Visionaries
    • Game-changers
    • Challengers
    • Entrepreneurs
    • Executives
    • Consultants
    • Academics
    • Companies
    Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • BALANCED SCORECARD PERSPECTIVES FOR “BUSINESS MODEL GENERATION” PROJECT
    Business DNA Question: What are game-changing designs, needs, and aspirations for
    the business visualization industry?
    Stage in Lifecycle (S-Wave): Infancy Date: 2009
    A
    N
    D
    • Visual, Practical, and
    Beautiful Handbook for
    Business Model Innovators
    • Personalized Books for …
    • Co-creation of
    a Potential Bestseller
    (with Names of
    Co-creators)
    • Visionaries; Game-changers
    • Challengers; Entrepreneurs
    • Executives; Consultants
    • Academics; Companies
    Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • Business DNA Management:
    Zoomable Storyboards
    For
    Documenting, Designing, Managing, and
    Presenting
    Business Models
  • THEBUSINESS DNA MAP – 100,000ft Classic Storyboard
    Business DNA Question: ………………………………………………………………………………………………………………………………
    D
    A
    N
    Offer/Positioning/Advertisements;
    PRODUCT DELIVERY/MAINTENANCE/COST
    Result
    Product
    Customers
    Feedback/Attention/Interaction/
    Delight/Trust/Love/Desire/Loyalty;
    ENQUIRY/ORDER/PAYMENT/REVENUE
    Aspirations
    (Why?)
    Design
    (How?)
    Needs
    (What?)
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • Template: BUSINESS DNA DASHBOARD – 100,000ft Swimlane Storyboard
    Business DNA Question: ………………………………………………………………………………………………………………………………
    Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
    A
    N
    D
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • Template: BUSINESS DNA DASHBOARD for Profitability – 100,000ft Grid Storyboard
    Business DNA Question: ………………………………………………………………………………………………………………………………
    Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
    A
    N
    D
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • Template: SWOT ANALYSIS ON BUSINESS DNA DASHBOARD – 100,000ft Grid Storyboard
    Business DNA Question: ………………………………………………………………………………………………………………………………
    Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
    A
    N
    D
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • Template: BALANCED SCORECARD PERSPECTIVES ON BUSINESS DNA DASHBOARD
    Business DNA Question: ………………………………………………………………………………………………………………………………
    Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
    A
    N
    D
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • Template: BUSINESS DNA DASHBOARD FOR BUSINESS DNA MANAGEMENT
    Business DNA Question: ………………………………………………………………………………………………………………………………
    Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
    A
    N
    D
    Strategic Planning
    Validated Execution
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • Template: BUSINESS DNA DASHBOARD FOR A LEAN STARTUP
    Business DNA Question: ………………………………………………………………………………………………………………………………
    Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
    A
    N
    D
    Strategic Planning
    Validated Execution
    Source: Based on Ries, E. (2011). The Lean Startup. New York: Crown Publishing Group.
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • Example: VALIDATEDBUSINESS DNA DASHBOARD FOR APPLE’S IPOD
    Business DNA Question: What are game-changing DNAs for the digital music industry?
    Stage in Lifecycle (S-Wave): Growth – Maturing Product Date: 2011
    A
    N
    D
    Strategic Planning
    Validated Execution
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • APPENDIX
  • THE ZOOMABLE BUSINESS DNA MAP: Examples
    Tools for Business Model Visualization, Organization, Management, and Presentation
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • ITENN
    30 APPLICATIONS OF BUSINESS DNA MAP
    Business DNA Question: ………………………………………………………………………………………………………………………………
    • Business Concept (Idea/Vision)
    Dev., Testing, and Validation
    • Pitching of Business Projects
    • One-Minute Business Model
    • One-page Business Plan
    • Value Chain Modeling/Profiling
    • Value Chain & Industry Analysis
    • Value Chain Optimization
    • Value Chain Innovation
    • Business Model Mapping &
    Analysis
    • Business Model Innovation
    • Business Value Engineering
    • Financial Planning & Budgeting
    • Strategy Mapping
    • Value Curve Mapping
    • Business Strategy Design:
    Low Cost Strategy; Differentiation
    Strategy; Blue Ocean Strategy;
    Disruptive Innovation Strategy
    • Process Mapping: SIPOC
    • Root-cause Analysis
    • Fishbone Diagramming
    • Benchmarking
    BUSINESS DNA MAP:
    Dramatically Innovate and Improve Performance
    While Saving Time and Money in …
    • Environmental/Situational
    Description and Analysis
    • Performance Management,
    for example, using the Balanced
    Scorecard
    • Total Business Intelligence
    • Visual Project Management
    • Wargaming
    • Scenarios; Decision-making
    • Team/Personal Development
    • Value Innovation: Products/Ads
    • Visual Risk/SWOT Analysis
    • Trade-off Analysis
    • Conflict Resolution
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing