Red	
  Ocean	
  DisrupAon	
  (ROD)	
  Map	
  

Macrosystem	
  &	
  Microsystem	
  (M	
  &	
  M)-­‐Lean	
  Startups	
  in	
...
Red	
  Ocean	
  DisrupAon	
  (ROD)	
  Map	
  

Macrosystem	
  &	
  Microsystem	
  (M	
  &	
  M)-­‐Lean	
  Startups	
  in	
...
Red	
  Ocean	
  DisrupAon	
  (ROD)	
  Map	
  

Macrosystem	
  &	
  Microsystem	
  (M	
  &	
  M)-­‐Lean	
  Startups	
  in	
...
Red	
  Ocean	
  DisrupAon	
  (ROD)	
  Map	
  

Macrosystem	
  &	
  Microsystem	
  (M	
  &	
  M)-­‐Lean	
  Startups	
  in	
...
Red	
  Ocean	
  DisrupAon	
  (ROD)	
  Map	
  

Macrosystem	
  &	
  Microsystem	
  (M	
  &	
  M)-­‐Lean	
  Startups	
  in	
...
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The Red Ocean Disruption (ROD) Map for Macrosystem and Microsystem-Leanstartups in the Healthcare Industry

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The Red Ocean Disruption (ROD) Map for Macrosystem and Microsystem-Leanstartups in the Healthcare Industry

  1. 1. Red  Ocean  DisrupAon  (ROD)  Map   Macrosystem  &  Microsystem  (M  &  M)-­‐Lean  Startups  in  the  Healthcare  Industry   Purpose  (Aim/Vision/Outcome):  ……………………………………………………………………………………………………………………..…………………..…..……   PaAents  (Customer):  …..…………………………………………………………………………………………….….……….………..……………………………..…………..……   Pa8erns  of  Performance  (Goal/Strategy/Job-­‐To-­‐Get-­‐Done/Targets):  ……..…………..……..……………..…….…………………………….……   Processes  (Product/Service/Business  Model):  ………………………………..…….……………………………….…………………………………………………..   Professionals  (Staff/Team):  ………………………………..…….…………..…….……………………...………………………….……………………………………………..       #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h8p://businessmodels.ning.com  &  h8p://twi8er.com/RodKuhnKing  
  2. 2. Red  Ocean  DisrupAon  (ROD)  Map   Macrosystem  &  Microsystem  (M  &  M)-­‐Lean  Startups  in  the  Healthcare  Industry   Purpose  (Aim/Vision/Outcome):  ……………………………………………………………………………………………………………………..…………………..…..……   PaAents  (Customer):  …..…………………………………………………………………………………………….….……….………..……………………………..…………..……   Pa8erns  of  Performance  (Goal/Strategy/Job-­‐To-­‐Get-­‐Done/Targets):  ……..…………..……..……………..…….…………………………….……   Processes  (Product/Service/Business  Model):  ………………………………..…….……………………………….…………………………………………………..   Professionals  (Staff/Team):  ………………………………..…….…………..…….……………………...………………………….……………………………………………..     D:   B:   Define   Build   Problem  (Needs)   SoluIon  (Pilot)   M:   Measure   Problem  (Effect)   A:   Analyze   Problem   I:   Improve   SoluIon   L:   Learn     What’s  Valued                                   Pa#ent  Story   (ROD  Problem)   Provider  Story   (ROD  Solu#on)   Learning  Story     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h8p://businessmodels.ning.com  &  h8p://twi8er.com/RodKuhnKing  
  3. 3. Red  Ocean  DisrupAon  (ROD)  Map   Macrosystem  &  Microsystem  (M  &  M)-­‐Lean  Startups  in  the  Healthcare  Industry   q Vision  Experiment   q Problem-­‐SoluAon  Experiment   q Product-­‐Market  Experiment   q OpAmizaAon  &  Scaling   q Renewal   Purpose  (Aim/Vision/Outcome):  ……………………………………………………………………………………………………………………..…………………..…..……   PaAents  (Customer):  …..…………………………………………………………………………………………….….……….………..……………………………..…………..……   Pa8erns  of  Performance  (Goal/Strategy/Job-­‐To-­‐Get-­‐Done/Targets):  ……..…………..……..……………..…….…………………………….……   Processes  (Product/Service/Business  Model):  ………………………………..…….……………………………….…………………………………………………..   Professionals  (Staff/Team):  ………………………………..…….…………..…….……………………...………………………….……………………………………………..     D:   B:   Define   Build   Problem  (Needs)   SoluIon  (Pilot)   M:   Measure   Problem  (Effect)   A:   Analyze   Problem   I:   Improve   SoluIon   L:   Learn     What’s  Valued                                   Pa#ent  Story   (ROD  Problem)   Provider  Story   (ROD  Solu#on)   Learning  Story     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h8p://businessmodels.ning.com  &  h8p://twi8er.com/RodKuhnKing  
  4. 4. Red  Ocean  DisrupAon  (ROD)  Map   Macrosystem  &  Microsystem  (M  &  M)-­‐Lean  Startups  in  the  Healthcare  Industry   q Vision  Experiment   q Problem-­‐SoluAon  Experiment   q Product-­‐Market  Experiment   q OpAmizaAon  &  Scaling   q Renewal   Purpose  (Aim/Vision/Outcome):  ……………………………………………………………………………………………………………………..…………………..…..……   PaAents  (Customer):  …..…………………………………………………………………………………………….….……….………..……………………………..…………..……   Pa8erns  of  Performance  (Goal/Strategy/Job-­‐To-­‐Get-­‐Done/Targets):  ……..…………..……..……………..…….…………………………….……   Processes  (Product/Service/Business  Model):  ………………………………..…….……………………………….…………………………………………………..   Professionals  (Staff/Team):  ………………………………..…….…………..…….……………………...………………………….……………………………………………..     D:   B:   Define   Build   Problem  (Needs)   SoluIon  (Pilot)     “Red  Ocean”     (Trade-­‐off/Defects)                               Pa#ent  Story   (ROD  Problem)   Minimum  Viable     SoluIon  (MVS)   M:   Measure   Problem  (Effect)   A:   Analyze   Problem   Assessment   Provider  Story   (ROD  Solu#on)   Diagnosis   I:   Improve   SoluIon   Treatment   L:   Learn     What’s  Valued   Persevere  or  Pivot?   Learning  Story     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h8p://businessmodels.ning.com  &  h8p://twi8er.com/RodKuhnKing  
  5. 5. Red  Ocean  DisrupAon  (ROD)  Map   Macrosystem  &  Microsystem  (M  &  M)-­‐Lean  Startups  in  the  Healthcare  Industry   q Vision  Experiment   q Problem-­‐SoluAon  Experiment   q Product-­‐Market  Experiment   q OpAmizaAon  &  Scaling   q Renewal   Purpose  (Aim/Vision/Outcome):  ……………………………………………………………………………………………………………………..…………………..…..……   PaAents  (Customer):  …..…………………………………………………………………………………………….….……….………..……………………………..…………..……   Pa8erns  of  Performance  (Goal/Strategy/Job-­‐To-­‐Get-­‐Done/Targets):  ……..…………..……..……………..…….…………………………….……   Processes  (Product/Service/Business  Model):  ………………………………..…….……………………………….…………………………………………………..   Professionals  (Staff/Team):  ………………………………..…….…………..…….……………………...………………………….……………………………………………..     D:   B:   Define   Build   Problem  (Needs)   SoluIon  (Pilot)   “Red  Ocean”       (Trade-­‐off/Defects)         Pa#ent  Story   (ROD  Problem)   Minimum  Viable     SoluIon  (MVS)   M:   Measure   Problem  (Effect)   A:   Analyze   Problem   Assessment   Provider  Story   (ROD  Solu#on)   Diagnosis   I:   Improve   SoluIon   Treatment   L:   Learn     What’s  Valued   Persevere  or  Pivot?   Learning  Story     #4ROD.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  h8p://businessmodels.ning.com  &  h8p://twi8er.com/RodKuhnKing  

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