THINKING DIFFERENT: A Business DNA Map for bmg book project

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This presentation introduces the Business DNA Map which is a visual tool for documenting, organizing, and managing business models at multiple levels. Unlike in other tools, the Business DNA Map can …

This presentation introduces the Business DNA Map which is a visual tool for documenting, organizing, and managing business models at multiple levels. Unlike in other tools, the Business DNA Map can be used to present a "One Minute Business Model."

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  • 1. THINKING DIFFERENT
    A Business DNA Map for
    The “Business Model Generation” Book Project
    Dr. Rod Kuhn King
    Inventor of
    Business Genomics as well as One Minute Business Model
  • 2. THE BUSINESS DNA MAP
    IS
    A STORYBOARD
    FOR PRESENTING MODELS, TOOLS, AND PROJECTS
    ESPECIALLY IN
    STRATEGIC MANAGEMENT,
    BUSINESS STRATEGY,
    AND
    INNOVATION
  • 3. BUSINESS LOGIC OF THEBUSINESS DNA MAP: 3 Fundamental Building Blocks
    Business DNA Question: ………………………………………………………………………………………………………………………………
    D
    A
    N
    Offer/Positioning/Advertisements;
    PRODUCT DELIVERY/MAINTENANCE/COST
    Result
    Product
    Customers
    Feedback/Attention/Interaction/
    Delight/Trust/Love/Desire/Loyalty;
    ENQUIRY/ORDER/PAYMENT/REVENUE
    Aspirations
    (Why?)
    Design
    (How?)
    Needs
    (What?)
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 4. BUSINESS DNA MAP FOR “BUSINESS MODEL GENERATION” BOOK PROJECT
    Business DNA Question: What are game-changing designs, needs, and aspirations for
    the business visualization industry?
    D
    A
    N
    • Visual, Practical, and
    Beautiful Handbook for
    Business Model Innovators
    • Personalized Books for
    Companies and their
    Customers
    a Potential
    Bestseller
    (with Names of
    Co-creators)
    Aspirations
    (Why?)
    Design
    (How?)
    Needs
    (What?)
    Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 13. BUSINESS DNA MAP FOR PROFITABILITY OF “BUSINESS MODEL GENERATION” PROJECT
    Business DNA Question: What are game-changing designs, needs, and aspirations for
    the business visualization industry?
    Stage in Lifecycle (S-Wave): Infancy Date: 2009
    A
    N
    D
    • Visual, Practical, and
    Beautiful Handbook for
    Business Model Innovators
    • Personalized Books for
    Companies and their
    Customers
    • Co-creation of
    a Potential Bestseller
    (with Names of
    Co-creators)
    Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 21. BUSINESS DNA MAP FOR SWOT ANALYSIS OF “BUSINESS MODEL GENERATION” PROJECT
    Business DNA Question: What are game-changing designs, needs, and aspirations for
    the business visualization industry?
    Stage in Lifecycle (S-Wave): Infancy Date: 2009
    A
    N
    D
    • Visual, Practical, and
    Beautiful Handbook for
    Business Model Innovators
    • Personalized Books for
    Companies and their
    Customers
    • Co-creation of
    a Potential Bestseller
    (with Names of
    Co-creators)
    Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 29. BALANCED SCORECARD PERSPECTIVES FOR “BUSINESS MODEL GENERATION” PROJECT
    Business DNA Question: What are game-changing designs, needs, and aspirations for
    the business visualization industry?
    Stage in Lifecycle (S-Wave): Infancy Date: 2009
    A
    N
    D
    • Visual, Practical, and
    Beautiful Handbook for
    Business Model Innovators
    • Personalized Books for …
    • 30. Co-creation of
    a Potential Bestseller
    (with Names of
    Co-creators)
    • Visionaries; Game-changers
    • 31. Challengers; Entrepreneurs
    • 32. Executives; Consultants
    • 33. Academics; Companies
    Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 34. Business DNA Management:
    Zoomable Storyboards
    For
    Documenting, Designing, Managing, and
    Presenting
    Business Models
  • 35. THEBUSINESS DNA MAP – 100,000ft Classic Storyboard
    Business DNA Question: ………………………………………………………………………………………………………………………………
    D
    A
    N
    Offer/Positioning/Advertisements;
