• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
THINKING DIFFERENT: A Business DNA Map for bmg book project
 

THINKING DIFFERENT: A Business DNA Map for bmg book project

on

  • 109,118 views

This presentation introduces the Business DNA Map which is a visual tool for documenting, organizing, and managing business models at multiple levels. Unlike in other tools, the Business DNA Map can ...

This presentation introduces the Business DNA Map which is a visual tool for documenting, organizing, and managing business models at multiple levels. Unlike in other tools, the Business DNA Map can be used to present a "One Minute Business Model."

Statistics

Views

Total Views
109,118
Views on SlideShare
108,742
Embed Views
376

Actions

Likes
9
Downloads
357
Comments
5

8 Embeds 376

http://rodkuhnking.wordpress.com 287
http://www.linkedin.com 66
http://paper.li 11
http://tweets.kathan.at 5
http://businessmodelhub.com 3
http://a0.twimg.com 2
http://us-w1.rockmelt.com 1
http://www.twylah.com 1
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 5 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    THINKING DIFFERENT: A Business DNA Map for bmg book project THINKING DIFFERENT: A Business DNA Map for bmg book project Presentation Transcript

    • THINKING DIFFERENT
      A Business DNA Map for
      The “Business Model Generation” Book Project
      Dr. Rod Kuhn King
      Inventor of
      Business Genomics as well as One Minute Business Model
    • THE BUSINESS DNA MAP
      IS
      A STORYBOARD
      FOR PRESENTING MODELS, TOOLS, AND PROJECTS
      ESPECIALLY IN
      STRATEGIC MANAGEMENT,
      BUSINESS STRATEGY,
      AND
      INNOVATION
    • BUSINESS LOGIC OF THEBUSINESS DNA MAP: 3 Fundamental Building Blocks
      Business DNA Question: ………………………………………………………………………………………………………………………………
      D
      A
      N
      Offer/Positioning/Advertisements;
      PRODUCT DELIVERY/MAINTENANCE/COST
      Result
      Product
      Customers
      Feedback/Attention/Interaction/
      Delight/Trust/Love/Desire/Loyalty;
      ENQUIRY/ORDER/PAYMENT/REVENUE
      Aspirations
      (Why?)
      Design
      (How?)
      Needs
      (What?)
      Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
    • BUSINESS DNA MAP FOR “BUSINESS MODEL GENERATION” BOOK PROJECT
      Business DNA Question: What are game-changing designs, needs, and aspirations for
      the business visualization industry?
      D
      A
      N
      • Visual, Practical, and
      Beautiful Handbook for
      Business Model Innovators
      • Personalized Books for
      Companies and their
      Customers
      • Visionaries
      • Game-changers
      • Challengers
      • Entrepreneurs
      • Executives
      • Consultants
      • Academics
      • Companies
      • Co-creation of
      a Potential
      Bestseller
      (with Names of
      Co-creators)
      Aspirations
      (Why?)
      Design
      (How?)
      Needs
      (What?)
      Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.
      Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
    • BUSINESS DNA MAP FOR PROFITABILITY OF “BUSINESS MODEL GENERATION” PROJECT
      Business DNA Question: What are game-changing designs, needs, and aspirations for
      the business visualization industry?
      Stage in Lifecycle (S-Wave): Infancy Date: 2009
      A
      N
      D
      • Visual, Practical, and
      Beautiful Handbook for
      Business Model Innovators
      • Personalized Books for
      Companies and their
      Customers
      • Co-creation of
      a Potential Bestseller
      (with Names of
      Co-creators)
      • Visionaries
      • Game-changers
      • Challengers
      • Entrepreneurs
      • Executives
      • Consultants
      • Academics
      • Companies
      Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.
      Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
    • BUSINESS DNA MAP FOR SWOT ANALYSIS OF “BUSINESS MODEL GENERATION” PROJECT
      Business DNA Question: What are game-changing designs, needs, and aspirations for
      the business visualization industry?
      Stage in Lifecycle (S-Wave): Infancy Date: 2009
      A
      N
      D
      • Visual, Practical, and
      Beautiful Handbook for
      Business Model Innovators
      • Personalized Books for
      Companies and their
      Customers
      • Co-creation of
      a Potential Bestseller
      (with Names of
      Co-creators)
      • Visionaries
      • Game-changers
      • Challengers
      • Entrepreneurs
      • Executives
      • Consultants
      • Academics
      • Companies
      Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.
      Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
    • BALANCED SCORECARD PERSPECTIVES FOR “BUSINESS MODEL GENERATION” PROJECT
      Business DNA Question: What are game-changing designs, needs, and aspirations for
      the business visualization industry?
      Stage in Lifecycle (S-Wave): Infancy Date: 2009
      A
      N
      D
      • Visual, Practical, and
      Beautiful Handbook for
      Business Model Innovators
      • Personalized Books for …
      • Co-creation of
      a Potential Bestseller
      (with Names of
      Co-creators)
      • Visionaries; Game-changers
      • Challengers; Entrepreneurs
      • Executives; Consultants
      • Academics; Companies
      Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.
      Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
    • Business DNA Management:
      Zoomable Storyboards
      For
      Documenting, Designing, Managing, and
      Presenting
      Business Models
    • THEBUSINESS DNA MAP – 100,000ft Classic Storyboard
      Business DNA Question: ………………………………………………………………………………………………………………………………
      D
      A
      N
      Offer/Positioning/Advertisements;
      PRODUCT DELIVERY/MAINTENANCE/COST
      Result
      Product
      Customers
      Feedback/Attention/Interaction/
      Delight/Trust/Love/Desire/Loyalty;
      ENQUIRY/ORDER/PAYMENT/REVENUE
      Aspirations
      (Why?)
      Design
      (How?)
      Needs
      (What?)
      Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
    • Template: BUSINESS DNA DASHBOARD – 100,000ft Swimlane Storyboard
      Business DNA Question: ………………………………………………………………………………………………………………………………
      Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
      A
      N
      D
      Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
    • Template: BUSINESS DNA DASHBOARD for Profitability – 100,000ft Grid Storyboard
      Business DNA Question: ………………………………………………………………………………………………………………………………
      Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
      A
      N
      D
      Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
    • Template: SWOT ANALYSIS ON BUSINESS DNA DASHBOARD – 100,000ft Grid Storyboard
      Business DNA Question: ………………………………………………………………………………………………………………………………
      Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
      A
      N
      D
      Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
    • Template: BALANCED SCORECARD PERSPECTIVES ON BUSINESS DNA DASHBOARD
      Business DNA Question: ………………………………………………………………………………………………………………………………
      Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
      A
      N
      D
      Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
    • Template: BUSINESS DNA DASHBOARD FOR BUSINESS DNA MANAGEMENT
      Business DNA Question: ………………………………………………………………………………………………………………………………
      Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
      A
      N
      D
      Strategic Planning
      Validated Execution
      Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
    • Template: BUSINESS DNA DASHBOARD FOR A LEAN STARTUP
      Business DNA Question: ………………………………………………………………………………………………………………………………
      Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
      A
      N
      D
      Strategic Planning
      Validated Execution
      Source: Based on Ries, E. (2011). The Lean Startup. New York: Crown Publishing Group.
      Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
    • Example: VALIDATEDBUSINESS DNA DASHBOARD FOR APPLE’S IPOD
      Business DNA Question: What are game-changing DNAs for the digital music industry?
      Stage in Lifecycle (S-Wave): Growth – Maturing Product Date: 2011
      A
      N
      D
      Strategic Planning
      Validated Execution
      Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
    • APPENDIX
    • THE ZOOMABLE BUSINESS DNA MAP: Examples
      Tools for Business Model Visualization, Organization, Management, and Presentation
      Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
    • ITENN
      30 APPLICATIONS OF BUSINESS DNA MAP
      Business DNA Question: ………………………………………………………………………………………………………………………………
      • Business Concept (Idea/Vision)
      Dev., Testing, and Validation
      • Pitching of Business Projects
      • One-Minute Business Model
      • One-page Business Plan
      • Value Chain Modeling/Profiling
      • Value Chain & Industry Analysis
      • Value Chain Optimization
      • Value Chain Innovation
      • Business Model Mapping &
      Analysis
      • Business Model Innovation
      • Business Value Engineering
      • Financial Planning & Budgeting
      • Strategy Mapping
      • Value Curve Mapping
      • Business Strategy Design:
      Low Cost Strategy; Differentiation
      Strategy; Blue Ocean Strategy;
      Disruptive Innovation Strategy
      • Process Mapping: SIPOC
      • Root-cause Analysis
      • Fishbone Diagramming
      • Benchmarking
      BUSINESS DNA MAP:
      Dramatically Innovate and Improve Performance
      While Saving Time and Money in …
      • Environmental/Situational
      Description and Analysis
      • Performance Management,
      for example, using the Balanced
      Scorecard
      • Total Business Intelligence
      • Visual Project Management
      • Wargaming
      • Scenarios; Decision-making
      • Team/Personal Development
      • Value Innovation: Products/Ads
      • Visual Risk/SWOT Analysis
      • Trade-off Analysis
      • Conflict Resolution
      Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing