ROD Storyboard for "Pirate Metrics" and Other Indicators for Business Model Disruption
by Rod King, Red Ocean Disruptor at ROD University at /for Bus. Model Gamification; Top 1% Slideshare Contributor - Over 150,000 views (2013) on Oct 15, 2013
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In the early 1990s, Robert Kaplan and David Norton designed the Balanced Scorecard as a tool to facilitate the execution of business strategy. Rather than rely solely on a financial perspective, the ...
In the early 1990s, Robert Kaplan and David Norton designed the Balanced Scorecard as a tool to facilitate the execution of business strategy. Rather than rely solely on a financial perspective, the Balanced Scorecard introduced upstream and midstream perspectives such as for Learning & Growth, Internal Processes, and Customer. Kaplan and Norton originally designed the Balanced Scorecard as a dashboard that features 4 Perspectives: Learning and Growth; Process; Customer; Financial. Many people and organizations consider 4 perspectives as too limited for comprehensively managing the performance of a business model. Consequently, they have suggested other perspectives. Also, startups generally do not use the Balanced Scorecard especially since they do not focus on deliberately developing business/competitive strategy. Instead, startups are increasingly using Dave McClure's "Pirate metrics" which are summarized by the acronym, AARRR: Acquisition, Activation, Retention; Referral; Revenue. Pirate metrics are usually not formally presented in a dashboard format. The ROD Storyboard provides a holistic layout that accommodates the perspectives of the Balanced Scorecard as well as Pirate metrics. In fact, the ROD Storyboard can be used as a dashboard for presenting any set of metrics. Consequently, the ROD Storyboard can be used to manage the performance of any project or business model.
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