    PRODUCT DELIVERY/MAINTENANCE/COST
    Result
    Product
    Customers
    Feedback/Attention/Interaction/
    Delight/Trust/Love/Desire/Loyalty;
    ENQUIRY/ORDER/PAYMENT/REVENUE
    Aspirations
    (Why?)
    Design
    (How?)
    Needs
    (What?)
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 36. Template: BUSINESS DNA DASHBOARD – 100,000ft Swimlane Storyboard
    Business DNA Question: ………………………………………………………………………………………………………………………………
    Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
    A
    N
    D
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 37. Template: BUSINESS DNA DASHBOARD for Profitability – 100,000ft Grid Storyboard
    Business DNA Question: ………………………………………………………………………………………………………………………………
    Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
    A
    N
    D
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 38. Template: SWOT ANALYSIS ON BUSINESS DNA DASHBOARD – 100,000ft Grid Storyboard
    Business DNA Question: ………………………………………………………………………………………………………………………………
    Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
    A
    N
    D
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 39. Template: BALANCED SCORECARD PERSPECTIVES ON BUSINESS DNA DASHBOARD
    Business DNA Question: ………………………………………………………………………………………………………………………………
    Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
    A
    N
    D
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 40. Template: BUSINESS DNA DASHBOARD FOR BUSINESS DNA MANAGEMENT
    Business DNA Question: ………………………………………………………………………………………………………………………………
    Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
    A
    N
    D
    Strategic Planning
    Validated Execution
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 41. Template: BUSINESS DNA DASHBOARD FOR A LEAN STARTUP
    Business DNA Question: ………………………………………………………………………………………………………………………………
    Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
    A
    N
    D
    Strategic Planning
    Validated Execution
    Source: Based on Ries, E. (2011). The Lean Startup. New York: Crown Publishing Group.
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 42. Example: VALIDATEDBUSINESS DNA DASHBOARD FOR APPLE’S IPOD
    Business DNA Question: What are game-changing DNAs for the digital music industry?
    Stage in Lifecycle (S-Wave): Growth – Maturing Product Date: 2011
    A
    N
    D
    Strategic Planning
    Validated Execution
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 43. APPENDIX
  • 44. THE ZOOMABLE BUSINESS DNA MAP: Examples
    Tools for Business Model Visualization, Organization, Management, and Presentation
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 45. ITENN
    30 APPLICATIONS OF BUSINESS DNA MAP
    Business DNA Question: ………………………………………………………………………………………………………………………………
    • Business Concept (Idea/Vision)
    Dev., Testing, and Validation
    • Pitching of Business Projects
    • 46. One-Minute Business Model
    • 47. One-page Business Plan
    • 48. Value Chain Modeling/Profiling
    • 49. Value Chain & Industry Analysis
    • 50. Value Chain Optimization
    • 51. Value Chain Innovation
    • 52. Business Model Mapping &
    Analysis
    • Business Model Innovation
    • 53. Business Value Engineering
    • 54. Financial Planning & Budgeting
    • 55. Strategy Mapping
    • 56. Value Curve Mapping
    • 57. Business Strategy Design:
    Low Cost Strategy; Differentiation
    Strategy; Blue Ocean Strategy;
    Disruptive Innovation Strategy
    • Process Mapping: SIPOC
    • 58. Root-cause Analysis
    • 59. Fishbone Diagramming
    • 60. Benchmarking
    BUSINESS DNA MAP:
    Dramatically Innovate and Improve Performance
    While Saving Time and Money in …
    • Environmental/Situational
    Description and Analysis
    • Performance Management,
    for example, using the Balanced
    Scorecard
    • Total Business Intelligence
    • 61. Visual Project Management
    • 62. Wargaming
    • 63. Scenarios; Decision-making
    • 64. Team/Personal Development
    • 65. Value Innovation: Products/Ads
    • 66. Visual Risk/SWOT Analysis
    • 67. Trade-off Analysis
    • 68. Conflict Resolution
    Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing