THINKING DIFFERENT: A Business DNA Map for bmg book project

THINKING DIFFERENT
A Business DNA Map for
The “Business Model Generation” Book Project
Dr. Rod Kuhn King
Inventor of
Business Genomics as well as One Minute Business Model

THE BUSINESS DNA MAP
IS
A STORYBOARD
FOR PRESENTING MODELS, TOOLS, AND PROJECTS
ESPECIALLY IN
STRATEGIC MANAGEMENT,
BUSINESS STRATEGY,
AND
INNOVATION

BUSINESS LOGIC OF THEBUSINESS DNA MAP: 3 Fundamental Building Blocks
Business DNA Question: ………………………………………………………………………………………………………………………………
D
A
N
Offer/Positioning/Advertisements;
PRODUCT DELIVERY/MAINTENANCE/COST
Result
Product
Customers
Feedback/Attention/Interaction/
Delight/Trust/Love/Desire/Loyalty;
ENQUIRY/ORDER/PAYMENT/REVENUE
Aspirations
(Why?)
Design
(How?)
Needs
(What?)
Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

BUSINESS DNA MAP FOR “BUSINESS MODEL GENERATION” BOOK PROJECT
Business DNA Question: What are game-changing designs, needs, and aspirations for
the business visualization industry?
D
A
N
Visual, Practical, and
Beautiful Handbook for
Business Model Innovators
Personalized Books for
Companies and their
Customers
Visionaries
Game-changers
Challengers
Entrepreneurs
Executives
Consultants
Academics
Companies
Co-creation of
a Potential
Bestseller
(with Names of
Co-creators)
Aspirations
(Why?)
Design
(How?)
Needs
(What?)
Source: Based on Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam: Modderman Drukwerk.

BUSINESS DNA MAP FOR PROFITABILITY OF “BUSINESS MODEL GENERATION” PROJECT
Stage in Lifecycle (S-Wave): Infancy Date: 2009
A
N
D
Companies and their
Customers
Co-creation of
a Potential Bestseller
(with Names of
Co-creators)
Visionaries
Game-changers
Challengers
Entrepreneurs
Executives
Consultants
Academics
Companies

BUSINESS DNA MAP FOR SWOT ANALYSIS OF “BUSINESS MODEL GENERATION” PROJECT
A
N
D
Companies and their
Customers
Co-creation of
(with Names of
Co-creators)
Visionaries
Game-changers
Challengers
Entrepreneurs
Executives
Consultants
Academics
Companies

BALANCED SCORECARD PERSPECTIVES FOR “BUSINESS MODEL GENERATION” PROJECT
A
N
D
Personalized Books for …
Co-creation of
(with Names of
Co-creators)
Visionaries; Game-changers
Challengers; Entrepreneurs
Executives; Consultants
Academics; Companies

Business DNA Management:
Zoomable Storyboards
For
Documenting, Designing, Managing, and
Presenting
Business Models

THEBUSINESS DNA MAP – 100,000ft Classic Storyboard
D
A
N
Offer/Positioning/Advertisements;
PRODUCT DELIVERY/MAINTENANCE/COST
Result
Product
Customers
Feedback/Attention/Interaction/
Delight/Trust/Love/Desire/Loyalty;
ENQUIRY/ORDER/PAYMENT/REVENUE
Aspirations
(Why?)
Design
(How?)
Needs
(What?)

Template: BUSINESS DNA DASHBOARD – 100,000ft Swimlane Storyboard
Stage in Lifecycle (S-Wave): …………………………..............................…………… Date: ……………………………………..
A
N
D

Template: BUSINESS DNA DASHBOARD for Profitability – 100,000ft Grid Storyboard
A
N
D

Template: SWOT ANALYSIS ON BUSINESS DNA DASHBOARD – 100,000ft Grid Storyboard
A
N
D

Template: BALANCED SCORECARD PERSPECTIVES ON BUSINESS DNA DASHBOARD
A
N
D

Template: BUSINESS DNA DASHBOARD FOR BUSINESS DNA MANAGEMENT
A
N
D
Strategic Planning
Validated Execution

Template: BUSINESS DNA DASHBOARD FOR A LEAN STARTUP
A
N
D
Strategic Planning
Validated Execution
Source: Based on Ries, E. (2011). The Lean Startup. New York: Crown Publishing Group.

Example: VALIDATEDBUSINESS DNA DASHBOARD FOR APPLE’S IPOD
Business DNA Question: What are game-changing DNAs for the digital music industry?
Stage in Lifecycle (S-Wave): Growth – Maturing Product Date: 2011
A
N
D
Strategic Planning
Validated Execution

APPENDIX

THE ZOOMABLE BUSINESS DNA MAP: Examples
Tools for Business Model Visualization, Organization, Management, and Presentation

ITENN
30 APPLICATIONS OF BUSINESS DNA MAP
Business Concept (Idea/Vision)
Dev., Testing, and Validation
Pitching of Business Projects
One-Minute Business Model
One-page Business Plan
Value Chain Modeling/Profiling
Value Chain & Industry Analysis
Value Chain Optimization
Value Chain Innovation
Business Model Mapping &
Analysis
Business Model Innovation
Business Value Engineering
Financial Planning & Budgeting
Strategy Mapping
Value Curve Mapping
Business Strategy Design:
Low Cost Strategy; Differentiation
Strategy; Blue Ocean Strategy;
Disruptive Innovation Strategy
Process Mapping: SIPOC
Root-cause Analysis
Fishbone Diagramming
Benchmarking
BUSINESS DNA MAP:
Dramatically Innovate and Improve Performance
While Saving Time and Money in …
Environmental/Situational
Description and Analysis
Performance Management,
for example, using the Balanced
Scorecard
Total Business Intelligence
Visual Project Management
Wargaming
Scenarios; Decision-making
Team/Personal Development
Value Innovation: Products/Ads
Visual Risk/SWOT Analysis
Trade-off Analysis
Conflict Resolution

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THINKING DIFFERENT: A Business DNA Map for bmg book project

by Rod King on Oct 10, 2011

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